Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
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Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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Rescooped by Gabriel Catalano from Search Engine Optimization (SEO) - Beginners
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Organic vs. Paid Search Results: Organic Wins 94% of Time

Organic vs. Paid Search Results: Organic Wins 94% of Time | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011.

 

On the organic side, the research also broke down brand vs. non-brand click-through rates, as well as click-throughs by vertical. On the paid side, the research revealed some demographic data about who is most likely to click on PPC results. Finally, it determined whether Google or Bing delivered more successful searches.

 

Organic Search Results & Click-Through Rates

Others have previously tried to gauge organic click-through rates (CTRs) for the top 10 results on Google and Bing, resulting in varied percentages, but with a recurring and obvious theme: the higher you rank, the more people click on your website; the lower you rank, the less clicks and traffic your site gets. Thus, ranking high on Page 1 is of ultimate value to every website.

Unlike previous studies, however, the GroupM UK and Nielsen study broke down the search queries into branded and non-branded. Overall, users clicked on one of the top three results 68 percent of the time:

 

Result 1: 48 percent
Result 2: 12 percent
Result 3: 8 percent
Remainder: 32 percent
On branded searches, the top search result overwhelmingly received the most clicks (which makes sense, considering the search is likely navigational in nature):

Result 1: 80 percent
Result 2: 6 percent
Result 3: 4 percent
Remainder: 10 percent


This also may give you some insight as to why Google is now showing 7 results, rather than 10, on branded searches. No doubt, Google is seeing the same sort of data on their end, and realizes that 90 percent of users are going to one of the top 3 spots, so in most cases the average user won’t even notice Google has eliminated three search results at the bottom of Page 1.

On non-branded searches, however, the data indicates that searchers are more willing to go beyond the top 3 results (and this data is quite similar to Optify’s findings on average CTR from last year):

Result 1: 35 percent
Result 2: 15 percent
Result 3: 11 percent
Remainder: 39 percent

 

This data seems like good news for site that don’t have the luxury of ranking in one of the top three spots. There’s definitely traffic and money in that 39 percent of searches (positions 4-10) to be had if you can get your site to Page 1.

Natural CTRs by vertical were also examined. The highest CTRs on the top three results were on searches for airlines, broadcast media, and auto manufacturers; current events/news, home and garden, and computers and consumer electronics had the lowest CTRs for the first three positions.

 

Paid Search Results & Click-Through Rates

Who are those 6 percent clicking on PPC ads? Women (53 pecent of them) are more likely to click on paid search ads than men, who click on ads 47 percent of the time.

Age also is a factor. Younger searches are less likely to click on paid ads – 35 percent of ads are clicked on by searchers age 34 or younger. But as age increases, so does the number of people clicking on those ads, as 65 percent of ad clicks come from searchers age 35 and older.

 

Google vs. Bing

Google is crowned the “clear leader” on successful search rates, with a 91 percent successful search rate. Bing’s percentage of successful searches: 76 percent.

Below is the full infographic:

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Via Eitan Helman
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Rescooped by Gabriel Catalano from Web 2.0 & Redes Sociales ... y mucho mas !!!
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Técnicas SEO para optimizar tu web

Técnicas SEO para optimizar tu web | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Infografía completa y concisa sobre cómo optimizar tu página web utilizando diferentes técnicas SEO.


Via Daneysi, Javier Camacho
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Rock Your SEO with Structured Social Sharing - #MozCon Presentation

Rock Your SEO with Structured Social Sharing - #MozCon Presentation | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.

PRO TIP: This structured markup makes a difference for SEO!

I'm sharing the process, my MozCon presentation, and a free worksheet with you below. Oh! La! La!

You can also view my Whiteboard Friday on SSSF where I give a bird's-eye view of through the process.

Why are social snippets important?

You put your heart and soul into creating a piece of great content or a killer blog post. It looks good, reads well, is attractive, and maybe even authoritative. You're hoping for links and social engagement. Then you share it online... OUCH! The wrong image displays, or worse, maybe no image displays. Your share doesn't look as good as you hoped and fizzles.

If you don't optimize your page with the right code, your dreams of going viral may flop. That killer content most likely won't get as many reshares, likes, or retweets as you thought it would.

Example: Great content without structured markup

Rand Fishkin put together an absolutely stellar Whiteboard Friday: 8 Rules for Exceptional Slide Presentations

The video rocked! He included a SlideShare presentation along with transcripts. There were some fantastic images in the presntation and nice visuals in Rand's video.

However, when shared on Facebook and Google+, the share snippet image didn't work in both cases:

Facebook grabbed Rand's avatar for the post image correctly, but Google+ found no image on the page large enough to pull.

Publishers beware: Most CMS are not set up to allow an editor to control the <head> where the structured markup to control a share snippet needs to be placed. (There are a couple references below for WordPress users.) Amazingly, major news publishers such as the Reuters and the LA Times don't even have it right. Often, a sponsor's ad on the page is the default image that displays. OOPS!

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