California needs 11 trillion gallons of water to recover from its three-year drought, the US space agency said Tuesday after studying water resources by using satellite data. The first of its kind calculation of how much groundwater would end the drought was led by Jay Famiglietti of NASA's Jet Propulsion Laboratory in Pasadena, California and based on observations from NASA's Gravity Recovery and Climate Experiment satellites. California has experienced rainstorms in recent days but, while welcome, scientists warn that they are not enough to end the drought.
What is that one thing that has the focus of every marketer? ROI – the magic word for any company that invests in marketing. However, time and again, it has been proven that ROI is not easy to find. In a business world that’s largely driven by returns, it has [...]
Olivia Pope, the hotshot crisis management adviser on the prime-time soap-drama “Scandal,” has a pattern of fretting in her empty apartment at night over an enormous goblet of red wine, a little popcorn on the side
On the edge of his Sonoma vineyard aptly named Scintilla (“spark of an idea”), vintner Robert Sinskey has yanked out grapevines to make room for a few hundred oak and filbert trees. Sinskey’s not quite betting the farm, but rather 1½ acres of vineyard land in the hope that it will start producing both Burgundy and prized Perigord black truffles — the same coveted, heady tubers grown in France that can command more than $1,200 per pound. If he succeeds, he may be one of a small number of growers poised to reap the rewards of a burgeoning truffle industry taking root in Napa and Sonoma counties.
By many measures, the state economy is looking strong: California employers are adding jobs faster than the rest of the country, and the unemployment rate has fallen steadily since 2010, when it hit a record 12.4%.
On December 19, SpaceX will make its sixth flight with an unmanned cargo ship to the International Space Station. By now that flight is almost routine. What won't be so routine is the revolutionary rocket tech Elon Musk plans to test this time.
Despite opposition from Democrats, the U.S. House of Representatives passed a bill by Rep. David Valadao, R-Calif., that would allow more water to be pumped from the Sacramento-San Joaquin River Delta during storms to provide emergency drought relief.
In today’s diverse new world of growing consumer demands, fueled by changing demographics and the cultural shift in the market, brands have some work to do to say the least. In the rush of business necessity and the desire to meet quarterly financial requirements from Wall Street, branding has become less about solving specific needs – and more an attempt to quickly create new revenue streams by promoting solutions for needs that don’t exist. According to Armando Azarloza, President of The Axis Agency, “This is bound to fail because it doesn’t support lasting and meaningful engagement. It’s “moment marketing” – and it will not allow you to become part of your consumers’ reality and experiences.”
I was recently speaking with Michael Houlihan, co-founder of Barefoot Wines. This is the story of how two people overcame remarkable odds and built a beloved brand that transformed the wine industry. It is hard to believe that such an iconic brand as Barefoot Wines began in a laundry room [...]