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Text During a Movie! Here's the First Trailer for 'APP,' a Film That Wants You to Keep Your Phone ON

Text During a Movie! Here's the First Trailer for 'APP,' a Film That Wants You to Keep Your Phone ON | humanismodigital | Scoop.it

Via The Digital Rocking Chair
ELorenzut's insight:

Esto ya lo ví, pero me parece que se impone.

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Henrik Safegaard - Cloneartist's curator insight, February 19, 2014 5:14 AM

Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content.


As the first film made with the intentional inclusion of content on a second, mobile screen, "App" relies on an app, IRIS, which is equipped with sonic technology that triggers additional content during the movie.


Though it's not required for viewing the movie, using the second screen adds layers to the big-screen narrative.


The audience will be advised to leave their devices on their laps while watching the film. When there is additional content available on the second screen, their devices will vibrate. 


Click to watch teaser/trailer and read more.

Harold Thwaites's curator insight, February 25, 2014 10:50 PM

Turn on your phone in the movies. A first but maybe not the last?

jose antonio gabelas's curator insight, January 4, 2015 1:30 PM

añada su visión ...

humanismodigital
a newszine of ads and other communication arts
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Lista completa de ganadores Cannes Lions 2012 | MERCADOTECNIA PUBLICIDAD | Revista Merca2.0

Lista completa de ganadores Cannes Lions 2012 | MERCADOTECNIA PUBLICIDAD | Revista Merca2.0 | humanismodigital | Scoop.it
// // Bienvenido a la página donde encontrarás las listas completas de ganadores dentro de todas las categorías en el Festival Cannes Lions...
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Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using | humanismodigital | Scoop.it
You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.

Via Martin Gysler
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Andre Beukes's curator insight, April 30, 2013 3:23 AM

Something social media guys should look at even if you know a lot you can not know all and some that you do know might not work as well as others could

Kim, Youngmin's curator insight, May 7, 2013 3:23 AM

ll

Naomi Assaraf's comment, May 21, 2013 2:32 PM
Here, here to @AndreBeukes!
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El Rincón del Publicista™: España se trae 19 galardones de Cannes Lions

El Rincón del Publicista™: España se trae 19 galardones de Cannes Lions | humanismodigital | Scoop.it
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Inside The Swanky Cannes Lions Parties — With Jon Hamm! — That You Weren't Invited To

Inside The Swanky Cannes Lions Parties — With Jon Hamm! — That You Weren't Invited To | humanismodigital | Scoop.it
Mad Men meet the French Riviera....
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Bradesco Seguros | BBDO | FAKE AD | WE LOVE AD

Bradesco Seguros | BBDO | FAKE AD | WE LOVE AD | humanismodigital | Scoop.it
Bradesco Seguros , BBDO , FAKE AD , Bradesco Seguros , Cyber , Financial & Legal services , Marcello Serpa , Luiz Sanches , André Kassu , Marcos Medeiros , Luiz Sanches , Andre Leotta , Pedro Rocha , Fabio Akimura , Beatriz Almonacid , Wilson...
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Las mejores piezas de #CannesLions 2012 en lo que va de festival : Marketing Directo

Las mejores piezas de #CannesLions 2012 en lo que va de festival : Marketing Directo | humanismodigital | Scoop.it
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Inside The Cannes PR Lions Jury

Inside The Cannes PR Lions Jury | humanismodigital | Scoop.it
The planet is imploding, but a naked man sneaking onto a catalog shoot kept bubbling up onto everyone’s list.
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9 campañas de Latinoamérica premiadas en Direct: #CannesLions

9 campañas de Latinoamérica premiadas en Direct: #CannesLions | humanismodigital | Scoop.it
Cannes, Francia.- Con la sorpresa de Ogilvy Guatemala en la cabeza de premiados latinos de la categoría Direct, países como Brasil, Argentina, México y Perú...
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DO100 Turn Red for Creativity on Twitter

Join in and celebrate David Ogilvy's 100th Birthday by sharing your thoughts and turning red for creativity. Tell us what inspires you.
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13 trabajos ganadores en la categoría Media en Cannes 2012 | MERCADOTECNIA PUBLICIDAD | Revista Merca2.0

13 trabajos ganadores en la categoría Media en Cannes 2012 | MERCADOTECNIA PUBLICIDAD | Revista Merca2.0 | humanismodigital | Scoop.it
Nos dimos a la tarea de seleccionar 13 trabajos que ganaron en la categoría Media en Cannes 2012, las cuales muestran las diferentes caras que tiene la creatividad.
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Text During a Movie! Here's the First Trailer for 'APP,' a Film That Wants You to Keep Your Phone ON

Text During a Movie! Here's the First Trailer for 'APP,' a Film That Wants You to Keep Your Phone ON | humanismodigital | Scoop.it

Via The Digital Rocking Chair
ELorenzut's insight:

Esto ya lo ví, pero me parece que se impone.

more...
Henrik Safegaard - Cloneartist's curator insight, February 19, 2014 5:14 AM

Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content.


As the first film made with the intentional inclusion of content on a second, mobile screen, "App" relies on an app, IRIS, which is equipped with sonic technology that triggers additional content during the movie.


Though it's not required for viewing the movie, using the second screen adds layers to the big-screen narrative.


The audience will be advised to leave their devices on their laps while watching the film. When there is additional content available on the second screen, their devices will vibrate. 


Click to watch teaser/trailer and read more.

Harold Thwaites's curator insight, February 25, 2014 10:50 PM

Turn on your phone in the movies. A first but maybe not the last?

jose antonio gabelas's curator insight, January 4, 2015 1:30 PM

añada su visión ...

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Kurt Vonnegut's Shapes of Stories in infographic form

Kurt Vonnegut's Shapes of Stories in infographic form | humanismodigital | Scoop.it

Via The Digital Rocking Chair
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Fotis Begklis's curator insight, February 26, 2014 3:32 AM

Nice

Debbie Elicksen 's curator insight, February 28, 2014 12:00 PM

How would you shape your story?

Andrew Raimist's curator insight, March 1, 2014 1:06 AM

Kurt Vonnegut's rejected anthropology thesis proposed that the shapes of a culture's stories was at least as important as the shapes of their pots and spearheads.


I've been interested about the potential relationship of literary form to visual form, how we understand them logically, intellectually and emotively. How could a drawing, painting or work of architecture express the ideas contained in a work of literature through the use of form?


You can see Vonnegut discuss his ideas on the shapes of stories in this clip on YouTube:


http://youtu.be/oP3c1h8v2ZQ

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2012 Awards & Winners

2012 Awards & Winners | humanismodigital | Scoop.it
Grand Prix award-winning agencies in 2012...and the work that got them the Lion(s). Powered by @SapientNitro.
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The philosophy of creativity - mUmBRELLA

The philosophy of creativity - mUmBRELLA | humanismodigital | Scoop.it
A highlight of Cannes for me has been the wisdom of philosopher Alain de Botton, a man so clever his brain has eaten his hair.
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The Cannes Debate (2012): Martin Sorrell, Ronaldo y Sebastian Coe : Marketing Directo

The Cannes Debate (2012): Martin Sorrell, Ronaldo y Sebastian Coe : Marketing Directo | humanismodigital | Scoop.it
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Saatchi & Saatchi New Directors' Showcase 2012 at Cannes Lions

Saatchi & Saatchi New Directors' Showcase 2012 at Cannes Lions | humanismodigital | Scoop.it
The legendary, unmissable Saatchi & Saatchi New Directors' Showcase celebrates its 22nd birthday at Cannes Lions...
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Spot that Actually Repels Mosquitos Takes Radio Grand Prix at Cannes 2012 - The Denver Egotist

The Denver Egotist blog is your source for advertising & marketing news in Denver, Boulder & the greater Colorado area...
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Nike & R/GA Seminar at Cannes Lions 2012

Speakers: Stefan Olander, Vice-President of Digital Sport, Nike Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, R/GA...
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Artist JR first ovation on Seminars

First standing ovation! Brilliant preso by artist JR #cannesstories
jessedee's photo on Instagram...
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