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Globalization of Fast Food Chains

Globalization of Fast Food Chains | human                                                                                                      human geography | Scoop.it

           

           This article focuses on the theme of globalization and how it is affecting us more than ever. In the image above there are two world maps both maps are showing where in the world the restaurants can be found and how many locations are in each country; the data is shown by using a proportional symbol map. Below the MacDonald’s map there is a graph that shows the relationship between the major fast-food companies and the money they make. As indicated MacDonald’s is making nearly four times as much more money as its closest competitor. The graph on the bottom right corner of the map shows the growth of Starbucks worldwide from 1987-2003; as you can see the locations grow astronomically starting around 1999. Although Starbucks has 6,600 locations around the world its annual income is only about $4.1 billion dollars whereas MacDonald’s is over 40 billion, just by doing simple math that shows MacDonald’s must around 40,000 locations worldwide. The purpose of this map is to show how massive corporations like fast food chains are linking the world’s population together one country at a time.

 

            This map relates greatly to what I am doing in Human Geography in unit one. Firstly the type of map used is a thematic map, thematic maps are a type of map we focused on in class, specifically these maps are a proportional symbol maps. Proportional symbol maps use symbols of different sizes to represent data associated with different areas or locations within the map. In this case the maps of both Starbucks and MacDonald’s show the worldwide locations of these chains and the amount of stores located in each country. By analyzing the map if you look at the locations of these stores in relation to the map the bulk of stores are located in the more modernized world, with little to no stories located in Africa. This is caused by the extreme poverty in most African countries; fast food chains would be too expensive for most Africans to buy. Also if you look at the relationship between population and the amount of locations in relation to population you can see the two locations with the most stores (the United States and China) have to of the greatest populations in the world. Also this map indicated how the stores have spread through expansion diffusion specifically through hierarchal diffusion throughout the world first traveling to countries with bigger populations. The only downside to this map is in areas like Europe where the countries are so dense it is hard to make out which symbol relates to which country.

 

           This map is a great indication of how the world is becoming more globalized every single day, with a new MacDonald’s and Starbucks opening every day soon if not now every single person in the world will be able to show you where to find either of the fast food chains anywhere in the world.

 

"International Networks Archive / Map of the Month." International Networks Archive / Map of the Month. Geography Education (Scoop It), 03 Oct. 2011. Web. 13 Oct. 2012. <http://www.princeton.edu/~ina/infographics/starbucks.html>.


Via Matthew Clark, yvemerson
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Leanne Alexander's curator insight, February 3, 2014 8:33 AM

Year 11. Current examples of globalisation that you can refer to in your exams!

Rescooped by yvemerson from Human Geography Now
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Globalization of Fast Food Chains

Globalization of Fast Food Chains | human                                                                                                      human geography | Scoop.it

           

           This article focuses on the theme of globalization and how it is affecting us more than ever. In the image above there are two world maps both maps are showing where in the world the restaurants can be found and how many locations are in each country; the data is shown by using a proportional symbol map. Below the MacDonald’s map there is a graph that shows the relationship between the major fast-food companies and the money they make. As indicated MacDonald’s is making nearly four times as much more money as its closest competitor. The graph on the bottom right corner of the map shows the growth of Starbucks worldwide from 1987-2003; as you can see the locations grow astronomically starting around 1999. Although Starbucks has 6,600 locations around the world its annual income is only about $4.1 billion dollars whereas MacDonald’s is over 40 billion, just by doing simple math that shows MacDonald’s must around 40,000 locations worldwide. The purpose of this map is to show how massive corporations like fast food chains are linking the world’s population together one country at a time.

 

            This map relates greatly to what I am doing in Human Geography in unit one. Firstly the type of map used is a thematic map, thematic maps are a type of map we focused on in class, specifically these maps are a proportional symbol maps. Proportional symbol maps use symbols of different sizes to represent data associated with different areas or locations within the map. In this case the maps of both Starbucks and MacDonald’s show the worldwide locations of these chains and the amount of stores located in each country. By analyzing the map if you look at the locations of these stores in relation to the map the bulk of stores are located in the more modernized world, with little to no stories located in Africa. This is caused by the extreme poverty in most African countries; fast food chains would be too expensive for most Africans to buy. Also if you look at the relationship between population and the amount of locations in relation to population you can see the two locations with the most stores (the United States and China) have to of the greatest populations in the world. Also this map indicated how the stores have spread through expansion diffusion specifically through hierarchal diffusion throughout the world first traveling to countries with bigger populations. The only downside to this map is in areas like Europe where the countries are so dense it is hard to make out which symbol relates to which country.

 

           This map is a great indication of how the world is becoming more globalized every single day, with a new MacDonald’s and Starbucks opening every day soon if not now every single person in the world will be able to show you where to find either of the fast food chains anywhere in the world.

 

"International Networks Archive / Map of the Month." International Networks Archive / Map of the Month. Geography Education (Scoop It), 03 Oct. 2011. Web. 13 Oct. 2012. <http://www.princeton.edu/~ina/infographics/starbucks.html>.


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Leanne Alexander's curator insight, February 3, 2014 8:33 AM

Year 11. Current examples of globalisation that you can refer to in your exams!

Rescooped by yvemerson from It's Your Business
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Social media marketing for businesses

Social media marketing for businesses | human                                                                                                      human geography | Scoop.it
Online marketing, Social Media Marketing, Social Media Marketing Strategies, Social Media for Business

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Social Media Marketer's curator insight, August 28, 2013 9:09 PM

As they recommend, always start off with the development of a social media marketing strategy, which will include: identification of market influencers around the keywords and industries you want to get know or recognized in, where they are located online and where their audience normally find or gravitate around them. This will slow you where your target audience is and how to start your social media marketing campaign

Then as they recommend set-up or revamp the required accounts such as Twitter, Facebook, LinkedIn, Foursquare, Pinterest, Tumblr, Google+ & any industry group.