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10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]

10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT] | Rabbit Hole HVAC & Plumbing | Scoop.it
Check out the most interesting findings from the 2013 State of Inbound Marketing Report.
Dave Rothacker's insight:

Inbound marketing...

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Rabbit Hole HVAC & Plumbing
From deep within the Service Roundtable Saturday Morning Rabbit Hole, news and articles to stimulate your imagination.
Curated by Dave Rothacker
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Scoop.it! What is Rabbit Hole HVAC & Plumbing? - Standing Out in a Sea of Sameness

Scoop.it! What is Rabbit Hole HVAC & Plumbing? - Standing Out in a Sea of Sameness | Rabbit Hole HVAC & Plumbing | Scoop.it
What is Rabbit Hole HVAC & Plumbing and where are the HVAC & Plumbing articles? Every Saturday morning I write Saturday's Rabbit Hole for The Service Roundtable, a select group of HVAC, Plumbing, Electrical and Solar contractors.
Dave Rothacker's insight:

The 411 behind this Scoop.it! page.

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Dave Rothacker's comment, April 16, 2013 6:43 AM
I look for creativity, innovation, learning, design, design thinking, trends, marketing, branding and anything else that I think could be of use to contractors.
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"Be So Good They Can't Ignore You"

"Be So Good They Can't Ignore You" | Rabbit Hole HVAC & Plumbing | Scoop.it
This quotation from the multi-talented Steve Martin is easier said than done, but nonetheless a great goal to have. You don't have to be great at everything, but if you're amazing at something you'll stick around in the memories of those you meet.
Dave Rothacker's insight:

The essence of business success.

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Uncommon Genius: Stephen Jay Gould On Why Connections Are The Key to Creativity

Uncommon Genius: Stephen Jay Gould On Why Connections Are The Key to Creativity | Rabbit Hole HVAC & Plumbing | Scoop.it
"The trick to creativity, if there is a single useful thing to say about it, is to identify your own peculiar talent and then to settle down
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We are all capable of being creative...

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Is the U.S. Turning Into a Nation of Temps? Depends on Where You Live

Is the U.S. Turning Into a Nation of Temps? Depends on Where You Live | Rabbit Hole HVAC & Plumbing | Scoop.it
Temporary employment accounted for 15 percent of the nation's job growth over the past four years, but some metro areas are worse off than others.
Dave Rothacker's insight:

So you have an office project where you need more labor, but it won't last long term. Do you plow more onto your people or do you hire temps? After working with a professional agency in the past, I'd hire temps hands down. Better you to mention to a pro what you're looking for and them to find you one, than you to search and hire yourself.

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How to Focus

How to Focus | Rabbit Hole HVAC & Plumbing | Scoop.it

Ante la necesidad de 'organizar' nuestra actividad diaria para no sentirnos permanentemente desbordados, descentrados y agobiados (sobrecarga de información y obligaciones; adicción internet; peligro  hábito online de 'saltar de flor en flor' sin 'hoja de ruta' ni reflexión posterior;  balance vida online-vida presencial, vida laboral-vida familiar y social; ...), el mapa que se nos presenta puede servir de mágnifica reflexión inicial, tanto personal  como colectiva.


Via enrique rubio royo, Dina Gálvez, Douglas Eby
Dave Rothacker's insight:

Mindmaps are awesome! Focus on the big trunks and then the smaller ones. I like the create rituals / habits one.

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Douglas Eby's curator insight, June 26, 2013 8:43 AM

From the post: "Discover strategies for focusing with the How to Focus Mind Map... will help you to create habits and rituals for mixing tasks and leisure, including managing time spent online and offline and scheduling tasks."

Marci Segal, MS's curator insight, June 27, 2013 5:41 AM

From confusion to clarity.  Helpful hints for the overwhelmed.  Thanks Doug Eby for this link.

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13 Timeless Lessons from the Father of Advertising

13 Timeless Lessons from the Father of Advertising | Rabbit Hole HVAC & Plumbing | Scoop.it
In 1962, Time magazine called David Ogilvy "the most sought-after wizard in today's advertising industry.” In his years as an advertising executive and
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Timeless indeed!

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Seth's Blog: The thermostat and the frying pan

Seth's Blog: The thermostat and the frying pan | Rabbit Hole HVAC & Plumbing | Scoop.it
If you want to cool your house to 68 degrees fahrenheit quickly, setting the thermostat to 62 degrees isn't going to get it temperate any faster than if you set it to 68. It blows full cold until it hits...
Dave Rothacker's insight:

It's good to see an industry icon getting some miles...

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Finding the Hidden Value in Your Network

Finding the Hidden Value in Your Network | Rabbit Hole HVAC & Plumbing | Scoop.it
Last time you really needed help, who did you ask? My bet is that you went to one of your strong ties—someone you know well and truly trust. Whether you’re looking for a new job or some
Dave Rothacker's insight:

That hidden value? Dormant ties. Adam's explanation makes so much sense!

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12 Sparks for Heads-Up Creativity

12 Sparks for Heads-Up Creativity | Rabbit Hole HVAC & Plumbing | Scoop.it
Do you find your creativity at a lull and needing a jolt at times? For extra spark, gain insights from leaders and designers to jump-start your creativity.
Dave Rothacker's insight:

I'm a believer in associating non-similar ideas, objects, stories etc. Although it took me a while, I now believe I am a creative person - I think it's helped.

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Small Business Marketing Tools and Resources

Small Business Marketing Tools and Resources | Rabbit Hole HVAC & Plumbing | Scoop.it
Every service and vendor on this list is a service or vendor that we use ourselves to run our business. If it’s on this list, you can bet we’ve worke
Dave Rothacker's insight:

We should all strive to provide such a thorough and clean list of resources!

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Digital Marketing: It's Not Just Business, it's Personal

Digital Marketing: It's Not Just Business, it's Personal | Rabbit Hole HVAC & Plumbing | Scoop.it
Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to...
Dave Rothacker's insight:

Basic? Yes, but we still need to block, tackle, catch and hang on to the football to win games, right?

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How to Build A Dynamic & Highly Profitable HVAC Retail Business With Service Agreements, Part 1 of 3, Service Agreements | Ron Smith HVAC

How to Build A Dynamic & Highly Profitable HVAC Retail Business With Service Agreements, Part 1 of 3, Service Agreements | Ron Smith HVAC | Rabbit Hole HVAC & Plumbing | Scoop.it
As seen in the September 2007 edition of HVACR Business magazine. First of three in a series.
Dave Rothacker's insight:

The Service Agreement: The most powerful weapon in your business arsenal.

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Frenchy's "Brand"---Orange You Glad I Told You This?

Frenchy's "Brand"---Orange You Glad I Told You This? | Rabbit Hole HVAC & Plumbing | Scoop.it
Yesterday the folks around town thought I was crazy. The ones who know me already realize that. However, I was a little more odd than usual, as I toodled around town snapping pictures of ugly truck...
Dave Rothacker's insight:

An idea for you?

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KPCB Internet Trends 2013

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the
Dave Rothacker's insight:

Internet trends

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A Harvard Economist's Surprisingly Simple Productivity Secret

A Harvard Economist's Surprisingly Simple Productivity Secret | Rabbit Hole HVAC & Plumbing | Scoop.it
ASPEN, Colo. -- It's one of the most common complaints in the professional world: Too little time.Workers who log 60-plus hour weeks gripe that they don't have enough room in their schedule to even
Dave Rothacker's insight:

It's about quality time...

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25 Tech Terms Every Business Owner Should Know

25 Tech Terms Every Business Owner Should Know | Rabbit Hole HVAC & Plumbing | Scoop.it
An industry's jargon can be hard to decipher, and tech-related terms can be particularly perplexing. Here's a quick list on the words you need to know.
Dave Rothacker's insight:

You just can't say, "one day I'll catch up on this stuff!"

 

Here's an idea, hire a college intern for a summer and let her help you get up to date.

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Innovation Isn't Dead (It's Just Different)

Innovation Isn't Dead (It's Just Different) | Rabbit Hole HVAC & Plumbing | Scoop.it
Seth Priebatsch The following guest post is by Seth Priebatsch, Chief Ninja and CEO of LevelUp. There are a lot of people who believe innovation is dead. And I’m not going to sugar-coat anything, some of their arguments are solid.
Dave Rothacker's insight:

Pay attention to youth - as my daughter so succintly puts it, "who's going to be making your nursing home decisions in the future?"

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“Content” Isn’t a Buzzword, It’s the Future of Your Business

“Content” Isn’t a Buzzword, It’s the Future of Your Business | Rabbit Hole HVAC & Plumbing | Scoop.it
Content Marketing is a hot topic, no doubt. What you may not know, however, is that it’s been around for a long time, and that it's finding itself in t
Dave Rothacker's insight:

So, just what is it that makes you interesting?

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45 Reasons Why You Should “Skip” – Yes, Skip Comfortech | Residential HVAC content from Contracting Business

45 Reasons Why You Should “Skip” – Yes, Skip Comfortech | Residential HVAC content from Contracting Business | Rabbit Hole HVAC & Plumbing | Scoop.it
Contractors are already registering for Comfortech in Philadelphia, September 18-20.  While it may be the best opportunity to learn how to improve your business this year, you should skip it.  After all, it takes work to improve.  It’s much easier...
Dave Rothacker's insight:

Well, I do have it all figured out. My business is experiencing off the chart profitable growth, my exit strategy is in place, my yacht and jet are fueled and ready to go and my memoir is coming along rather nicely. NOT!

 

Go to Comfortech. 

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19 Things Successful People Do On Social Media

19 Things Successful People Do On Social Media | Rabbit Hole HVAC & Plumbing | Scoop.it
Twitter Master Calvin Lee of Mayhem Studios Ideas for Successful Social Media Relationships and Campaigns #1: They believe. Successful people believe they are adding value to your day, on and off social media.
Dave Rothacker's insight:

This seemingly common sense advice not so common after all.

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3 Words That Create Instant Credibility

3 Words That Create Instant Credibility | Rabbit Hole HVAC & Plumbing | Scoop.it
Being a know-it-all is a great way to make people question your common sense.
Dave Rothacker's insight:

I don't know, what do you think?

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The entrepreneurial mindset [infographic]

The entrepreneurial mindset [infographic] | Rabbit Hole HVAC & Plumbing | Scoop.it
Once upon a time, being an entrepreneur simply meant starting a business, but these days, it's more of a lifestyle than a career choice. Via oDesk. Like infographics? So do we.
Dave Rothacker's insight:

You get the pursuit of freedom. It helps when you understand your employees pursuit of it.

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6 Ways To Create A Culture Of Innovation

6 Ways To Create A Culture Of Innovation | Rabbit Hole HVAC & Plumbing | Scoop.it
Every organization is designed to get the results it gets. Poor performance comes from a poorly designed organization.
Dave Rothacker's insight:

Take small steps here, but whatever you do, take the first one!

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Avoiding False Starts, Part 2 of 3, Service Agreements | Ron Smith HVAC

Avoiding False Starts, Part 2 of 3, Service Agreements | Ron Smith HVAC | Rabbit Hole HVAC & Plumbing | Scoop.it
 
Dave Rothacker's insight:

Build your company with service agreements.

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History of the Industry Brands

Dave Rothacker's insight:

Interesting HVAC info here

 

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FORTH innovation method step 1: Full Steam Ahead

FORTH innovation method step 1: Full Steam Ahead | Rabbit Hole HVAC & Plumbing | Scoop.it
Step 1 Full Steam Ahead: Build a committed ideation team, draw up a concrete innovation assignment and identify promising opportunities
Dave Rothacker's insight:

Love the innovation process. Be sure to peruse all of the steps!

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