Humanizing Business
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PepsiCo Makes Employees Social Ambassadors

PepsiCo is turning a bit of its intranet inside-out--making selected internal newsletter articles available to post
externally.
Nathalie Soeteman's insight:

65% said that friends and family ask them questions about PepsiCo or its products, and more than half said they would like PepsiCo to provide them with information to share across social media channels.

 

"We wanted people to be able to talk about PepsiCo as ambassadors, but we also wanted to do it safely."

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Hoe word je gelukkiger op je werk?

Hoe word je gelukkiger op je werk? | Humanizing Business | Scoop.it
Werkgeluk:
Nederlanders zijn best blij met hun baan. Maar dat is iets anders dan gelukkig. Hoe word je gelukkiger op je werk (als een B&B in Spanje geen optie is)?
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Employees as social advocates: It’s a two-way street

Employees as social advocates: It’s a two-way street | Humanizing Business | Scoop.it
Empower your employees to be social advocates by giving them training an support.
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Facebook's Secret to a Happy, Productive Company Culture

Facebook's Secret to a Happy, Productive Company Culture | Humanizing Business | Scoop.it
The truly awesome part of Facebook's company culture isn't the unlimited holidays or the free lunches, says Stuart Crabb, former Global Head of Learning. It's something much deeper.
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3 Reasons Earned Media Still Rules

3 Reasons Earned Media Still Rules | Humanizing Business | Scoop.it
Audiences view natural and organic earned media as the most authentic form of marketing because it’s coming from someone else.
Nathalie Soeteman's insight:
We’re entering an age where audiences are not just ignoring, but actively blocking advertisements.

Audiences view natural and organic earned media as the most authentic form of marketing because it’s coming from someone else.
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Employees, The True Power in Content Marketing

Employees, The True Power in Content Marketing | Humanizing Business | Scoop.it
In this age of technology, our “pile” of materials seems larger than ever before. If you are like many businesses, you might sort through thousands of e-mails
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How To Turn Your Entire Staff Into A Social Media Army

How To Turn Your Entire Staff Into A Social Media Army | Humanizing Business | Scoop.it
With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media.
Nathalie Soeteman's insight:
People will never volunteer to promote a company where they don’t feel genuinely valued in the first place.
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How to Build a Brand Advocacy Program

How to Build a Brand Advocacy Program | Humanizing Business | Scoop.it
18 percent of consumers trust influencers while a whopping 92 percent trust brand advocates.
Nathalie Soeteman's insight:
18 percent of consumers trust influencers while a whopping 92 percent trust brand advocates.
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Turn Your Marketing Funnel Upside Down And Focus on Existing Customers

Turn Your Marketing Funnel Upside Down And Focus on Existing Customers | Humanizing Business | Scoop.it
The upside-down funnel, or how to love your customers
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How To Build A Community Of Brand Enthusiasts - Social Media Explorer

How To Build A Community Of Brand Enthusiasts - Social Media Explorer | Humanizing Business | Scoop.it
“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!” The question is,...read more
Nathalie Soeteman's insight:
If you as a CEO, CMO or brand manager aren’t the biggest enthusiast, fan or ambassador of your brand, your community will never see its full potential.
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Why You Need to Humanize Your Social Media Marketing - Smync

Why You Need to Humanize Your Social Media Marketing - Smync | Humanizing Business | Scoop.it
The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media strategically, however, hasn’t changed much. The problems that social media …
Nathalie Soeteman's insight:
The value of a social word-of-mouth impression is worth 5-250X more than a paid impression.
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Want to Nail Internal Enterprise Communications? - Employee Advocacy

Want to Nail Internal Enterprise Communications? - Employee Advocacy | Humanizing Business | Scoop.it
Enterprise communications takes more than a legacy system - it takes a winning employee experience, starting with employee advocacy. Here's how to do it.
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International experts: How to make employee advocacy work for your brand

International experts: How to make employee advocacy work for your brand | Humanizing Business | Scoop.it
Employee advocacy programmes rely on a company’s staff to promote its offerings and reach new clients. Social media is integral to this marketing strategy. When social platforms are leveraged correctly, employee advocacy can amplify a brand’s marketing efforts and contribute to growing a vibrant company culture.
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Medewerkers bepalen 90% reputatie, maar worden meest verwaarloosd in crisismanagement

Medewerkers bepalen 90% reputatie, maar worden meest verwaarloosd in crisismanagement | Humanizing Business | Scoop.it
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The Business Benefits of Happy Employees

The Business Benefits of Happy Employees | Humanizing Business | Scoop.it
One of the biggest lies we’ve been told in our professional lives is that once you’re successful, you’ll be happy. You work hard, get ahead, make more money and all that is supposed to lead to happiness…right? Wrong. In the last several years, research has shown emphatically that the formula is reversed –
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Why engagement isn't solely internal comms' responsibility

Why engagement isn't solely internal comms' responsibility | Humanizing Business | Scoop.it
From top executives to front-line managers, motivating employees requires universal buy-in. Remember these three essentials: inspiration, participation, education.
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Why poor employee engagement can directly impact growth and profitability

Why poor employee engagement can directly impact growth and profitability | Humanizing Business | Scoop.it
Why poor employee engagement can directly impact growth and profitability - UK businesses are wasting £60 billion a year on unnecessary admin and tasks that are not directly related to their employees’ jobs.
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How Important Is Corporate Culture? It's Everything

How Important Is Corporate Culture? It's Everything | Humanizing Business | Scoop.it
It's hard to measure corporate culture, so most leaders don't give their organization's culture much thought. That's a big mistake.
Nathalie Soeteman's insight:
When you hire smart people and let them connect to their own power source at work, they will amaze you. You won’t need ten million rules and policies then.
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How Investing in Your Employees’ Personal Brands Delivers a Fast ROI

How Investing in Your Employees’ Personal Brands Delivers a Fast ROI | Humanizing Business | Scoop.it
When your employees have optimized profiles on websites like LinkedIn and Twitter, it not only helps them get found by prospects, it also validates their professional credibility and establishes their association with your company’s brand. Here's how to see a return on your employees' personal branding efforts within 8 to 12 weeks.
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8 Essentials Of Creating A Sustainable Advocacy Program

8 Essentials Of Creating A Sustainable Advocacy Program | Humanizing Business | Scoop.it
The most talked about brands are those that create a special connection with their customers and promote brand advocacy. This article discusses 8 essentials of creating a sustainable advocacy program and provides tips on how you can inspire brand love for your company.
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The Business Case for Loving Customers

Free resource outlining the business reasons for great customer service, why it works, best practices and ways to measure success.
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Brand enthusiasm: More than loyalty

To effectively cater to consumers in today’s digital, omni-channel world, companies need to build brand enthusiasm, not just brand loyalty or repeat purchases.
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Here's Why Recognition Is The Key To Employee Engagement

Here's Why Recognition Is The Key To Employee Engagement | Humanizing Business | Scoop.it
Everyone wants to go home feeling like they did a great days work
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Deliver content your employees want to share

Deliver content your employees want to share | Humanizing Business | Scoop.it
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of the
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Organisaties kunnen zelf bevlogenheid en prestaties van medewerkers vergroten | Tijdschrift voor Ontwikkeling in Organisaties

Organisaties kunnen zelf bevlogenheid en prestaties van medewerkers vergroten | Tijdschrift voor Ontwikkeling in Organisaties | Humanizing Business | Scoop.it
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