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Humanize: How People-Centric Organizations Succeed in a Social World
Humanize is a practical guide for realizing the true potential of social media—not for marketing, but for leadership.
Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable. Regardless of your title or position, this book can help you:
- Build a more trustworthy, open, generative, and courageous organization by embracing social and human principles.
Order the book today. http://amzn.to/humanizebook
Social media is not exempt from the natural laws of cause and effect. If you want each person to be touched once, very lightly, then only a little effort is needed. But if you want those people to trust you, then a proportionately greater amount of effort is required. Why it takes so damned long to create trust The reason why things like trust and loyalty require a significant amount of time and effort is because you’re dealing with people, not ones and zeros. And regardless of how rapidly media technology changes and evolves, people will always be the constant.
Next week, Maddie and I are offering a FREE webinar that covers the “Open” chapter of Humanize. It is the first in a four-part series (the other three will cover Trustworthy, Generative, and Courageous).
Resumes are dead. Interviews are largely ineffectual. Linked-In is good. Portfolios are useful. But projects are the real future of hiring, especially knowledge working hiring.
Discipline is not just about making people tough or instilling obedience. Discipline is about knowing that “good enough” is not good enough. Discipline is about higher standards. Discipline is about not falling down when it comes to what is valued. Discipline is really ultimately about clarity. As long as you keep things fuzzy, then discipline is easy. If your values stop at “be good,” then just about anything you do is going to qualify. But the sharper you draw the lines, the more true discipline is required to keep you on track. I think that’s a good thing. I think we need more discipline in our organizations. Not in the sense of forced compliance or identity-less conformity, but in the sense of clarity and higher standards. In the sense of not letting us settle for weak strategies and ineffective processes. In the sense of not backing down when there is conflict between departments, but stepping up to the plate and resolving it. In the sense of not accepting age-old performance metrics that don’t work any more, simply because we’ve always done it that way. Human organizations embrace discipline.
The choice of change management is not a yes/no choice. It is a conscious evaluation of the road we want to travel: authority, behavior or identity. Remember the good old days when change management was explained as the only alternative to murder in the first degree? There was no doubt about what one was supposed to think: either you are a saint caring for your people, or you are a jerk pushing everything down their throats. The choice was really obvious and the drawing to explain it was simple.
By Anna Caraveli “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” This is what Gary Hamel and C.K. Prahalad claim in their booklet Strateg...
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?
In the Future of Work Manifesto as well as in Humanize, we mention the concept of “middle-level thinking”. I was asked recently to define this, and I realized that Jamie and I have talked a lot about it over the last few years but it’s probably high time for a refresher on what exactly we’re talking about.
What IS the purpose of your people?
Like many of you, I’ve signed up to get the latest blog posts of different writers. I recently received one telling me about a new book called Humanize: how people-centric organizations succeed in a social world. I thought it sounded interesting, I clicked on the link and realized immediately that I needed to buy this book. I invite you to check it out here: http://www.humanizebook.com/ This is not a book on how to implement social media in your organizations. Rather, it’s a book that uses the explosion of social media as an example of how deeply people are looking for real human interaction. This means real conversations, and not just at home, but at work too. Employees are not looking for another e-mail, or another power-point presentation, or another meeting where you are talked to, but real conversation. Humanize says, “We all want power to be closer to us and trust to be present in our relationships. It’s part of being human. Now thanks to social media, it is becoming part of business.” Social media allows everyone that chooses to use it to have a voice. And not just to have a voice, but to be heard. Companies that use social media well will respond to their customers’ questions and concerns.
Modern management practices fail because organizations have grown too infused with machine-like thinking. Meanwhile, social media has garnered success for a simple but oft-overlooked reason: it plays to some of our most basic needs as people. So why not bridge the two to fix the shortcomings of modern-day management practices? This question was asked by Jamie Notter, the co-author of Humanize: How People-Centric Organizations Succeed in a Social World, who spoke Tuesday to a packed ballroom of HR professionals at the IHRIM HRMS Strategies Conference & Expo in Chicago. Notter delved into a variety of topics during his near 60-minute keynote speech to kick off the conference. But the heart of his message was clear: Management as we know it is failing us, and organizations need to start being more human in how they organize and manage people. “Management has not seen innovation like the rest of the world has in the last 50 or 100 years,” Notter said.
Much of the research about learning and the brain could be distilled into a few simple words: Mistakes are good. Struggle makes you smarter. When it comes to applying this lesson to our lives, the problem is not with the science, but rather with our powerful natural aversion to mistakes and struggle. Try as we might to convince ourselves otherwise, mistakes feel crummy; struggle feels like a verdict. Also, mistakes often carry a social price — they can cost us our job, our money, our pride. So we instinctively hide them. The question is, how to fix that? How do you overcome your natural mistake allergy? One good answer: do it as a group.
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Hire for passion and commitment first, experience second, and credentials third. You don’t want to be simply a stepping stone on an employee’s journey toward their own passion.
A true social business is built on trust and respect; and empowers employee innovation!
This is an important point. Talking about "humanizing the organization" would be little more than management consultant fluff without some indication of how to actually accomplish it in the real world. For this reason, the principles laid out in Humanize are designed to be applied, experimented with, tested.
Do you work in an organization that demands your physical presence yet resists your emotional presence?
I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English literature at Emory University in the late 90s.
The social revolution is just getting underway in the corridors of power among the global elite, but the first shots in this battle are unleashing Fun rather than Fear. The new 21st Century management ethos is much more about liberating the workforce to create vast improvements in productivity, innovation, and agility. New leaderships books such as, “Humanize: How People-Centric Organizations Succeed in a Social World” by Jamie Notter and Maggie Grant are replacing the 90s command and control canons on the executive bookshelf. The entire management philosophy of how to produce results is pivoting from a dependence on software to suppress creativity to software that unleashes it. The surge in mobile connectivity and external social sharing only accelerates this trend.
Diversity is the crucial element for group creativity. Innovation teams tasked with creating new products or technologies or iterating existing ones need tension to produce breakthroughs, and tension comes from diverse points of view.
W. Edwards Deming called annual performance appraisals one of the five deadly diseases of management. Performance ratings are nothing more than a lottery, Deming said in 1984. This pertains to all levels in the organization. ANNUAL RATING OF PERFORMANCE Arbitrary and unjust system
Does your team and/or coworkers know they are important to the organization? How do they know they are important? Did someone tell them?
Our organizations (and their budgets) are made up mostly of people. What we do, what we plan, how well our programs work, how much we spend are all functions of people.
I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). The first presentation is the basic overview of the Humanize book. In it, I talk about the deep problems we have with the way we run today’s organizations (like how we haven’t seen significant innovation in management in over fifty years), and contrast that with the incredible growth of social media. I connect the trends by pointing out that social media has grown by connecting deeply to what makes us human, while management is failing because it is infused with “machine thinking.” I then talk about the four human elements we propose as guides for creating more human organizations (open, trustworthy, generative, and courageous), and then I dig into the first element, open, in a bit more detail.
It was a valuable lesson. Both for my friend and for myself. Leaders should focus on the outcome, not on the methods to get there. The people closest to any problem are usually better at determining what the right solution is. Outsiders--and sometimes the volunteer leader is an outsider--can't fix it, because they exist outside the system that makes the organization work. Their job is not to impose solutions from above, but to help the organization develop the systems and resources to adequately address the problems that are holding it back.
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