Gabriel Catalano ...
Follow
Find tag "Google"
16.6K views | +3 today
Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
Your new post is loading...
Your new post is loading...
Scooped by Gabriel Catalano
Scoop.it!

An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC]

An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Read an infographic that breaks down Google's PPC revenue by industry.

 

$100 million per day? That's a whole lotta moola. Are you one of the marketers contributing to that big wad of cash? Don't worry -- with smart execution, spending some marketing dollars on advertising is nothing to feel icky about. In fact, PPC in particular can be a great complement to your organic search strategy, and it can even amplify your organic results.

 

But if you're interested in how all that dough breaks down, the folks over at Wordstream did some thoughtful analysis and put together a very interesting infographic that highlights where all that money comes from, with an industry-by-industry breakdown. It's worth checking out. And if you want to hear something promising, when you compare these Q3 numbers to Q2, it turns out cost-per-click has gone down, and clicks and impressions are way up -- great news for marketers who are investing in Google advertising. 

more...
No comment yet.
Rescooped by Gabriel Catalano from Content Curation Tools For Brands
Scoop.it!

Google's algorithmic approach challenged by social curation?

Google's algorithmic approach challenged by social curation? | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

GdeCugis: Interesting take by Hamish McKenzie on Pandodaily. In his opinion, the reason Media Publishers feel bold enough to attack Google and feel entitled to have a revenue share is that Google News is a declining service.

 

He lists Mobile Agregation but also Human Curation as two trends that make its algorithmic filtering less relevant. 

 

So interestingly, while many have attributed to Google's own algorithm changes the demise of services like Wikio, it seems that now Google's own algorithmic approach is challenged by social curation.

 

(...)

Why so bold? One possibility is that Google News is in decline because of converging digital trends that are lessening its influence. The Web’s big shift to mobile coupled with the explosion of social sharing, the increasing importance of human-powered curation, and tougher competition may be making the now old-school aggregator less potent. After all, when those Brazilian newspapers cut out Google News, they suffered only a 5 percent drop in traffic.
 

It’s difficult to get good data on what exactly is happening with publishers’ traffic referrals from Google News. One Web editor at a major news site told us that, anecdotally, referrals from Google News seemed to be on the decline, but he didn’t have the numbers to back that notion up. (The editor didn’t want the publication named because it considers such information private.) Marty Moe, chief content officer at Vox Media, which owns The Verge, Polygon, and SB Nation, suggested that Google News is no longer alone at the top of the referrals food chain.

 

”It used to be the main referral driver for many publishers, but as social has risen, it is one of several important components,” Moe said in an email. An editor at another popular publication told us that less traffic has been coming from Google News. Then again other aggregators, such as the HuffingtonPost and the DrudgeReport, are also becoming less important.

 


Via Giuseppe Mauriello, Guillaume Decugis, Therese Torris
more...
No comment yet.
Rescooped by Gabriel Catalano from Web 2.0 & Redes Sociales ... y mucho mas !!!
Scoop.it!

Técnicas SEO para optimizar tu web

Técnicas SEO para optimizar tu web | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Infografía completa y concisa sobre cómo optimizar tu página web utilizando diferentes técnicas SEO.


Via Daneysi, Javier Camacho
more...
No comment yet.
Rescooped by Gabriel Catalano from Mobile Publishing Tools
Scoop.it!

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 


Via Robin Good
more...
Joan Stewart's curator insight, December 26, 2012 7:35 AM

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.

 

Rescooped by Gabriel Catalano from Periodismos
Scoop.it!

El libro ‘Desnudando a Google’ deja en cueros al gran buscador

El libro ‘Desnudando a Google’ deja en cueros al gran buscador | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
‘Desnudando a Google’ más que desnudar al buscador lo deja en cueros. Es fácil de leer y posee unas últimas páginas demoledoras. Es muy recomendable. No sólo para los tecnológicos sino para todos los usuarios de internet, que creo que, por el tono del libro, son a los que, al final, va dirigido.

Via L. García Aretio, Agustin Cortegana Gonzales
more...
Alex Huezo's comment, September 6, 2012 11:44 PM
Suena a conspiranoia "Best Seller", junto a los libros de ovnis, y autoayuda.
Rescooped by Gabriel Catalano from Digital Presentations in Education
Scoop.it!

SlideShare app on Google+ Hangouts

SlideShare app on Google+ Hangouts | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Present slides live with multi-party real time video. Collaborate better by seeing all the hangout participants face to face...


Via Baiba Svenca
more...
No comment yet.