humour
19 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Moudrik Mha from Public Relations & Social Media Insight
Scoop.it!

19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | humour | Scoop.it
1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

Via Jenneil Peters, Jeff Domansky
more...
Scooped by Moudrik Mha
Scoop.it!

How to get more likes on Facebook - The Oatmeal

How to get more likes on Facebook - The Oatmeal | humour | Scoop.it
Moudrik Mha's insight:

the easiest way to have more like on facebook, is just to ask people by private message

more...
No comment yet.
Rescooped by Moudrik Mha from Content Marketing & Content Strategy
Scoop.it!

40 Ideas for Engaging Social Media Content You Should Be Posting

40 Ideas for Engaging Social Media Content You Should Be Posting | humour | Scoop.it
Learn 40 ideas for creative content to include in your social media strategy that will triple your engagement!

Via Stefano Principato
more...
Stefano Principato's curator insight, May 13, 2013 8:48 AM

What are your favorite types of social media content?

Rescooped by Moudrik Mha from Content Marketing & Content Strategy
Scoop.it!

33 ways to stay creative

You've lost creativity? No problem! Here you'll find 33 ways to stay creative every day! Which of these techniques do you use most? How do you stay creative? [i

Via Stefano Principato
more...
Stefano Principato's curator insight, May 17, 2013 6:12 AM

Allow yourself to make mistake.

Surround yourself with creative people.

Scooped by Moudrik Mha
Scoop.it!

Content Marketing and the Power of Video [Infographic]

Content Marketing and the Power of Video [Infographic] | humour | Scoop.it

There’s no denying that video has become an increasingly powerful tool for content marketers.

But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

For companies, interest in video content is obviously linked to the popularity of online video in general (in case you haven’t heard, YouTube averages 4 billion hits each day). And the rise in tablet adoption has certainly made videos more accessible for mobile viewers as well. But the truth is, video production has also become easier (and less costly) than ever before. As CMI founder Joe Pulizzi points out, the combination of new technology and the sheer cost of video production has reached “a point where there are no barriers to entry” for companies.

So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business.

more...
No comment yet.
Rescooped by Moudrik Mha from The MarTech Digest
Scoop.it!

How to Make Video a Successful Part of Your Content Marketing Strategy - Search Engine Watch

How to Make Video a Successful Part of Your Content Marketing Strategy - Search Engine Watch | humour | Scoop.it
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable.

Via marketingIO
more...
marketingIO's curator insight, February 12, 2013 7:37 AM

If you're interested in incorporating video into your content marketing strategy, please click through for valuable insights. The article provides mistakes to avoid, some tools to use, and guidance on doing it right.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Scooped by Moudrik Mha
Scoop.it!

3 Reasons Why Video Marketing Tools Are Important

3 Reasons Why Video Marketing Tools Are Important | humour | Scoop.it

Why you should harness the power of video for marketing
SUMMARY: Video marketing can be a powerful tool capable of establishing your company's credibility and building engagement with potential customers, writes Ben Bernstein. Many "people now enjoy watching videos because they feel that they are more engaging and interesting than reading," he notes.

more...
No comment yet.
Scooped by Moudrik Mha
Scoop.it!

How to improve social media marketing with video

How to improve social media marketing with video | humour | Scoop.it

Spice up your social marketing with video clips

SUMMARY: Video can be a powerful tool for social media marketers, and it's possible to incorporate video content into most social platforms, Andy Havard says. Every social network has its own best practices for posting videos, but users will be well-served by developing a reputation for sharing original content and for engaging with followers, he says.

more...
No comment yet.
Scooped by Moudrik Mha
Scoop.it!

How Can Video Marketing Be Used as a B2B Lead Generation Technique?

How Can Video Marketing Be Used as a B2B Lead Generation Technique? | humour | Scoop.it
more...
Scooped by Moudrik Mha
Scoop.it!

How To: Create A Successful Business Marketing Video [Infographic]

How To: Create A Successful Business Marketing Video [Infographic] | humour | Scoop.it
If you are about to create a business marketing video, this infographic can help. It offers tips and things to consider so your video will be well received.
more...
Roy Filer's curator insight, May 10, 2013 12:03 AM

Here's a great at-a-glance guide for ensuring your marketing video is to standard.

Neil Ferree's comment, May 13, 2013 6:47 PM
Brand new out of the gate Scoop Topic and looking good! These audience retention rates sparked an idea for me to screen cap one of my YT video with audience retention rates on one of my long long x-long video 20:29 videos that beat the avg.
Roy Filer's comment, May 13, 2013 8:00 PM
I must agree about the quality. These days people don't want to have to wait a long time to view a video online, or to have to watch a poor quality video. Perhaps someone can offer an alternative solution to poor quality video for slow internet performance?
Rescooped by Moudrik Mha from The MarTech Digest
Scoop.it!

Equipping Your Business for Professional Videos - Marketing Technology Blog

Equipping Your Business for Professional Videos - Marketing Technology Blog | humour | Scoop.it
We've been working the last few months on getting some video equipment for DK New Media.

 

Key excerpt...

 

Here’s a breakdown of the list of equipment and approximate prices:

Camera – Canon EOS Rebel T3 12.2 MP CMOS Digital SLR Camera with EF-S 18-55mm f/3.5-5.6 IS II Zoom Lens & EF 75-300mm f/4-5.6 III Telephoto Zoom Lens + 10pc Bundle 16GB Deluxe Accessory Kit. Cost is about $550.Microphones – Sennheiser EW 112P G3-A omni-directional EW system. By far, this was where most of the attention was with our videographers and they warned us not to skimp. Cost for each is $630! Ouch.Recorder – Zoom H2n Handy Handheld Digital Multitrack Recorder Bundle. This also has a very good set of built-in stereo microphones in the event you need them. Cost is $200.Lighting – CowboyStudio 2275 Watt Digital Video Continuous Softbox Lighting Kit/Boom Set. While LED lighting provide much more granularity and don’t take up as much space, they’re incredibly expensive (about $1,600). This cowboy studio kit has to be well-taken care of but will provide the lighting you need to get good videos off the ground. Cost is $220
Via marketingIO
more...
marketingIO's curator insight, May 16, 2013 9:18 AM

What's the point of scooping this? It's not the cost of the gear, but (1) identifying an in-house videographer; (2) storing the gear; (3) setting up for shoots; (4) the software and knowing how to use the software; (5) someone acting as the Director; (6) and lord knows what else. If you're going to commit to in-house video, think it all the way through. In the meantime, we'll wait for simple to use, high quality, all-in-one solutions.


  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Moudrik Mha from Writing for Social Media
Scoop.it!

You Can Observe a Lot by Watching Movie Trailers

You Can Observe a Lot by Watching Movie Trailers | humour | Scoop.it
What can we learn from movie trailers wen it comes to video marketing on YouTube?

Via Two Pens
more...
Two Pens's curator insight, May 15, 2013 4:08 PM

Turns out a lot of people watch trailers, especially if the keyword is listed on You Tube as "trailer." Hmmm. Think keywords matter?

Scooped by Moudrik Mha
Scoop.it!

Here's a Quick Way to Get More Likes on Your Facebook Page

Want more Likes & Fans on your Facebook Page? There is one simple way to get more Likes on Facebook -- and it's easier than you think.
more...
No comment yet.
Rescooped by Moudrik Mha from Content Marketing & Content Strategy
Scoop.it!

Successful Facebook Business Page Top 10 Tips

Successful Facebook Business Page Top 10 Tips | humour | Scoop.it
Here are 10 tips you can use to run a successful Facebook Business Page.

Via Stefano Principato
more...
Stefano Principato's curator insight, May 13, 2013 4:16 AM

Facebook can be a great marketing tool, but it still needs to be supported by other channels.

Rescooped by Moudrik Mha from Content Marketing & Content Strategy
Scoop.it!

The 2013 YouTube Marketing Guide

The 2013 YouTube Marketing Guide | humour | Scoop.it
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube?

Via Stefano Principato
more...
Stefano Principato's curator insight, May 14, 2013 2:12 AM

Apply the principles outlined here and grow your presence on YouTube. Remember, it may not work on the first try, but continuing to produce high-quality content on YouTube can deliver amazing results.

 

Rescooped by Moudrik Mha from Content Marketing & Content Strategy
Scoop.it!

Responsive Marketing

Responsive Marketing | humour | Scoop.it

Responsive marketing sits at the core of the content evolution that many companies find themselves trying to navigate as they pull together newsrooms,command centers and media operations which are designed to help brands act more like publishers


Via Stefano Principato
more...
Stefano Principato's curator insight, May 20, 2013 1:23 AM

The content conundrum represent the tip of the iceberg for the marketing discipline but must be dealt with as proof mounts that content is valued while overt advertising and marketing is something to be filtered out. Brands will learn to be more flexible, in tune with rapidly changing sentiment and responsive in their approach to messaging engagement and telling their stories across a de-centralized and splintered media landscape.

Scooped by Moudrik Mha
Scoop.it!

Six Ways to Use Online Video for B2B Event Marketing (a Case Study)

Six Ways to Use Online Video for B2B Event Marketing (a Case Study) | humour | Scoop.it

This brief case study shares how a B2B technology company used online video, a highly engaging tool, to increase in-person tradeshow meetings with targeted decision makers by 218%.

more...
No comment yet.
Scooped by Moudrik Mha
Scoop.it!

The three biggest reasons to use video for social marketing

The three biggest reasons to use video for social marketing | humour | Scoop.it

 

Why marketing videos are worth the effort
SUMMARY: You may be able to differentiate your brand from the competition by posting videos on social media that show off your company and its products. Data show that online videos are popular and that social sites such as Facebook and Twitter are increasingly being used to share content.

more...
No comment yet.
Rescooped by Moudrik Mha from The MarTech Digest
Scoop.it!

Vine: Six Steps to Using Six-Second Videos in Business Marketing - Profs

Vine: Six Steps to Using Six-Second Videos in Business Marketing - Profs | humour | Scoop.it
Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with Vine

 

1. Is Vine Right for Me?
2. Have a Purpose
Even though apps like Vine can be exciting, new tools for marketing, it is important not to rush into using them without a clearly defined purpose.

3. Have a Plan
If Twitter is a micro-blogging platform, Vine is a micro-storytelling app. You will need a micro-plan (like this video planning template).

4. Be Creative

5. Keep Content Fresh
If your content looks and feels like something that could have been an Instagram photo, it probably should have been just that. Your audience will skim right over boring content, so avoid sharing your meals in a video-format and stick to the good stuff.

6. Don’t Run Out of Time


Via marketingIO
more...
marketingIO's curator insight, March 13, 2013 7:42 AM

Simple and direct. What is of particular value is the link to the video planning template: take advantage of this!


  • See the article at www.mpdailyfix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Kayla Beltrandi's curator insight, September 28, 2014 1:16 PM

One of my favorite social media apps out right now, is Vine. Although it's popularity has seemingly died down a lot since it first came out- it still generates thousands of views daily and can be an effective marketing tool if done correctly. I have seen many vines that are trying to market a product and some have been great- while others have fallen flat. I though this article was interesting because it outlined some of the main aspects you must keep in mind if you want vine to work for you. 

 

The first step is to ask yourself if Vine is right for you. Unlike Facebook that has demographics of many kinds on it- Vine is a lot more narrow. This app is predominately teenage to young-adult users. So, if you are marketing a product that is for older adults or younger children than maybe this app isn't for you. It is also a very visual app, if you don't have a story to tell through video through your brand than Vine will probably not work for you.

 

The second step is to have a purpose. Once you have decided Vine is the righ app for you to showcase your brand it is important not to rush into posting. What do you hope to achieve by posting? Once you have answered this, you can move onto the third step, Have a Plan. Create a guideline that will outline what you will post, how often you will post, who/what will star in your vines, and how will you measure your success. Creating a well thought out. plan will help keep you on track and help your marketing efforts succeed. 

 

The fourth step is to Be Creative, you are competing with millions of other users on vine. For your brand to stand out you need to do something creative. Make something that users will want to watch over and over and want to share with their friends. This will help your content spread and gain awareness. The fifth step is to keep content fresh, if you have something that could have been shared in a single picture than stick to Instagram. Vine is a 6 second video that will allow you to show off your product, catch your users attention, and do more than what a single picture can do.

 

The final step is to be sure not to run out of time. Six seconds may not seem like a lot, but with proper planning and the right content you can make the time fit to your message perfectly. Don't try to force too much into the time than what you can and don't limit yourself. 

Rescooped by Moudrik Mha from The MarTech Digest
Scoop.it!

The Ultimate Case for Video Marketing [INFOGRAPHIC] - Contently

The Ultimate Case for Video Marketing [INFOGRAPHIC] - Contently | humour | Scoop.it
Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there.

Via marketingIO
more...
marketingIO's curator insight, March 21, 2013 6:12 AM
  • See the article at contently.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Moudrik Mha from YouTube Tips and Tutorials
Scoop.it!

Why Your Business Videos Should be on Vimeo - Marketing Technology Blog

Why Your Business Videos Should be on Vimeo - Marketing Technology Blog | humour | Scoop.it
We love Vimeo Pro (that's our affiliate link) and we encourage our clients to host their videos there for a number of reasons (in addition to YouTube).

Via Ileane Smith
more...
No comment yet.
Scooped by Moudrik Mha
Scoop.it!

E-commerce Video Marketing: YouTube or Vimeo?

E-commerce Video Marketing: YouTube or Vimeo? | humour | Scoop.it
More and more businesses are switching to digital marketing. The internet is evolving, and it is now easier companies than ever before to enact a digital marketing initiative which reaches out to a...
more...
No comment yet.
Rescooped by Moudrik Mha from Public Relations & Social Media Insight
Scoop.it!

How To Integrate Video Into A Robust Content Marketing Strategy | Business 2 Community

How To Integrate Video Into A Robust Content Marketing Strategy | Business 2 Community | humour | Scoop.it

Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively?

 

Know Your Audience

 

Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogshead's 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 19, 2013 4:17 PM

Basic tips to help you bring video into your content marketing.