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Driving Customer Loyalty in a Digital World

Driving Customer Loyalty in a Digital World | Consumer & FMCG | Scoop.it
In the past, too much attention has been placed on transactional reward and not enough focus on building true shopper loyalty. This...
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How the Unilever Foundry is looking to marry digital disruption and social purpose

How the Unilever Foundry is looking to marry digital disruption and social purpose | Consumer & FMCG | Scoop.it
As the Unilever Foundry approaches its second birthday, the start-up hub is preparing for the future. Its head Jeremy Basset explains why redefining the Foundry's targets and promoting social purpose is now more important than ever before.
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P&G Receives Boost From Higher Prices

P&G Receives Boost From Higher Prices | Consumer & FMCG | Scoop.it
Procter& Gamble Co.' s sales trends turned positive in the latest quarter as improved U.S. results and higher prices offset volume declines in most.
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Brands look to healthy marketing as prospect of sugar tax looms

Brands look to healthy marketing as prospect of sugar tax looms | Consumer & FMCG | Scoop.it
There’s a growing urgency among food and drink makers to make healthier eating desirable now that it’s getting harder to...
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How Coca-Cola, Britvic and Innocent are tackling the sugar issue

How Coca-Cola, Britvic and Innocent are tackling the sugar issue | Consumer & FMCG | Scoop.it
As the public becomes more health conscious and plans for a ‘sugar tax’ remain firmly on the table, big brands such as Coca-Cola, Britvic and Innocent are determined to respond to consumer needs – and are more vocal than ever.
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Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical

Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical | Consumer & FMCG | Scoop.it
For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets.
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Axe wants to give men their own Dove moment in first global brand campaign

Axe wants to give men their own Dove moment in first global brand campaign | Consumer & FMCG | Scoop.it
Unilever-owned Axe, known as Lynx in the UK, has made a U-turn on its marketing strategy and is looking to emulate the success sister...
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Why L’Oreal, Unilever and New Balance were looking for inspiration at CES

Why L’Oreal, Unilever and New Balance were looking for inspiration at CES | Consumer & FMCG | Scoop.it
The Consumer Electronics Show is ostensibly a tech conference and a future-gazing one at that. A lot of the innovation on show won’t actually be in the hands of consumers for years, if ever. Yet a growing number of marketers from non-tech brands such as Unilever, New Balance and L’Oreal are in attendance.
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Nestle braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus

Nestle braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus | Consumer & FMCG | Scoop.it
Nestle is braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focusThe proliferation of online...
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Nestle braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus

Nestle braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus | Consumer & FMCG | Scoop.it
Nestle is braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focusThe proliferation of online...
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PG Tips’ alternative Queen’s Speech asks the nation to ‘Keep it Tea’

PG Tips’ alternative Queen’s Speech asks the nation to ‘Keep it Tea’ | Consumer & FMCG | Scoop.it
While brands like John Lewis have created a new tradition out of their christmas ads, other brands have taken on age-old traditions as a...
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What L’Oréal, Britvic and Unilever can teach brands about innovation | Marketing Week

What L’Oréal, Britvic and Unilever can teach brands about innovation | Marketing Week | Consumer & FMCG | Scoop.it
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Kit Kat talks up ‘moment marketing’ drive as it celebrates growing sales

Kit Kat talks up ‘moment marketing’ drive as it celebrates growing sales | Consumer & FMCG | Scoop.it
Kit Kat says its recent reactionary campaigns have gone down well with the British public and driven sales “across all formats”, with further plans to increase its marketing spend for 2016.
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P&G overtakes Unilever to top list of most effective global advertisers

P&G overtakes Unilever to top list of most effective global advertisers | Consumer & FMCG | Scoop.it
Procter & Gamble has overtaken Unilever to take the title of the most effective global advertiser while "breakthrough brands" including Ikea, Heineken and Jaguar owner Tata Group climbed up the rankings.
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Mondelez to offload Philadelphia cream cheese as part of wider $3bn grocery brands sell-off

Mondelez to offload Philadelphia cream cheese as part of wider $3bn grocery brands sell-off | Consumer & FMCG | Scoop.it
Mondelez International is to offload the Philadelphia cream cheese brand as part of a wider £3bn sell-off of its grocery brands.The...
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Strong US dollar weighs on consumer goods groups - FT.com

Strong US dollar weighs on consumer goods groups - FT.com | Consumer & FMCG | Scoop.it
The strong dollar is taking its toll on the world’s largest consumer goods companies, forcing many to raise prices and cut costs amid an increasingly unsettled global economic environment that is prompting warnings about volatile trading ahead.
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Mondelez has sponsored a negative story on the Guardian about its rival Nestlé

Mondelez has sponsored a negative story on the Guardian about its rival Nestlé | Consumer & FMCG | Scoop.it
Mondelez has funded a negative story on the Guardian about its rival Nestlé but insists it had no say in what the subject matter...
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Mondelez relaunches ‘Maynards Bassetts’ as one brand in adult candy push

Mondelez relaunches ‘Maynards Bassetts’ as one brand in adult candy push | Consumer & FMCG | Scoop.it
Mondelez is relaunching Maynards Bassetts as one brand as part of an ongoing partnership in a bid to fight declining sales across the adult candy market while increasing its market share.
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Unilever’s marketers take on tougher cost control measure as brand adopts ‘zero-based budgeting’

Unilever’s marketers take on tougher cost control measure as brand adopts ‘zero-based budgeting’ | Consumer & FMCG | Scoop.it
Unilever's marketers will now have to adopt ‘zero-based budgeting’ – meaning that they will have to justify spending on all new brand activity rather than budgets being based on the previous year’s spend – as the company expands its efficiency drive.
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KitKat wants to deliver more personalised versions of its ‘break’ strategy

KitKat wants to deliver more personalised versions of its ‘break’ strategy | Consumer & FMCG | Scoop.it
KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the past 75 years and now the Nestle...
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Britvic CMO: ‘Spending money on digital is easy, it’s producing great content that’s hard’

Britvic CMO: ‘Spending money on digital is easy, it’s producing great content that’s hard’ | Consumer & FMCG | Scoop.it
This year is looking distinctly more digitally focused for Britvic, according to its CMO Matt Barwell. But when it comes to execution, strong creative concepts will remain at the heart of business.
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Britvic CMO: ‘Spending money on digital is easy, it’s producing great content that’s hard’

Britvic CMO: ‘Spending money on digital is easy, it’s producing great content that’s hard’ | Consumer & FMCG | Scoop.it
This year is looking distinctly more digitally focused for Britvic, according to its CMO Matt Barwell. But when it comes to execution, strong creative concepts will remain at the heart of business.
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Blog: There isn't too much advertising - there's too little | Event

Blog: There isn't too much advertising - there's too little | Event | Consumer & FMCG | Scoop.it
Read Blog: There isn't too much advertising - there's too little & other experiential & event industry news & inspiration on Event
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Warburtons’ 'The Giant Crumpet Show' is the Christmas ad most likely to drive sales | The Drum

Warburtons’ 'The Giant Crumpet Show' is the Christmas ad most likely to drive sales | The Drum | Consumer & FMCG | Scoop.it
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Unilever braced for the ‘titanic shift’ in media it predicts will come once the customer owns their data

Unilever braced for the ‘titanic shift’ in media it predicts will come once the customer owns their data | Consumer & FMCG | Scoop.it
Unilever is trying to work out how personalised marketing works in a fast-dawning market where it has to effectively rent data from...
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