Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
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Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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Curioseando: Datos interesantes sobre Social Media en el 2012

Curioseando: Datos interesantes sobre Social Media en el 2012 | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
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5 Ways to Build Your Brand On Twitter with Meaningful Followers

5 Ways to Build Your Brand On Twitter with Meaningful Followers | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Twitter will only benefit your business if your followers are meaningful accounts – ones that will listen to the messages you’re disseminating and help to spread your words.

 

1. Start with your personal connections. After signing up for your Twitter account, search for co-workers, friends and family members, and check out who they’re following. Peruse some Twitter bios, and follow accounts that look meaningful to you or your brand.

Send them a Tweet telling them why you followed them, or add them to a Twitter list to help you stay organized with who you’re following. As they follow back, send them personalized direct messages to thank them for the follow, and use your lists to search for interesting content to Retweet.

 

2. Build up relationships with your followers. Whenever an account follows you, look at that account’s page to see what you have in common. If there’s enough to warrant a Twitter relationship, follow them back. For every new follow you get, send a direct message thanking the Twitter user for following. Try to make it personal so the user will see your genuine appreciation and be more likely to share your Twitter content in the future.

 

3. Use Klout to find influencers. Klout is a great tool to find influencers in topics related to your brand, and it contains those influencers’ Twitter information right on their profiles. Do a Klout search to see who is making waves in your industry, then follow those people and add them to lists. After you follow, be sure to give them +K regularly to continue to show your support.

 

4. Take advantage of Twellow. Twellow is another great resource for power Twitter users. With Twellow, you’re able to search for top Twitter accounts by topic or location. These are great features, especially if your business’ customers primarily come from one area. By following industry thought leaders on Twitter, you’ll be able to widen your network and possibly convert them to influential brand advocates.

 

5. Truly Interact. After you follow accounts you think are important, the key to gaining more followers is to interact with your existing ones and post meaningful content that users will want to share. Don’t just copy and paste links from your blog into your Twitter feed – make sure you’re responding to Tweets, retweeting interesting content and sharing your own engaging content that encourages discussion.

 

 

http://www.resourcenation.com/blog/5-ways-to-build-your-brand-on-twitter-with-meaningful-followers/35592/

 

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Especial: Social media y Atención al cliente, nuevos paradigmas para 2013

Especial: Social media y Atención al cliente, nuevos paradigmas para 2013 | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Los social media, adquieren mayor relevancia a pasos agigantados como canal de atención al cliente.
Sin duda la atención al cliente siempre ha sido uno de los pilares más importantes en las relaciones entre empresas, marcas y consumidores. Sin embargo, el avance de las nuevas tecnologías, la eclosión de las redes sociales y los nuevos hábitos de los consumidores, han cambiado por completo los paradigmas actuales de estos procesos para convertirse en interacciones mucho más sociales y abiertas.


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2013: How Content Will Be A Driving Factor In Search Rankings

2013: How Content Will Be A Driving Factor In Search Rankings | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

"To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is once again on the brink of a tidal shift that few are pivoting for.

 

While the aspects of technical SEO, specifically site architecture, will most likely never go away, many of the tactics that used to win at search simply don’t work anymore. At the same time, previously weaker or unproven tactics like social media and content marketing continue to grow in effectiveness while influencing SEO tactics.

 

The result is a new discipline: inbound marketing, which combines SEO, content marketing and social media.

 

One common thread amongst the three components of inbound marketing is content (which is different than content marketing):

 

1) Content Marketing: the pursuit of developing and distributing content that solves customer problems and generates leads.

 

2) SEO: the pursuit of getting your content to appear in the search results.

 

3) Social Media: a delivery system for your content".

 

Read more at: http://www.business2community.com/content-marketing/2013-how-content-will-be-a-driving-factor-in-search-rankings-0341868


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Bill Chen's comment, December 22, 2012 9:19 AM
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Social Media - Facebook: Where Gen-Y's Personal and Work Lives Converge : MarketingProfs Article

Social Media - Facebook: Where Gen-Y's Personal and Work Lives Converge : MarketingProfs Article | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Social Media - Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.

According to a new study by Millennial Branding.
Gen-Y Facebook users (those now roughly age 18-29) often use their Facebook profiles as an extension of their professional personalities, even as they socialize with family and friends, the study finds.

On average, Gen-Y Facebook users are connected to 16 co-workers via Facebook, although that number is a relatively small percentage (2.3%) of their total average friend count (696):

Below, additional findings from Millennial Branding's study of 4 million Gen-Y Facebook profiles, gathered via Identified.com's database on Facebook.

Gen-Y Facebook Users Define Themselves by Colleges, Not Workplaces
Only 36% of Gen-Y Facebook users list an employer on their Facebook profile, whereas 80% list at least one school.


Short work stints are common: Gen-Y Facebook users spend an average of just over 2 years at their first job—and, interestingly, "owner" is the fifth-most popular title among this entrepreneurial generation.


Read more:
http://www.marketingprofs.com/charts/2012/6797/facebook-where-gen-ys-personal-and-work-lives-converge#ixzz2DWVPyZeH

 

 


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Cigarette Logos To Be Banned On Packets In Australia With Branding Removed From Display | World News | Sky News

Cigarette Logos To Be Banned On Packets In Australia With Branding Removed From Display | World News | Sky News | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Legislation is expected to be passed which would see Australia become the first country in the world to sell cigarettes in plain, drab green packets, without logos or any form of branding.

Australia's upper house, the Senate, is due to approve the historic laws that would prohibit tobacco companies from displaying their distinctive colours and brand designs on cigarette packs in an attempt to make smoking less attractive to the young.

It would make Australia the world's toughest country when it comes to the promotion and sale of cigarettes.

 

The new packets would go on the shelves from December next year.

Tobacco firms argue that the move illegally diminishes the value of their trademarks and have threatened a court battle for billions of dollars in compensation.

Health Minister Nicola Roxon said her government was "determined to take away the last method of advertising" cigarettes in Australia.

"We're not going to be bullied into not taking this action just because tobacco companies say they might fight us in the courts," she said.

"We're ready for that if they do take legal action."

Australia is a relatively small tobacco market where the falling rate of smokers is 17%, compared with around 20% of American adults.

 

But tobacco companies fear a precedent that could be adopted by more lucrative and growing markets.

 

The packets would be 75% covered with warnings and often gruesome images of the consequences of smoking, such as mouth cancer and gangrenous toes.

 

Graphic health warnings currently cover only 30% of packs.

Tobacco company Philip Morris says plain packaging severely diminishes the value of the company's trademark.

 

British American Tobacco Australia Ltd, the Australian market leader, warned that the government would have to spend millions in legal fees in numerous legal challenges to the law and potentially billions in compensation.


http://news.sky.com/story/899431/australia-to-stub-out-cigarette-pack-logos

 


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Social Media Plugins for Wordpress, Calgary Internet Marketing

Social Media Plugins for Wordpress, Calgary Internet Marketing | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Social Media has become a part of the internet these days. Take a look at some of these stats. 91% of adults online use social media. Internet users spend 22.5% of their time using some sort of social media. Every minute of the day there are 100,000 tweets 2 million searches on Google, 3,500 photos on Instagram and 550 new websites are created. Social Media has become big business and is almost an essential part of blogs and websites. Below is a list of some Social Media bookmarking plugins to get you started.

 

Shareaholic:

Shareaholic is a great plugin for any wordress site. It adds an attractive social bookmarking menu and widget to your posts and pages. Shareaholic has proven time and time again to be an extremely useful and successful tool in getting your readers to actually discover and submit your articles to numerous social bookmarking sites.

 

Socialable:

Socialable is an advanced social bookmarking plugin for your WordPress blog or website. It’s used by over 1.5 million sites and is completely free! Spreading the word has never been easier.

 

Sharethis:

This is one of my personal favourites. Sharethis is a very easy to use/set-up WordPress social bookmarking plugin. Tons of features, and set-ups to choose from. Watching those numbers rise on the counters is a great way to see how well your articles, posts are doing. I give this one a thumbs up!

 

Sharebar:

This is one of the most popular sharing tools today. The location of the plugin is where this one gets a little advantage. Sharebar sits along the side of your posts as opposed to the top and bottom and moves along the screen as you scroll up or down the page. Good features, but doesn’t support as many sites as some of the others

 

Addthis:

This is a well known plugin to most social media savy bloggers and web designers. With over 14 million sites and reaching 1.3 billion users worldwide monthly. Over 500 popular services are easily shared and bookmarked with ease.


Once again this is a personal opinion on some of my favourite social bookmarking plugins for WordPress. I hope you all enjoy!


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The complete Hobbit guide

The complete Hobbit guide | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

NZ Herald:  "When JRR Tolkien wrote The Hobbit he created a world of almost overwhelming scale and a vast and varied cast of characters" ...

 

Graphic by Claudia Ruiz


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How To Integrate and Publish Curated RSS Feeds On Your WordPress Blog

How To Integrate and Publish Curated RSS Feeds On Your WordPress Blog | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Robin Good: For content curators who own or manage a WordPress-based website here is a great tutorial on how RSS feeds can be integrated and published directly (parsed) on any given web page. 

 

Authored by Vladislav Davidzon this excellent tutorial requires some basic technical knowledge on how to operate WordPress variables and functions and it provides precise guidance on how to:

 

- Utilize the Built-in Parsing Function to Pull RSS Feeds in and Turn their XML code into Content

 

- Divide Content into the Right Number of Columns for your Website’s Design

 

- Create a Friendly Display of RSS Content Using WordPress Loop Variables

 

From the tutorial: "Included only since version 2.7 of the WordPress software, the ability to parse RSS feeds as content and include that information into a template file is relatively new and its parameters are largely unknown even among the more advanced members of the WordPress development community at large.

 

Luckily, these parameters are easy to learn and customize, and they can turn a simple RSS feed into a great source of extra content and discussion on already-busy WordPress blogs.

 

Not only can RSS feeds be parsed by WordPress, but they can also be split up into columns and tabs.

 

This allows for feeds to actually be used as the primary source of content on some WordPress blogs, especially those that consider themselves a mere aggregator of outside content rather than a producer of unique news, reviews, or commentary on any topic."

 

 

Very useful. 9/10

 

Full tutorial: http://speckyboy.com/2012/11/28/parse-rss-feeds-as-content-in-wordpress

 

 


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Teresa Levy's curator insight, December 16, 2012 7:49 PM

essential pactical information about the presentation of content

Susan Daniels's comment, January 9, 2013 2:49 AM
I have been looking for this information. Thank you so much for curating this! :)
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Top 3 Most Common ways How People Waste Productive Time | All Infographics

Top 3 Most Common ways How People Waste Productive Time | All Infographics | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Infographics on Wasting productive time can lead to business success loss with Mails, meetings and interruption during working hours in organization and profits...

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Collective Intelligence

Collective Intelligence | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

As all the people and computers on our planet get more and more closely connected, it's becoming increasingly useful to think of all the people and computers on the planet as a kind of global brain.

 

THOMAS W. MALONE is the Patrick J. McGovern Professor of Management at the MIT Sloan School of Management and the founding director of the MIT Center for Collective Intelligence. He was also the founding director of the MIT Center for Coordination Science and one of the two founding co-directors of the MIT Initiative on "Inventing the Organizations of the 21st Century".

 

Pretty much everything I'm doing now falls under the broad umbrella that I'd call collective intelligence. What does collective intelligence mean? It's important to realize that intelligence is not just something that happens inside individual brains. It also arises with groups of individuals. In fact, I'd define collective intelligence as groups of individuals acting collectively in ways that seem intelligent. By that definition, of course, collective intelligence has been around for a very long time. Families, companies, countries, and armies: those are all examples of groups of people working together in ways that at least sometimes seem intelligent.

 

Read more, very interesting...:

http://edge.org/conversation/collective-intelligence

 

 


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ANA's curator insight, February 18, 2014 6:04 AM

The global brain

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Intelligent People Drink More Alcohol

Intelligent People Drink More Alcohol | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

More intelligent people are more likely to binge drink and get drunk...

Drinking alcohol is evolutionarily novel, so the Hypothesis would predict that more intelligent people drink more alcohol than less intelligent people.
The human consumption of alcohol probably originates from frugivory (consumption of fruits). Fermentation of sugars by yeast naturally present in overripe and decaying fruits produces ethanol, known to intoxicate birds and mammals. However, the amount of ethanol alcohol in such fruits ranges from trace to 5%, roughly comparable to light beer. (And you can't really get drunk on light beer.) It is nothing compared to the amount of alcohol present in regular beer (4-6%), wine (12-15%), and distilled spirits (20-95%).

 

Human consumption of alcohol, however, was unintentional, accidental, and haphazard until about 10,000 years ago. The intentional fermentation of fruits and grain to yield ethanol arose only recently in human history. The production of beer, which relies on a large amount of grain, and that of wine, which similarly requires a large amount of grapes, could not have taken place before the advent of agriculture around 8,000 BC and the consequent agricultural surplus.

 

Archeological evidence dates the production of beer and wine to Mesopotamia at about 6,000 BC. The origin of distilled spirits is far more recent, and is traced to Middle East or China at about 700 AD. The word alcohol - al kohl - is Arabic in origin, like many other words that begin with "al," like algebra, algorithm, alchemy, and Al Gore.

 

Human experience with concentrations of ethanol higher than 5% that is attained by decaying fruits is therefore very recent. More importantly, any unintentional, accidental, and haphazard consumption of alcohol in the ancestral environment, before the advent of agriculture about 10,000 years ago, happened as a result of eating, not drinking, whereas alcohol is almost entirely consumed today by drinking, not eating. (Deep-fried beer is a very recent exception.) The Hypothesis would therefore predict that more intelligent individuals may be more likely to prefer drinking modern alcoholic beverages (beer, wine, and distilled spirits) than less intelligent individuals, because the substance and the method of consumption are both evolutionarily novel.

 

Consistent with the prediction of the Hypothesis, more intelligent children, both in the United Kingdom and the United States, grow up to consume alcohol more frequently and in greater quantities than less intelligent children. Controlling for a large number of demographic variables, such as sex, race, ethnicity, religion, marital status, number of children, education, earnings, depression, satisfaction with life, frequency of socialization with friends, number of recent sex partners, childhood social class, mother's education, and father's education, more intelligent children grow up to drink more alcohol in the UK and the US.

 

The following graph shows the association between childhood intelligence (grouped into five "cognitive classes": "very dull" - IQ < 75; "dull" - 75 < IQ < 90; "normal" - 90 < IQ < 110; "bright" - 110 < IQ < 125; "very bright" - IQ > 125) and the latent factor for the frequency of alcohol consumption. The latter variable is constructed from a large number of indicators for the frequency of alcohol consumption throughout adult life and standardized to have a mean of 0 and a standard deviation of 1.0.

 

The data come from the National Child Development Study (NCDS) in the United Kingdom. There is a clear monotonic association between childhood intelligence (measured before the age of 16) and the frequency of alcohol consumption in their 20s, 30s, and 40s. "Very bright" British children grow up to consume alcohol nearly one full standard deviation more frequently than their "very dull" classmates.

http://www.psychologytoday.com/blog/the-scientific-fundamentalist/201010/why-intelligent-people-drink-more-alcohol ;


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In-Depth Look At The Graphic Design Career [Infographic]

In-Depth Look At The Graphic Design Career [Infographic] | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Thinking about a graphic design career? Have a look at this infographic before you make up your mind. There is more to it than what you might think.

 

No matter where you go on the Internet, you will see something that a graphic designer has put together. You just can’t get around it. There are more graphic designers than ever before, and the competition is fierce. Still there are more and more people who want to try out this highly creative career to see what it has to offer. There is a mystery surrounding it that I think people like. The graphic design career might seem like a laid back choice, but nothing could be farther from the truth. If your creativity is not up to par, each and every day you will find yourself under more pressure and stress than you could ever imagine. On top of that, you can be sure that all your work will be creatively criticized every step of the way.

 

In order to shed some light on the graphic design career, I thought it was about time to look into all of the aspects of it, at least from a career perspective and what it has to offer if you want to make a living from it. To start, there is only one thing you will be dependent on, and that is your creativity. Without it, you will never see your predicted success and your paycheck will be minimal if even that. You have to work for your money and reputation for a long time before you have perfected your skills to the point where they will keep you creative no matter what is thrown on your desk.

 

By looking at an infographic called Graphic Design By Numbers (by Logo Snap), we get to peek into the bigger picture of what it means to take on a graphic design career. The first thing you should notice is that on average a graphic design career will cough up around $43,500 per year in salary. But, that is after you have gained the necessary skills to score a real job in this industry. Many people struggle for years as freelancers in order to mount up the necessary skills and portfolio to even get a shot at a graphic design career in a well paid position. But don’t let that demotivate you one single bit.

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Contenidos para todos los dispositivos

Contenidos para todos los dispositivos | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
¿Qué fue antes, el huevo o la gallina? En la era de la información, es tan importante lo que consumimos como dónde lo consumimos. Solo en Estados Unidos, más del 20 por ciento de los adultos tienen una tablet, el doble que hace exactamente un año. El crecimiento de sus ventas está planteando muchas preguntas, y una de ellas es saber qué contenido se adapta mejor a ese terminal.

 

Un buen ejemplo de quién está luchando por estar en las tablets de todo el mundo es la prensa. Los medios de comunicación, sobre todo teniendo en cuenta la situación de cambio radical en la que se encuentran, están buscando la fórmula de que sus contenidos puedan ser lanzados en toda la gama de dispositivos disponibles. Porque los usuarios ya no consumen solo en una plataforma, sino en muchas, y eso incluye también al Kindle y al iPad.

 

Tamaños y formatos

Las cuestiones que se plantea el periodismo a la hora de informar en nuevos dispositivos son muchas, pero una de las que salta a la vista es el del formato. Si ya hay un texto maquetado para salir en la edición impresa y se ha escrito otro con hipervínculos para la digital… ¿qué pasa con los móviles? ¿Se pueden adaptar los contenidos a los teléfonos y las tablets? ¿Se debe hacer manualmente? Una solución a este problema podría ser el diseño responsivo, que permitiría crear una plataforma única que mostrase el contenido en todos los terminales con el formato adecuado para cada uno de ellos. Es decir, una adaptación automática, que permitiría a los lectores acceder a unas noticias adecuadas para las pantallas en las que están leyendo. Por otro lado, existen plantillas gratuitas para facilitar esta tarea, en caso de tener que realizarse manualmente.

Pero no es solo una cuestión de cómo se ve, sino también de cómo se lee. Porque la forma de leer en una web o un smartphone varía. Los lectores de iPad y medios impresos suelen

usarlos para realizar lecturas más pausadas, mientras que la web y los teléfonos inteligentes son más utilizados en lecturas intensas. Sobre cómo se leen en tablets se han hecho estudios empleando eye tracking.

 


http://blogthinkbig.com/contenidos-todos-los-dispositivos-reto-nueva-informacion/


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Successful Groups in the Online Environment

Successful Groups in the Online Environment | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Using discussion boards can be an effective way to encourage group or team interaction, particularly in online courses.

1. Before you create your prompt, consider any information that will be helpful for students before they dive in. The discussion prompt may require an introduction reminding students of something they discussed or further explaining a complex concept, for example.

 

2. When you create your prompt, keep in mind that you want students to provide varied responses. For example, if you ask students to describe the three theories of X (something in your discipline), all students will respond the same way, and they will be at a low level in Bloom's Taxonomy. One way to assure variation is to use open-ended questions and ask for personal examples. Another way is to require students to review different articles.

 

3. Assure that students cannot respond to your prompt off the top of their heads without doing the corresponding assigned reading or work. You may assure this by requiring references, asking them to support their response with information discussed in class, etc.

 

4. Do not ask for too much information in one thread. Address only one concept or issue per thread, and do not have many parts to your question. It's okay to have a, b, and c parts if they are relatively brief. If so, ask students to label their responses a, b, and c. You and other students will have many threads to read and respond to so help students organize their work. If you find you are asking too much information in one discussion thread, you may need to reconsider the activity and move it to an assignment. You may also decide to break down the content into multiple threads. (TeamUP, Cengage Learning)

 

http://learn.cengage.com/content/enewsletter11-tips

 


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Resto Flash innove avec les titres restaurants numériques sur mobile

Resto Flash innove avec les titres restaurants numériques sur mobile | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Resto Flash est le premier émetteur de titres restaurants numériques sur mobile en France. Créée en avril 2011, la société est en plein déploiement commercial en Ile-de-France.


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11 Biggest Social Media Disasters of 2012

11 Biggest Social Media Disasters of 2012 | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

A look back at the biggest blunders brands made on social media this year.

 

The calendar year wouldn’t be complete without a few social media fails.

 

In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald’s, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub’s and KitchenAid’s Twitter accounts mistakenly send out shocking tweets.

 

If there’s one lesson to take away from this year’s fails, it’s that brands need to be particularly careful when it comes to tying a promotion or post to a big, public event. Several of the businesses on our list were heavily criticized for posts relating to the presidential election and Hurricane Sandy, for example.

 

We’ve dug up 11 of the most memorable social media mistakes from this year. 

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Estrategia de marketing personal en búsqueda de empleo y en las entrevistas de trabajo

Estrategia de marketing personal en búsqueda de empleo y en las entrevistas de trabajo | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Una estrategia de marketing personal te ayudará a encontrar empleo.El marketing personal comprende una serie de estrategias orientadas a cautivar a quien va a realizar la entrevista de trabajo. Se trata de ensalzar las virtudes del ‘producto’ (uno mismo) y obviar en lo posible los defectos. El objetivo final de una campaña de marketing personal es convencer al entrevistador de que eres el mejor candidato posible para el puesto.

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The Branding Source: New logos: MTVA

The Branding Source: New logos: MTVA | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
The Media Support and Asset Management Fund (known in Hungarian as Médiaszolgáltatás-támogató és Vagyonkezelő Alap, abbreviated MTVA) is Hungary's public media organisation, formed last year through the merger of the two television broadcasters MTV and Duna TV, the radio company Magyar Rádió and the news agency MTI. In an effort to bring the organisation together, a new corporate identity was launched on July 27 for the start of the Olympics. It includes new logos for seven radio networks and four TV channels.

 

The new logo system really stands out among its peers for its minimalist simplicity. It relies on a circle as a unifying element with a few lines and circles to represent the different services. MTVA credits the new logos to an in-house team lead by a designer named Vida Zoltán, which took inspiration from the four classical elements.

 

The logos have also been turned into large physical models that appear in idents filmed around the Hungarian countryside. These models also appear in promos for the broadcaster.

The logos for the original TV broadcaster MTV use vertical lines, one red line for the primary channel (M1) and two green for the second channel (M2). The second TV broadcaster, Duna TV, named after the Danube, uses wavy blue lines. The radio networks use horizontal lines in different colours and probably some built in symbolism.

 

Hungarian radio has an interesting practise where its three primary networks are named after famous Hungarians, for example the classical music networks is called Bartók Rádió after Béla Bartók. Previously, they have also been numbered from 1-7, but it seems those numbers have been deprecated with this redesign.


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21 Ways Rich People Think Differently Than Average People

21 Ways Rich People Think Differently Than Average People | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

World’s richest woman Gina Rinehart is enduring a media firestorm over an article in which she takes the “jealous” middle class to task for “drinking, or smoking and socializing” rather than working to earn their own fortune.

What if she has a point?

Steve Siebold, author of “How Rich People Think,” spent nearly three decades interviewing millionaires around the world to find out what separates them from everyone else. It had little to do with money itself, he told Business Insider. It was about their mentality. ”[The middle class] tells people to be happy with what they have,” he said. “And on the whole, most people are steeped in fear when it comes to money.”

Average people think MONEY is the root of all evil. Rich people believe POVERTY is the root of all evil.

 

“The average person has been brainwashed to believe rich people are lucky or dishonest,” Siebold writes. That’s why there’s a certain shame that comes along with “getting rich” in lower-income communities. ”The world class knows that while having money doesn’t guarantee happiness, it does make your life easier and more enjoyable.”

 

Average people think selfishness is a vice. Rich people think selfishness is a virtue.

“The rich go out there and try to make themselves happy. They don’t try to pretend to save the world,” Siebold told Business Insider. The problem is that middle class people see that as a negative––and it’s keeping them poor, he writes. “If you’re not taking care of you, you’re not in a position to help anyone else. You can’t give what you don’t have.”


Via Marty Koenig
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Los 10 mandamientos del marketing móvil : Marketing Directo

Los 10 mandamientos del marketing móvil : Marketing Directo | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

El panorama móvil se transforma a una velocidad de vértigo y arrastra consigo a la industria mediática, las marcas y los consumidores. Un nuevo entorno en el que los anunciantes tienen que aprender rápidamente cuáles son las mejores estrategias para ofrecer experiencias de marca realmente reseñables pero en el que no hay nada estable.....

1. Debes movilizar tu estrategia de marca
El móvil no es un medio, es un estilo de vida que cambia la forma en que vivimos, trabajamos y jugamos. Crear una página web optimizada para móviles ya no es suficiente. Las marcas deben revisar cómo sus estrategias se mantienen relevantes para los consumidores al mismo tiempo que sus patrones de uso y estilos de vida cambian rápidamente e invertir tiempo para averiguar cómo el móvil puede tener un impacto positivo en las 4Ps del marketing.

 

2. Debes pensar más allá del smartphone
Como marca, te interesa tu target, utilice o no un smartphone. Cada plataforma tiene una base de usuarios y las marcas que sólo tengan una estrategia para smartphones estarán perdiendo una porción significativa de su audiencia objetiva. Por eso, deben mantener la mente abierta y seguir una estrategia que se dirija a los consumidores a través de las plataformas.

 

3. Debes apelar a los sentidos
Los móviles son cada día más potentes. Permiten interactuar por la vista, el oído y el tacto, y las marcas deben ser capaces de diseñar estas estrategias multisensoriales para su marketing móvil con el objetivo de mejorar el engagement y el recuerdo de marca.

 

4. Debes crear contenidos de marca móviles
A los usuarios les encantan los fondos de pantalla, los tonos de llamada, los juegos, las apps y todo tipo de cosas, dando a las marcas una oportunidad única para aprovechar este comportamiento natural de consumo y generar engagement permitiendo a los usuarios descargar contenidos móviles de marca. Para empezar, se pueden adaptar contenidos, pero con el tiempo las marcas tienen que ser capaces de crear contenidos móviles con un objetivo, relevantes, ricos, atractivos e interactivos que los usuarios puedan recordar.

 

5. Debes usar formatos publicitarios potentes
No todos los formatos son iguales. Sus resultados varían en función del emplazamiento, el tamaño, la visibilidad o el contexto, entre muchos otros factores. Las marcas tienen que ser capaces de conseguir el mix de medios apropiado con el que conseguir sus objetivos de marca.



http://www.marketingdirecto.com/especiales/marketing-movil/los-10-mandamientos-del-marketing-movil/


Via Jesús Hernández
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Rescooped by Gabriel Catalano from #TRIC para los de LETRAS
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Marketing Digital.Cómo planificar tu contenido web

Marketing Digital.Cómo planificar tu contenido web | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Cómo planificar tu contenido web....

Via Sonia C. Alonso
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Rescooped by Gabriel Catalano from Era Digital - um olhar ciberantropológico
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Reports: Reason for Facebook Popularity Continuously Slipping Down | All Infographics

Reports: Reason for Facebook Popularity Continuously Slipping Down | All Infographics | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Infographics on Why Facebook is Slipping or Losing its Position Down on Social Networking Website of User Engagement with New Registration on Popularity votes...

Via Christino Martin, Adelina Silva
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Rescooped by Gabriel Catalano from Era Digital - um olhar ciberantropológico
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Nativos digitales: Una aproximación a la socialización tecnológica de los jóvenes.

Merino Malillos, L. (2010): Nativos digitales: Una aproximación a la socialización tecnológica de los jóvenes. Tesis doctoral. Universidad del País Vasco


Via ferbor, Labtic.Unipe, Francisco Revuelta, juandoming, Juan Jesús Baño Egea, Ricardo_FM, Angel Pio Gonzalez Soto, Silvan Pan Morel, Manuel Pinto, Adelina Silva
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Noemi Mabel Giorgi's curator insight, December 28, 2012 9:06 AM

Para el que quiera y pueda bajar el material

Rescooped by Gabriel Catalano from DigiFun
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3 rules to good graphic designing

I enjoyed learning the different skills required to create and edit images. I was new to all this at first and I'm glad I took this class as one of my stepping stones into the degree courses. The thing I least enjoyed was getting used to and sticking with Illustrator. That prgram was japanese to me at first. I'm a little more comfortable now, but still need to get used to it. I will be using the information I learned almost all the time in the field I'm going into. As a graphic designer you need to know how to use different programs. This has introduced and guided me how to use programs that I have never used before.


Via Kathleen Kinney
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Eric Schneider's comment, November 27, 2012 10:07 PM
Hi Pam, I agree Adobe's software is very complex but you have to agree that the things it can do are amazing.
Stephanie Rae Halter-Miller's comment, November 27, 2012 10:20 PM
I agree the program looked quite foreign when we first started. It a a lot of fun to learn though! Good luck in your future classes.
Pam Phillips's comment, November 29, 2012 12:30 PM
It is all very amazing, almost over-whelming. Thanks and good luck to you too Stephanie =]