You know those times when things come together perfectly? Designed serendipity. Well my design was to be one of the keynote speakers at the Goodwill Summer Learning Event, which presented me with the good fortune of sharing the stage with Jamie Notter, and by association I was introduced to his and Maddie’s book, Humanize: How People-Centric Organizations Succeed in a Social World.
I’ve read volumes of business books on social media, and I’ll admit, I was skeptical that Humanize would be much different. But it is. Powerfully so. What struck me was how well Jamie and Maddie shared this concept of our large corporations and organizations stuck in this 100-year-old mentality of mechanized systems to not only physically run operations, but to manage its people. “You’re an important cog in our machine.”
Enter the fast evolving human element of social media, and you have a complete game changer that these antiquated organizations are having a hard time adapting to and adopting. Half-way through this excellent book, I started jotting down notes about how yesterday’s cold and mechanical organization is having to deal with the softer and warmer side of social media. And this is what came out.