Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
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Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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Rescooped by Gabriel Catalano from Transmedia: Storytelling for the Digital Age
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The complete Hobbit guide

The complete Hobbit guide | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

NZ Herald:  "When JRR Tolkien wrote The Hobbit he created a world of almost overwhelming scale and a vast and varied cast of characters" ...

 

Graphic by Claudia Ruiz


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Rescooped by Gabriel Catalano from Comunicación, Mercadotecnia, Publicidad y Medios...
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Coca-Cola Content 2020 Part Two Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 2

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall

 

Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 2


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Modern Mythology and the Transmedia Revolution

Modern Mythology and the Transmedia Revolution | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


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Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!
Rescooped by Gabriel Catalano from Transmedia: Storytelling for the Digital Age
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The Business of Storytelling

The Business of Storytelling | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Gunther Sonnenfeld:  "With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth."


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Rescooped by Gabriel Catalano from Comunicación, Mercadotecnia, Publicidad y Medios...
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Coca-Cola Content 2020 Part One Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 1

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall

 

 

Super interesante video con la estrategia creativa de contenidos e historias de Coca Cola parte 1


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