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Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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Rescooped by Gabriel Catalano from Pascal Faucompré, Mon-Habitat-Web.com
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Facebook va bientôt mesurer le ROI de ses impressions publicitaires

Facebook va bientôt mesurer le ROI de ses impressions publicitaires | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Désormais ce n’est plus une surprise, Facebook cherche à rentabiliser ses services au maximum. Le géant américain peine à trouver des solutions profitables malgré son audience d’1 milliard d’utilisateurs et son arrivée à Wall Street en mai dernier (qui laisse encore certains dubitatifs lorsque l’on connaît la situation de Facebook).

 

Cette entrée en bourse fait d’ailleurs davantage office de couteau sous la gorge plutôt que de réel conte de fées. Une des principales raisons : la transparence ordonnée par cette activité boursière qui l’oblige notamment à dévoiler certains résultats plutôt embarrassants (comme le pourcentage de faux-comptes par exemple).

(...)

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PS : un article très complet mais j'aimerai bien savoir comment Facebook sait que "l’internaute voit la pub mais ne clique pas" ?

 


Via Pascal Faucompré
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The Real Value of Facebook Isn't Your Likes or Fans

The Real Value of Facebook Isn't Your Likes or Fans | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world.

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Marshall Van Fleet's curator insight, June 13, 9:34 AM

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world

Rescooped by Gabriel Catalano from MarketingHits
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Rescooped by Gabriel Catalano from Online Curating & Social Learning Tools and Applications
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler, Heiko Idensen
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Simple Guide To Advanced Facebook Advertising [Infographic]

Simple Guide To Advanced Facebook Advertising [Infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Familiarize yourself with the different advertising options available on Facebook through this simple guide infographic.

 

This simple guide will give you the knowledge you need to master Facebook as an advertising and promotional option. Always remember that a long term investment which builds up your brand awareness in people’s minds is much better than counting products sold compared to your investment. Of course that matters too, but as far as brand awareness goes, there is little that will match a good long term campaign. It will all come back to you if you can hold out and keep investing without forcing your products on people. Advertising always works, but maybe not always in the way you envisioned it to.

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Rescooped by Gabriel Catalano from visualizing social media
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Social Media Revolution: Revitalizing Modern Business

Social Media Revolution: Revitalizing Modern Business | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.


Via Lauren Moss
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Rescooped by Gabriel Catalano from Beyond Marketing
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Which content works on Facebook [Infographic]

Which content works on Facebook [Infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Via Denis Failly
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Social Media Demographics [infographic]

Social Media Demographics [infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Steadily increasing usage worldwide shows remarkable figures about social media demographics...


Via Lauren Moss
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Satroni-SEO's comment, November 13, 2012 11:38 AM
You find some brilliant infographics lauren, thanks! Re-scooped!
Rescooped by Gabriel Catalano from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Report: Students On Facebook Study 10 Times Less Than Non-Users

Report: Students On Facebook Study 10 Times Less Than Non-Users | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

We all know that as students progress through their school years, their homework load increases. Fifteen year olds may look longingly back to when they were ten and had a whole lot less work to do at home. According to the handy infographic below, the average 6-8 year old spends 9 hours per week studying, vs. 14 hours per week for college students. That doesn’t seem so awful, especially when you consider that the average student spends 4.39 hours per day watching television.


Via Alfredo Calderon, Gust MEES, ABroaderView
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The Power of Facebook Advertising [Infographic]

The Power of Facebook Advertising [Infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

The Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network. Understanding Facebook’s new advertising tool is key to effective results, and this definitely provides you with some good information, if you haven’t run an ad campaign yet.

 

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