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Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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Rescooped by Gabriel Catalano from Beyond Marketing
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Which content works on Facebook [Infographic]

Which content works on Facebook [Infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

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Rescooped by Gabriel Catalano from Comunicación, Mercadotecnia, Publicidad y Medios...
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Coca-Cola Content 2020 Part One Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 1

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall

 

 

Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 1


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