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Rabbit Hole HVAC & Plumbing
From deep within the Service Roundtable Saturday Morning Rabbit Hole, news and articles to stimulate your imagination.
Curated by Dave Rothacker
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Why humans can't really feel temperature [video]

Why humans can't really feel temperature [video] | Rabbit Hole HVAC & Plumbing | Scoop.it
Usually when videos on the Internet have descriptions that include the words "hot" and "jiggly" we don't feature them on Holy Kaw because we figure you know exactly where to go to find them without...
Dave Rothacker's insight:

It's about conductors, insulators and jiggling.

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HVAC Logo, Marketing & Web Examples

HVAC Logo, Marketing & Web Examples | Rabbit Hole HVAC & Plumbing | Scoop.it
President and Creative Director for Graphic D-Signs, Inc., The Small Business Advertising Agency®. We are an award winning NJ advertising agency specialize in logo and brand development, marketing,...
Dave Rothacker's insight:

Why you Mr & Mrs. Contractor, need to pay attention to Pinterest!

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How to Build a Culture Like Google: 7 Practical Ideas From 'The Internship'

How to Build a Culture Like Google: 7 Practical Ideas From 'The Internship' | Rabbit Hole HVAC & Plumbing | Scoop.it
The new movie featuring Vince Vaughn and Owen Wilson as Google interns offers a rare glimpse into what makes the tech company sparkle.
Dave Rothacker's insight:

This advice does not only apply to tech companies. Apply it to your company and watch how much different you start to become from the contractor down the street.

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Change This - How to Get Employees to Manage Themselves

Change This - How to Get Employees to Manage Themselves | Rabbit Hole HVAC & Plumbing | Scoop.it
“Employees don’t leave companies. They leave managers. [...] There has to be a better way to improve employee and manager relationships in order to maximize business success. The answer is simple.
Dave Rothacker's insight:

I have such a hard time with the word "manager" anymore...unless that is, it means a manager of ones' self. If in the situation, I try to coach people to take hold of their position, job and career. Communicate to whoever necessary what you need. If they cannot help you, find someone who can. Often times this means a new place of employement.

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Dave Rothacker's comment, June 7, 2013 7:00 AM
If you're an employee you really need to read this.
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3 Keys To Be A Cross-Industry Marketing Maven

3 Keys To Be A Cross-Industry Marketing Maven | Rabbit Hole HVAC & Plumbing | Scoop.it
Entrepreneurs should look at other industries for inspiration on how to market and differentiate their companies.
Dave Rothacker's insight:

I call folks who do this, including myself, boundary crossers. Be curious, be aware, be observant. 

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Facebook Starts Rolling Out Home Improvements

Facebook Starts Rolling Out Home Improvements | Rabbit Hole HVAC & Plumbing | Scoop.it
Facebook has launched updates for both its Android app and Facebook Home.
Dave Rothacker's insight:

Probably oughta know what Zuck and his gang are doing here, eh?

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9 Tips to Maximize YouTube's Marketing Potential

9 Tips to Maximize YouTube's Marketing Potential | Rabbit Hole HVAC & Plumbing | Scoop.it
A great video, optimized for sharing, can catapult a startup into trendiness. A panel of entrepreneurs shares its smartest YouTube marketing strategies.
Dave Rothacker's insight:

Fill out those descriptions thoroughly!

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WOM Tip #217: Give them something they can’t help but share

You already know that the more stuff you give away to your customers, the more they have to pass on to their friends (for example, they’ll talk to more people if you give them three coupons instead of just one).
Dave Rothacker's insight:

Brilliant tactic using beer! What can you come up with? 

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Curiosity, not judgment, leads to understanding

Curiosity,  not judgment, leads to understanding | Rabbit Hole HVAC & Plumbing | Scoop.it
Curious enough to read this? That’s a good thing.
Dave Rothacker's insight:
Be curious!
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Writing for Marketing and Business – a collection of posts on a theme

Writing for Marketing and Business – a collection of posts on a theme | Rabbit Hole HVAC & Plumbing | Scoop.it
Each month I choose an editorial focus and publish a great deal of content around that month's theme. May 2013 was all about writing. Here's a collection for each viewing and sharing.
Dave Rothacker's insight:

John J.'s all about writing month.

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'Personal Climate Control,' Lasers, and the Wild Future of Thermostats

'Personal Climate Control,' Lasers, and the Wild Future of Thermostats | Rabbit Hole HVAC & Plumbing | Scoop.it
Why heat a whole building when infrared beams of warmth could follow us each around?
Dave Rothacker's insight:

And you think we have problems now with those little space heaters in offices? 

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33 ways to stay creative

Dave Rothacker's insight:

I'm sort of partial to Break the Rules!

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10 Questions to Ask When Determining Your Salary

10 Questions to Ask When Determining Your Salary | Rabbit Hole HVAC & Plumbing | Scoop.it
These guidelines will help you settle on the right amount for you and your business.
Dave Rothacker's insight:

You're most likely an owner or manager of a contracting company. Normally you'd fly right be an article like this. You know why I like it though? It helps me to see the world through my coworker's eyes. And that's not a bad place to be when you're busting your tail trying to help them evolve their position with you.

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Women's warm-weather running shorts: Brooks HVAC Synergy Short

Women's warm-weather running shorts: Brooks HVAC Synergy Short | Rabbit Hole HVAC & Plumbing | Scoop.it
Look hot while you keep cool in these thermoregulating running shorts. See www.brooksrunning.com for details.
Dave Rothacker's insight:

Holy brand mix up Batman.

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8 Signs It's Time to Leave Your Job

8 Signs It's Time to Leave Your Job | Rabbit Hole HVAC & Plumbing | Scoop.it
Deciding whether to stick it out or leave your job and explore new opportunities can be one of the most stressful decisions you ever make. Here's help.
Dave Rothacker's insight:

GUYS! This isn't about YOU! Read this to better understand those working for you.

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BERNANKE TO GRADUATES: 'Success And Satisfaction Will Not Come From Mastering A Fixed Body Of Knowledge'

BERNANKE TO GRADUATES: 'Success And Satisfaction Will Not Come From Mastering A Fixed Body Of Knowledge' | Rabbit Hole HVAC & Plumbing | Scoop.it

"During your working lives, you will have to reinvent yourselves many times. Success and satisfaction will not come from mastering a fixed body of knowledge but from constant adaptation and creativity in a rapidly changing world."

 


Via Douglas Eby
Dave Rothacker's insight:

This advice applies to all and to your businesses!

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How You Should Be Using LinkedIn -- But Probably Aren't

How You Should Be Using LinkedIn -- But Probably Aren't | Rabbit Hole HVAC & Plumbing | Scoop.it
LinkedIn is more than just a site for networking and job hunting. It's a valuable resource for employees, employers and businesses. Here's how to...
Dave Rothacker's insight:

We probably all under utilize LinkedIn.

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Is Personal Branding Necessary?

Is Personal Branding Necessary? | Rabbit Hole HVAC & Plumbing | Scoop.it
Stacks of books, an empty Starbucks coffee cup, Post-it notes and old essays cover Brody Hatch’s desk in his bedroom in Kingston, Ontario.
Dave Rothacker's insight:

Look, people are going to form their own opinions of you whether you like it or not...and it doesn't matter how old you are. Why not design your appearance, mannerisms, knowledge, career etc., in such a way that it gives you the best chance to succeed by however you define success??

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TED Founder Is Innovation's Supporting Man

TED Founder Is Innovation's Supporting Man | Rabbit Hole HVAC & Plumbing | Scoop.it
Richard Saul Wurman is the man behind the series of TED conferences, which have impacted innovation since its inception.
Dave Rothacker's insight:

If you haven't had the chance to check out TED talks, check em out for cripes sake! ted.org

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How To Improve Any Service By Simplifying It

How To Improve Any Service By Simplifying It | Rabbit Hole HVAC & Plumbing | Scoop.it
Editor’s note: The following is an excerpt from Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn.“Making the simple complicated is commonplace; making the complicated simple… that’s creativity.”--Charles MingusIt may...
Dave Rothacker's insight:

"... the concept of breakthrough simplicity recognizes that today, the most powerful innovations don’t manifest themselves as new bells and whistles. They take the form of better customer experiences (or patient experiences, or citizen experiences). And one of the best ways to improve any experience is to simplify it--to remove complications, unnecessary layers, hassles, or distractions..."

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10 Must-Have Marketing Technologies

10 Must-Have Marketing Technologies | Rabbit Hole HVAC & Plumbing | Scoop.it
Does your organization have the latest in marketing tech? Evaluate your marketing technology foundation with the Marketing Score assessment.
Dave Rothacker's insight:

Okay, this might be a little corporate-ie but it's not bad from a 64,000 foot view.

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We have a responsibility to awe - Brains On Fire Blog

We have a responsibility to awe - Brains On Fire Blog | Rabbit Hole HVAC & Plumbing | Scoop.it
This fast-paced video from the Shots of Awe series really breaks down the "contrast between banality and wonder." With repetition, what was once novel falls below our perception. This process desensitizes our mind mapping.
Dave Rothacker's insight:

The pursuit of awe will increase awareness, open your mind, and pave the way for possibility. 

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Two People, One Can: Coke’s New Can Lets You Twist and Share

Two People, One Can: Coke’s New Can Lets You Twist and Share | Rabbit Hole HVAC & Plumbing | Scoop.it
Coca-Cola marketing has long centered around various ways of sharing the soft drink, and by extension, happiness. Recently, the company created a vending machine that allowed Indians and Pakistanis to communicate with each other.
Dave Rothacker's insight:

Cute? Yeah. But think about the social implications behind this. Coke places itself smack dab in the middle of an experience. Got something in your marketing bag that can do something similar?

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What Should A Press Kit Include

A great primer on the key elements to a professional press kit (aka media kit). Courtesty of WebPRpro
Dave Rothacker's insight:

What's in your media kit?

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Most Recent Marketing Smarts Podcasts - Page 1 : Marketing Resources and Strategies

Most Recent Marketing Smarts Podcasts - Page 1 : Marketing Resources and Strategies | Rabbit Hole HVAC & Plumbing | Scoop.it
Marketing Smarts Podcasts and Marketing Strategies: Most Recent articles, Most Recent online seminars, Most Recent templates, Most Recent marketing survey, case studies, and research : Page 1
Dave Rothacker's insight:

Lots of good stuff from Marketing Profs.

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