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Scooped by Maddie Grant onto Humanize |
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A practical guide for realizing the true potential of social media–not for marketing, but for leadership. Delete the scoop?
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General Electric CEO Jeff Immelt is one of the 18 percent of top CEOs on social media according to a new study on CEO sociability.
Maddie Grant's insight:
"Looking back to 2012, research such as IBM’s Global CEO Survey suggests that executive leaders have finally embraced social media. The rationale for the conversion is sound business strategy. The report conveyed companies that outperform peers were 30 percent more likely to identify openness – characterized by greater use of social media platforms – as a key influence on their organizations." Delete the scoop?
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Never before has leadership been so critical, and never before has it seemed in such short supply. Delete the scoop?
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This is the in-depth presentation I did at Interaction 13 in Toronto. It gives first an approach grounded in the theory of complexity and then expands on the tw Delete the scoop?
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David Meerman Scott recently shared a smart insight: the marketing 100 is now the marketing 10,000. From one hundred things a year to ten thousand. Marketing has fundamentally shifted. Delete the scoop?
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First of all, I refuse to write it with the exclamation mark.
Maddie Grant's insight:
What this play is actually about is making a bunch of people downsize themselves - not necessarily a bad business decision. But this article is also true about companies in general who don't allow teleworking. Delete the scoop?
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I spent yesterday at a fabulous conference–xPotomac (formerly Blog Potomac), which focuses on social media and new technologies for mostly marketing and PR folks. Delete the scoop?
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Billy Cripe talks about social business and people as-a-service and it's impact on organizational culture. Delete the scoop?
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Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+, and other social networks. Delete the scoop?
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If you want to mistreat someone, it helps to think of them as something other than human. And so, unfortunately, you’ll notice the same tactics used at work as in some of the greatest atrocities ag... Delete the scoop?
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So I got more than a couple of tweets and emails from friends the other day who noticed a post on Seth Godin’s blog, called “Humanize It.” Their first suggestion, of course, was that we send him a book. Delete the scoop?
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On Tuesday, I presented a session entitled “Leadership and Your Social Media Voice” at the North American Jewish Day School Conference. Based on the conference theme of ”Leading to Learn, Learning to Lead,” I offered the session as a conversation-starter for educators who are thinking about or currently using social media personally on behalf of their organizations. The session and presentation addressed the following thematic questions: Why should educational staff use social media personally yet professionally, how could organizational leaders translate their leadership offline to online, and is it possible to have a “playbook” of sorts with which to design one’s professional online presence and voice? The session focused on three elements: translating leadership vision online, defining leadership voice, and the intersection of transparency with leadership. Delete the scoop?
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The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change.
Maddie Grant's insight:
"The study reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century." 
theWebChef's curator insight,
April 29, 10:52 AM
Beyond the CEO, the whole "C-Suite" should be social to interpret and intercept ideas and to innovate for the future success of the business. 
Ted Fickes's curator insight,
May 20, 2:45 PM
I think a CEO - or any c-suite person - can really screw up the "be social" thing but being good at online networks is probably, by now, a basic expectation for most organizations and businesses. More valuable than a good golf game, perhaps. Delete the scoop?
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General Electric CEO Jeff Immelt is one of the 18 percent of top CEOs on social media according to a new study on CEO sociability.
Maddie Grant's insight:
"Looking back to 2012, research such as IBM’s Global CEO Survey suggests that executive leaders have finally embraced social media. The rationale for the conversion is sound business strategy. The report conveyed companies that outperform peers were 30 percent more likely to identify openness – characterized by greater use of social media platforms – as a key influence on their organizations." Delete the scoop?
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Content creation is like feeding an insatiable appetite, it demands high-level collaboration. Delete the scoop?
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TeamWorks Cleaning is a green cleaning cooperative that was started in 2004 with the goal of creating a "social business" that would provide great service to our customers while creating great opportunities for our staff.
Maddie Grant's insight:
HUMANIZE in action. "TeamWorks was founded in 2004 as a Cleaning Cooperative inspired by the business model of the Mondragon Cooperatives. At TeamWorks, we believe that worker-owned cooperatives could be a practical way to create a socially just and stable economy and, thus, see ourselves as business organization that can help root capital in local communities. At TeamWorks, we are able to provide higher wages and health benefits to our members while creating a working environment that is less stressful and physically demanding than in most other cleaning companies.
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Justin Rosenstein and Dustin Moskovitz, the founding duo of collaboration software startup Asana, officially launched in 2011 with one lofty goal: “To empower every group on earth to have clarity, accountability, and transparency in their daily... Delete the scoop?
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At the World Economic Forum, Niall Dunne urged business leader to continue the conversation. And it continued. Is the social organization still a choice? Delete the scoop?
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Collaborative Economy: Brand Edition | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Maddie Grant's insight:
"A few days ago, I announced that I’ll be leading a research effort to understand the impacts of the growing Collaborative Economy trend, I also listed out 200 startups that are in this space (and a few big brands). For those new to this topic, theres an unstoppable trend of people trading, renting, and borrowing all kinds of services and goods. The disruptive impacts to brands are high: consumers can now buy and trade among themselves, often without purchasing things directly from the brands themselves. Corporations who don’t pay attention to this trend, are leaving themselves in a state of risk as technology and society continue to quickly innovate." Delete the scoop?
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It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Delete the scoop?
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The world is awash in capital, Clayton Christensen says, but lacking in the innovation it needs for progress.Photo: Joe Pugliese/August Sixteen years Delete the scoop?
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The Social Executive research from The Community Roundtable is designed to help better understand the level of executive engagement, how executives are setting Delete the scoop?
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Adi Gaskel discusses the need to manage social business by simply walking around the organization. Delete the scoop?
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Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article. Delete the scoop?
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