Besides the Super Bowl and the Oscars, few of us are watching the same thing on TV and talking about it the next day.
"...A major reason behind the shift is the new way we watch TV. We’re no longer a televisual monoculture, glued to the same three or four channels each night and held hostage to their commercial breaks. Now we either skip over ads on DVRs, sort of watch them on Hulu or the Internet while sort of checking Twitter on our phones, or dispense with them altogether in favor of premium-cable or pirated shows. With our diminishing attention spans, advertisers can’t always afford to wait 25 seconds to deliver the knockpunch"