Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
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Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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The 15 top logo and branding design trends for 2012

The 15 top logo and branding design trends for 2012 | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection.

 

The 15 top logo and branding design trends for 2012

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The hidden meaning behind really good logos

The hidden meaning behind really good logos | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

One feature that can make a logo shine more than any other is hidden meaning.


Remember the last time you saw a logo that made you go ‘Ahaaa!’? So, that’s what I’m going to approach in this article, the cherry on the top of the logo cake.


There are plenty of articles that skirt around this topic on the web, but too many think that hidden meaning is just about negative space; that’s wrong.


There’s much more to hidden meaning than just using negative space. While negative space does help to create good logos, it’s the actual concept behind it that makes the big difference.


So what the heck? Let’s take a look at some really cool examples. Even if you have seen these before, you’ll probably end up learning something interesting by reading the details.

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25 Logos with 3D Effects

25 Logos with 3D Effects | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

The logo design is an important aspect of branding, and it’s an area where many companies place an emphasis. If you design logos for clients you probably enjoy browsing through examples of work from other designers. This can help for observing trends and for providing inspiration for your own logo design work.

 

In this post we’ll showcase 25 different examples of logos that make use of 3D effects. Hopefully these logos can provide some inspiration that you can put to use on future projects.

 

Some of the logos use subtle 3D effects like shadows and perspective, while others have a 3D aspect that is one of the first things you notice about the logo. This post attempts to show some examples of the many different ways that these 3D effects can be used.

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How Much Did Famous Logos Cost to Design? [PICS]

How Much Did Famous Logos Cost to Design? [PICS] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of truly iconic logo design?

 

The Internet tends to throw a fit when big brands change their logos — so much so that some brands decide to drop the new look and revert back to the older version. (Remember Gap?) With a brand’s visual corporate identity at stake, a logo change is no small task.

 

Stock Logos, the largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers and purpose. With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of a logo? What does it take to create an icon? And can it be done for free?

 

Another great example is the recent Microsoft logo, which was recently updated for the first time in 25 years. The price tag? According to the Seattle Times, the tech company leveraged its employees’ design skills to develop the new identity for free. The cost could’ve easily scaled up to half a million had they decided to employ a design firm. Can we expect more brands to take this route as they seek ways to cut cost and be more efficient?

 

VIEW SLIDESHOW HERE 

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Juice Creative's curator insight, August 17, 2013 11:43 AM

I promise to never charge any of my clients $211,000 to design their logo. I promise!

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The Histories Of 11 Super Famous Logos, From Apple To Levi’s

The Histories Of 11 Super Famous Logos, From Apple To Levi’s | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

LOGO LIFE, A NEW BOOK BY RON VAN DER VLUGT, COMPILES THE STORIES BEHIND 100 NOTABLE LOGOS. HERE’S A TASTE.

 

Try as you might, it’s impossible to avoid the influence of advertising in the modern world. Starting as early as age three, kids can recognize and match logos to their respective brands, whether the Disney Channel or Camel. Since we’re surrounded by them every day, brand marks form an indelible part of our collective visual memory. And while they may seem like immutable features of the cultural landscape, they actually evolve with changing times, as companies pour millions of dollars into rebranding efforts in the hopes of appealing to current tastes. Logo Life (BIS Publishers), a new book by Ron van der Vlugt, compiles the stories behind 100 famous logos, from Apple and Adidas to Nike and Volkswagen, providing graphic histories of some of the world’s most influential companies.

 

Here's a slideshow showing 11 logo's history.

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Cocoa Centre's curator insight, July 31, 2013 7:05 PM

Interesting read, surely...