With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of truly iconic logo design?
The Internet tends to throw a fit when big brands change their logos — so much so that some brands decide to drop the new look and revert back to the older version. (Remember Gap?) With a brand’s visual corporate identity at stake, a logo change is no small task.
Stock Logos, the largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers and purpose. With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of a logo? What does it take to create an icon? And can it be done for free?
Another great example is the recent Microsoft logo, which was recently updated for the first time in 25 years. The price tag? According to the Seattle Times, the tech company leveraged its employees’ design skills to develop the new identity for free. The cost could’ve easily scaled up to half a million had they decided to employ a design firm. Can we expect more brands to take this route as they seek ways to cut cost and be more efficient?
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