Humanizing Business
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How to turn employees into a beacon for your brand

How to turn employees into a beacon for your brand | Humanizing Business | Scoop.it
You may be missing an opportunity to unleash your biggest marketing channel of all!
Nathalie Soeteman's insight:

Don't overlook the most important media channel of all — the people who are looking your customers in the face!

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PepsiCo Makes Employees Social Ambassadors

PepsiCo is turning a bit of its intranet inside-out--making selected internal newsletter articles available to post
externally.
Nathalie Soeteman's insight:

65% said that friends and family ask them questions about PepsiCo or its products, and more than half said they would like PepsiCo to provide them with information to share across social media channels.

 

"We wanted people to be able to talk about PepsiCo as ambassadors, but we also wanted to do it safely."

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How Brands Evaluate Influencers

How Brands Evaluate Influencers | Humanizing Business | Scoop.it
How Brands Evaluate Influencers - 10/10/2017
Nathalie Soeteman's insight:
I’s more important to look at the content an influencer produces and whether that is in line with your brand’s messaging, rather than how many likes and followers they have.
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The risks and rewards of placing social purpose at a brand’s core

A new breed of brands is entering the market with one thing in common - a very clear social purpose at their core from the outset.
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Why You Need To Get Your Marketing And HR In Sync If You Want To Drive Long-Term Growth

Why You Need To Get Your Marketing  And HR In Sync If You Want To Drive Long-Term Growth | Humanizing Business | Scoop.it
Marketing and Human Resources need to work side by side if you want your employees to be truly connected with customers and drive growth long-term.
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Seven reasons why executives need to upgrade their digital skills...

Seven reasons why executives need to upgrade their digital skills... | Humanizing Business | Scoop.it
As the cartoon depicts and implies, machines are getting constantly more intelligent and competent, while humans find it increasingly more difficult to keep up with the context of what’s possible in this digital age and the skills to take advantage of it. We could all do with an upgrade i
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How CEOs are Using Social Media for Real Results

How CEOs are Using Social Media for Real Results | Humanizing Business | Scoop.it
The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critica
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5 Reasons Brands Need a Higher Purpose

5 Reasons Brands Need a Higher Purpose | Humanizing Business | Scoop.it
June 28, 2017


It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors

Milton Fr
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Changing Company Culture Requires a Movement, Not a Mandate

Changing Company Culture Requires a Movement, Not a Mandate | Humanizing Business | Scoop.it
ulture change can’t be achieved through top-down mandate. It lives in the collective hearts and habits of people and their shared perception of “how things are done around here.”
Nathalie Soeteman's insight:
Movements start with emotion, and typically start small
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Great Brands Begin On The Inside

Great Brands Begin On The Inside | Humanizing Business | Scoop.it
Changing a look and feel of a brand is one thing. Fundamentally changing an organization though brand is something else altogether. It requires a deep commitment and a disciplined process, and the ability to listen – to stakeholders, to customers, to competitors, to history. The result of these efforts becomes wildly worth the effort whe
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Share your insight
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Infographic: The Power of Employee Social Advocacy - HR Daily Advisor

Infographic: The Power of Employee Social Advocacy - HR Daily Advisor | Humanizing Business | Scoop.it
Are you leveraging the power of your employees as brand ambassadors? Did you know that, on average, employees have 10 times more social media followers than corporate accounts? Employees are playing an increasingly vital role in organization’s content marketing efforts. With the sharp decrease in organic reach on social media and increase in content volume, …
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“Branding: From Purpose to Beneficence” – Philip Kotler

“Branding: From Purpose to Beneficence” – Philip Kotler | Humanizing Business | Scoop.it
Do not enforce too much control over the community of consumers and let them do the marketing for you. Just be true to your brand’s purpose. We live in the era of horizontal communication where vertical control is less effective.
Nathalie Soeteman's insight:
Let consumers do the marketing for you. Just be true to your brand’s purpose. We live in the era of horizontal communication where vertical control is less effective.
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How to identify the most effective influencers in social networks

How to identify the most effective influencers in social networks | Humanizing Business | Scoop.it
Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.
Nathalie Soeteman's insight:
Up to 90% more people could be reached by selecting the right influencers. #socialmedia #pr #influencer
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Digitalization isn't the problem. Ignoring the human side of it is.

Digitalization isn't the problem. Ignoring the human side of it is. | Humanizing Business | Scoop.it
They had had it all figured out; simple tasks would be automated, information would be digitalized, processes would be optimized and the human touc
Nathalie Soeteman's insight:
Digital is 10% tech and 90% human. Organizations talk about digital as if it is 90% tech and 10% human. (Lucia Adams) It is time for a change.
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Digital-Era Change Runs on People Power

Digital-Era Change Runs on People Power | Humanizing Business | Scoop.it
Putting people in the driver’s seat creates innovative thinking and faster response times that energize change efforts.
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Brand Advocates VS. Influencers - Who Wins In the Long Run?

Brand Advocates VS. Influencers - Who Wins In the Long Run? | Humanizing Business | Scoop.it
Brand Advocates vs. Brand Influencers - it’s not a competition. Advocacy is a long game that generates awareness, leads, and sales at a fraction of the cost!
Nathalie Soeteman's insight:
If you’re looking to play the long game, it’s brand advocates you should invest in, not influencers.
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Trust Tops the New Rules of Customer Engagement

Imagine a world where you never have to sell anything...
 

Everyday the ideal number of clients with perfectly aligned needs to what yo
Nathalie Soeteman's insight:
98% of business owners say that word of mouth is their lead driver of new business. Only 3% have a strategy for this.
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Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

Consumers want brands to take a stand, while fear and cynicism are negative motivators that are better ignored.
Nathalie Soeteman's insight:
People will buy from you if they share your values and like the product.
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2017 Edelman Earned Brand

The 2017 Edelman Earned Brand, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switc…
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Great Brands Begin On The Inside

Great Brands Begin On The Inside | Humanizing Business | Scoop.it
Changing a look and feel of a brand is one thing. Fundamentally changing an organization though brand is something else altogether. It requires a deep commitment and a disciplined process, and the ability to listen – to stakeholders, to customers, to competitors, to history. The result of these efforts becomes wildly worth the effort whe
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The holy grail of engagement starts with your employees

The holy grail of engagement starts with your employees | Humanizing Business | Scoop.it
If your employees aren't engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.
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Humanising Work Through Employee Stories

Humanising Work Through Employee Stories | Humanizing Business | Scoop.it
Who ultimately delivers the customer experience? Your employees. Your most credible and authentic brand storyteller. Learn how to give them a voice.
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The Psychology Of Brand Experience: Creating Brand Personality

The Psychology Of Brand Experience: Creating Brand Personality | Humanizing Business | Scoop.it
Why Would A Brand Have A Personality? It’s a basic question but one which we at agencies that help create brands rarely start by asking. So it is an interesting process to actually consider why brands look to have a personality. In an attempt at answering the question I’ll look at three areas: What d
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