I am not a number. I am a human being.
Loyalty, in this day and age, is about a number. Brands collect your purchase information, turn you into a zero and one and spit out offers based on technical algorithms. Sexy, I know. Does that feel like loyalty? Does that feel like a real interaction between real human beings. Whether or not you're experiencing fatigue on the terms "social media" and "social business" is irrelevant, the fact remains that it's going to be increasingly more difficult for brands to build true loyalty if they're not looking at all of this fascinating information that we, the customers, are posting in the social channel. No, we don't wants brands to creep on us and farm this data to hit us up with more inane offers, we're talking about a new dawn in loyalty where we push beyond personalized offers into a place where context truly becomes king and queen.