Rabbit Hole HVAC & Plumbing
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Rabbit Hole HVAC & Plumbing
From deep within the Service Roundtable Saturday Morning Rabbit Hole, news and articles to stimulate your imagination.
Curated by Dave Rothacker
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Educar

Educar | Rabbit Hole HVAC & Plumbing | Scoop.it
Theories of Learning. Connectivism: A new type of learning for the digital age
Dave Rothacker's insight:

If you're a learning nut like I am, you'll eat this up!

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Performing Under Pressure: What We Can Learn From Athletes

Performing Under Pressure: What We Can Learn From Athletes | Rabbit Hole HVAC & Plumbing | Scoop.it
How Adam Scott bounced back: from British Open collapse to Masters triumph.
Dave Rothacker's insight:

Be clear about what you need to better when moving forward. How? Learn from your failures.

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Six Ways Google Is About To Transform Your Small Business

Six Ways Google Is About To Transform Your Small Business | Rabbit Hole HVAC & Plumbing | Scoop.it
With Google, we have a company that is quickly building a unified platform for applications and services that talk to each other and help us do our business faster and more profitably.
Dave Rothacker's insight:

Staying on top of Google...

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Whats the book that transformed you most?

Whats the book that transformed you most? | Rabbit Hole HVAC & Plumbing | Scoop.it
vote for the book that has impacted you the most and see the books over a million like-minded people have already voted for too.
Dave Rothacker's insight:

I. Love. This!

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Freedom Intro

Dave Rothacker's insight:

If you're in the Birmingham, Bessemer Alabama area and need a quality air conditioning company, look up Freedom Heating & Cooling today. 

 

205-444-4444 I love their phone #

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9 Ways to Build Your Pinterest Audience

9 Ways to Build Your Pinterest Audience | Rabbit Hole HVAC & Plumbing | Scoop.it
Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Dave Rothacker's insight:

Why shouldn't you advertise in the newspaper sports section? Cause that's not where your buyers are. Not that becoming an active Pinterest user for your company is advertising, but this is where more potential service customers hang out.

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How to Create True Customer Advocates

How to Create True Customer Advocates | Rabbit Hole HVAC & Plumbing | Scoop.it
It's a lot different from getting them to buy your products and services.
Dave Rothacker's insight:

You really need to set up a free online account with HBR.

 

While this article might seem like, "a duh, doesn't everyone do this?" We don't.

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WordofMouth.org

We teach word of mouth marketing.
Dave Rothacker's insight:

I simply cannot read enough stuff on word of mouth. How bout you?

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Google: "Game Changing" Features Will Boost Google+ Adoption

Google: "Game Changing" Features Will Boost Google+ Adoption | Rabbit Hole HVAC & Plumbing | Scoop.it
Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+.
Dave Rothacker's insight:

That distant drumbeat for Google+ seems to keep getting louder. I need to sharpen my own involvement. Useage of Google+ enhances search results in Google? Hmmmm, might be something to consider.

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How to Create a Total Content System

How to Create a Total Content System | Rabbit Hole HVAC & Plumbing | Scoop.it
Marketing podcast with John Jantsch [caption id=attachment_12736 align=alignleft width=240] photo credit: the camera is a toy.
Dave Rothacker's insight:

A most excellent goal to strive for...

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Marketing to women: why painting it pink doesn't work (and never did)

Marketing to women: why painting it pink doesn't work (and never did) | Rabbit Hole HVAC & Plumbing | Scoop.it
Jane Cunningham, author of a new book advising companies how to market to women, talks about why some get it wrong
Dave Rothacker's insight:

For the record, I don't think wrapping a van with the Susan Komen breast cancer awareness message is about marketing to women. Number one you do it because it's a cause you believe in. Number two it sticks out and is conversational.

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Bloomberg's Advice To Average People: Skip College And Become A Plumber

Bloomberg's Advice To Average People: Skip College And Become A Plumber | Rabbit Hole HVAC & Plumbing | Scoop.it
Compare a plumber to going to Harvard College—being a plumber, actually for the average person, probably would be a better deal.
Dave Rothacker's insight:

"Plumbers can't be replaced by machines..."

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9 Leadership Traits of Successful Entrepreneurs

9 Leadership Traits of Successful Entrepreneurs | Rabbit Hole HVAC & Plumbing | Scoop.it
The most successful leaders know what they're good at and exploit it to the reach their fullest potential. Here's how to identify and reveal your...
Dave Rothacker's insight:

As company owners, know what you're good at and hire talent to support what you're not good at.

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Nest Co-Founder Matt Rogers On Frustration as a Muse and Learning From Apple

Nest Co-Founder Matt Rogers On Frustration as a Muse and Learning From Apple | Rabbit Hole HVAC & Plumbing | Scoop.it
Matt Rogers on (literally) moving mountains for design and how to ship important products.
Dave Rothacker's insight:

"With all of the innovation in home appliances, why hadn’t the thermostat kept up?" 


And what else is there in plumbing & HVAC that we've taken for granted over the years?

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Becoming a World-Class Innovator | Innovation Management

Becoming a World-Class Innovator | Innovation Management | Rabbit Hole HVAC & Plumbing | Scoop.it
A common misconception today is that innovators are innately creative people. Specifically, many people think that innovators are born with intuitive skills and views of the world that differsfrom the rest of the population.
Dave Rothacker's insight:

Wonder, persistence and dreaming big...characteristics that apply to contractors too!

 

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Change This - Five Rules for Pricing Excellence: Getting the Most for Your Services

Change This - Five Rules for Pricing Excellence: Getting the Most for Your Services | Rabbit Hole HVAC & Plumbing | Scoop.it
“Pricing is critical, and short-changing your pricing strategy is the fastest way to leave cash on the table—money that will be lost forever and never recovered.”
Dave Rothacker's insight:

Haven't had a chance to read yet, but this piece's popularity on Change This speaks for itself.

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10 Steps To Being An Evernote Guru

10 Steps To Being An Evernote Guru | Rabbit Hole HVAC & Plumbing | Scoop.it
By day I'm a mild-mannered marketing consultant, but by night I have a secret identity - Evernote Guru! Alright, well maybe not a guru, per se, but someone who gets a little OCD about Evernote. As ...
Dave Rothacker's insight:

I use Evernote and strongly recommend checking it out!

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17 Tips from This Week's Top Articles: Small Business Week in Review

17 Tips from This Week's Top Articles: Small Business Week in Review | Rabbit Hole HVAC & Plumbing | Scoop.it
Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week's highlights.
Dave Rothacker's insight:

Open Forum curates its own content.

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Climate Partners Testimonials

Dave Rothacker's insight:

Testimonies from Tom Casey's Climate Partner clients. If you're in the Milford, CT area check out Climate Partners for your heating, cooling and energy savings needs. http://climatepartners.com/

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Twitter Lead Generation Card Simplifies Branding

Twitter Lead Generation Card Simplifies Branding | Rabbit Hole HVAC & Plumbing | Scoop.it
Twitter on Wednesday launched its new Lead Generation Card, in an effort to make it easier for users to show interest in promoted discounts from their favorite brands.
Dave Rothacker's insight:

Still trying to optimize Twitter myself, but those of you making it dance, check this out.

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50 small things to help improve your customer service | Andy Sernovitz | Damn, I Wish I'd Thought of That!

50 small things to help improve your customer service | Andy Sernovitz | Damn, I Wish I'd Thought of That! | Rabbit Hole HVAC & Plumbing | Scoop.it
Customer WOW team member Greg Meyer shares 50 small changes you can make to give your customers fantastic service worth talking about.
Dave Rothacker's insight:

You can do this. It's stuff that is overlooked everyday. Call attention to it and  DO something about it.

 

Btw, Andy has a book titled Word of Mouth Marketing that is really, really good! And how did you just hear about Andy's book? Word of Mouth of course.

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SEO Checklist for 2013 (Infographic)

SEO Checklist for 2013 (Infographic) | Rabbit Hole HVAC & Plumbing | Scoop.it
Search Engine Optimisation has changed heavily over the last few years which is why I've created this guide.

Via Denis Failly
Dave Rothacker's insight:

SEO - a subject I always need refreshed on - not to mention how quickly it goes out of date.

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Denis Failly's curator insight, May 21, 2013 8:46 AM

A good review of SEO

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7 Things I Did Not Know About Writing Before I Started

7 Things I Did Not Know About Writing Before I Started | Rabbit Hole HVAC & Plumbing | Scoop.it
I remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one.
Dave Rothacker's insight:

"Writing makes me a better..."

 

Some thoughts on writing. Be sure to tune into John's series...

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Gen Z: The Limitless Generation

Gen Z: The Limitless Generation | Rabbit Hole HVAC & Plumbing | Scoop.it

A new study from Wikia and Ipsos MediaCT, “GenZ: The Limitless Generation,” surveyed 1,200 Wikia users between the ages of 13 and 18. What they found was a very connected generation, which bodes well for such critical corporate skills as collaboration, curiosity, critical thinking and problem-solving.

 

“Everyone can learn from the ways in which this unbounded younger generation interacts with technology and is able to quickly adapt to the rapidly changing media landscape,” stated Jimmy Wales, co-founder of Wikia.

 

Some of the data from the survey:

 

60% of Gen Zers say they like to share their knowledge with others online, a sign of collaborative skills.

 

64% say they contribute to Websites because they like learning about new things.

 

76% feel that their online experiences will help them reach their goals.

 

66% say that technology makes them feel that anything is possible

Dave Rothacker's insight:

We need to keep our eyes on these guys...

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Marketing execs stress importance of employee engagement | NRA Show content from Nation's Restaurant News

Marketing execs stress importance of employee engagement | NRA Show content from Nation's Restaurant News | Rabbit Hole HVAC & Plumbing | Scoop.it
Restaurant industry leaders say employees are crucial to connecting with consumers
Dave Rothacker's insight:

Caught my eye because it's marketing guys giving management advice. Makes sense though. People who are good at marketing are good listeners. Who should you be listening to? (aside from your significant other:-)

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