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The Histories Of 11 Super Famous Logos, From Apple To Levi’s

The Histories Of 11 Super Famous Logos, From Apple To Levi’s | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

LOGO LIFE, A NEW BOOK BY RON VAN DER VLUGT, COMPILES THE STORIES BEHIND 100 NOTABLE LOGOS. HERE’S A TASTE.

 

Try as you might, it’s impossible to avoid the influence of advertising in the modern world. Starting as early as age three, kids can recognize and match logos to their respective brands, whether the Disney Channel or Camel. Since we’re surrounded by them every day, brand marks form an indelible part of our collective visual memory. And while they may seem like immutable features of the cultural landscape, they actually evolve with changing times, as companies pour millions of dollars into rebranding efforts in the hopes of appealing to current tastes. Logo Life (BIS Publishers), a new book by Ron van der Vlugt, compiles the stories behind 100 famous logos, from Apple and Adidas to Nike and Volkswagen, providing graphic histories of some of the world’s most influential companies.

 

Here's a slideshow showing 11 logo's history.

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Cocoa Centre's curator insight, July 31, 2013 4:05 PM

Interesting read, surely...

Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
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La Realidad Aumentada aplicada a Marketing Online en #webcongress

La Realidad Aumentada aplicada a Marketing Online en #webcongress | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Pablo Ayala, fundador y CEO de Innovae Vision -empresa dedicada al desarrollo de tecnologías que mejoran la experiencia del usuario en procesos de (La Realidad Aumentada aplicada a Marketing Online en #webcongress http://t.co/c1L2KpxL...
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Los últimos cambios de #Facebook en una infografía en español

Los últimos cambios de #Facebook en una infografía en español | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Desde papaya10.com nos envían esta fantástica infografía que puede ayudarnos a entender mejor los cambios que ha realizado últimamente Facebook


Via Miguel Gajete, Gladys Pintado
Gabriel Catalano's insight:

Que no para de generar cambios. Algunos para bien, otros desde el punto de vista del SM INMHO la hace una plataforma poco "estable", a diferencia de Twitter o LinkedIn, diferentes ya lo sé, pero en franco crecimiento.

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Miguel Gajete's curator insight, April 5, 2013 7:58 AM

Es muy importante que revisemos que se hace visible con los últimos cambios de Facebook, entre otras cosas, ahora saldrá nuestros gustos literarios, la música, cine, etc...

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Content Delivery Networks Get Personal

Content Delivery Networks Get Personal | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Because content delivery networks (CDNs) are at the heart of next-generation IP video infrastructure, they are the logical place to add personalization. With the right approach, service providers can take advantage of the CDN replication model while delivering personalized content. At the same time, they can ensure the network scales to achieve quality expectations.

 

There are many good reasons to personalize content, including :

- Targeted ads

- Emergency alerts

- Blackouts

- Quality adjustments

 

To take control of the delivery mechanism, service providers must build a server-side version of the client-based adaptive streaming concept. Introducing two new components will bring more intelligence and processing power into the CDN to improve overall HTTP behavior and performance:

A session manager retrieves the contextual information needed to customize the content and tell the cache in the CDN which changes to apply to the content.A video processor in the cache generates the new content to be sent to end users based on the original content and the information delivered by the session manager.

 


Via Nicolas Weil
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Los diez trabajos que tendrán más demanda en el futuro

Los diez trabajos que tendrán más demanda en el futuro | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
No es que tenga truco el título, pero si conviene matizarlo. En el futuro, cuando veáis las profesiones que se indican veréis que el futuro es YA, o sea, ahora mismo.

Via Sonia C. Alonso
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Will Visa And MasterCard Capitalize On Mobile Wallet Technology?

Will Visa And MasterCard Capitalize On Mobile Wallet Technology? | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Mobile phones have come a long way from the (9 inches long, 5 inches deep and 1.75 inches wide) initial prototype first developed by Motorola. The modern day smartphone has had a big impact on... (Will Visa And...

Via Miguel Rodriguez
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Connecting | Documental sobre el futuro del diseño en la interacción online

Connecting | Documental sobre el futuro del diseño en la interacción online | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Connecting es un, breve pero intenso, documental grabado por Bassett & Partners que, en poco más de 18 minutos, recopila las opiniones de expertos en el mundo de internet, sobre por qué es imprescindible diseñar interfaces naturales que promuevan adecuadamente la interacción entre los usuarios.


Via L. García Aretio
Gabriel Catalano's insight:

Muy piola!

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Simulador para tectónica de placas

Simulador para tectónica de placas | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Explore how plates move on the surface of the earth. Change temperature, composition, and thickness of plates. Discover how to create new mountains, volcanoes, or oceans!

Via Ramon Aragon, Bloggejar, Jaume Samarra, José Moraga Campos, José Manuel Lara, Belén Cotón Méndez
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Raúl Luna's curator insight, January 11, 2013 2:36 AM

Aplicación java que puede descargarse, empotrarse en un blog o sitio web o ejecutarse on line

Rescooped by Gabriel Catalano from Content Curation Tools For Brands
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Why and how to curate videos on YouTube


Via Robin Good, Therese Torris
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Edgar Danmer's comment, December 22, 2012 11:44 PM
Wonderfully curated! Cheers Robin.
Therese Torris's curator insight, December 26, 2012 1:33 AM

By Michael Stevens from Vsauce: Not everybody can handle a camera and make a video but everybody can connect the dots and mash up one

sanhdyuhjue's curator insight, January 4, 2013 5:18 PM
<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
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10 tips on writing from David Ogilvy | Masters of Design and Innovation | Masters of Design and Innovation

10 tips on writing from David Ogilvy | Masters of Design and Innovation | Masters of Design and Innovation | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

"On September 7th, 1982, David Ogilvy sent the following internal memo to all agency employees, titled “How to Write”:

 

The better you write, the higher you go in Ogilvy & Mather.
People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well.

Here are 10 hints:

 

1. Read the Roman-Raphaelson book on writing. Read it three times.

 

2. Write the way you talk. Naturally.

 

3. Use short words, short sentences and short paragraphs.

 

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

 

5. Never write more than two pages on any subject.

 

6. Check your quotations.

 

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

 

8. If it is something important, get a colleague to improve it.

 

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

 

10. If you want ACTION, don’t write. Go and tell the guy what you want.

David"

 


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Using Technology to Reach Unreachable Students

Using Technology to Reach Unreachable Students | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
The iPad made a transformation in John's learning demeanor. Where once his attitude blared, "I dare you to teach me!" now it screams, " Teach me more!

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Want to be more innovative? Don't watch the news. - Forbes

Want to be more innovative? Don't watch the news. - Forbes | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Some of the most creative people I know decided long ago not to watch TV news. I used to find their decision curious. This past week, I decided it was brilliant.

Via MyCreativeTeam
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MyCreativeTeam's curator insight, December 19, 2012 6:49 AM

I stopped watching TV news years ago. 

Rescooped by Gabriel Catalano from LOS 40 SON NUESTROS
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Historia: 11 Fotografías que cambiaron el mundo

Historia: 11 Fotografías que cambiaron el mundo | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
La siguiente galería muestra fotografías que han cambiado el mundo y la manera como vemos las cosas, fotografías historicas que han marcado las vidas de muchos y dado la vuelta…...

Via Angeles, Filmosofia, Sonia C. Alonso
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Rescooped by Gabriel Catalano from La brecha de la complejidad
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The UDL Wheel for Guideline Exploration

The UDL Wheel for Guideline Exploration | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

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enrique rubio royo's curator insight, December 16, 2012 3:27 PM

 Síntesis visual, y móvil, de la Universidad de Towson (http://udlwheel.mdonlinegrants.org/),  del 'framework' UDL ('Universal Design Learning', www.udlcxenter.org), en la que se recogen el conjunto de principios y 'guidelines', para la mejora del diseño curricular universal, accesible (tanto física como cognitivamente) para todo estudiante.

 

UDL se basa en la neurociencia, de tal modo que sus tres principios fundamentales se correlacionan con tres regiones o áreas cerebrales (Redes de Reconocimiento, Estratégicas y Afectivas), que evidencian la diversidad y originalidad del aprendizaje de cada persona (con sus habilidades, necesidades e intereses), el cuál para que sea óptimo requiere el funcionamiento simultáneo de dichas tres áreas cerebrales

 

 

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A Google+ Overview: Breaking Through Misconceptions | Social Media Today

A Google+ Overview: Breaking Through Misconceptions | Social Media Today | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience.

Via ABroaderView
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JudyHalle's comment, September 7, 2013 1:24 AM
nice one
nativemedia's comment, September 24, 2013 9:15 PM
that's wonderful
Amanda Groover's curator insight, November 23, 2013 7:05 PM

Your brand needs to be on Google +, whether your customers are there or not!  Google loves Google!  Therefore, Google loves businesses that use Google +.   Check out this infograph!

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El #Liderazgo en las organizaciones conectadas #RRHH

El #Liderazgo en las organizaciones conectadas #RRHH | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

“Solo se puede cambiar la cultura de la organización desde la cúpula directiva. Si no hay una clara voluntad de cambio de nuestros directivos, desde este departamento no podemos hacer nada”

 

¿Te suena? Es el discurso que se oye en la mayor parte de las grandes organizaciones, discurso que aunque cargado de razón, respira cierta actitud de frustración y desanimo.


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Einstein Against the WorldScoop.it

Einstein Against the WorldScoop.it | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
..This is one of my favorite quotes of all time. It resonates with me on such a fundamental level that it has become a foundational element of my life -- finding the correct alignment between what I do and who I am...Before I had my big “ah ha!
Gabriel Catalano's insight:

This is one of my favorite quotes of all time. It resonates with me on such a fundamental level that it has become a foundational element of my life — finding the correct alignment between what I doand who I am.

Before I had my big “ah ha!” moment, I constantly struggled at work with things I “was supposed to be good at” or “should be able to do,” simply because of societal expectations or what was considered the “normal” path up the corporate ladder. It didn’t seem to matter to my previous employers that I added significant value through things at which I was innately good, and was very rarely empowered to focus on those things. Instead, I was constantly in trouble because I couldn’t get the changes to a 50 page contract quite right or because I’d missed an email in my queue of 600.

 

Being consistently reprimanded because I wasn’t good at the things “I should be able to do” made me question my own capacity to do great work and severely impacted my self-confidence about advancing into the career I ultimately wanted to build. Was I good enough to pursue the path I wanted to pursue? I started to doubt it. I knew I would excel in a creative role, but I kept hearing “if you can’t do this, you could never do that.” I lost my motivation to chase after my own personal dreams because I was compelled to work on things that didn’t align with my natural skill set, and after what seemed like endless trial-and-error (mostly error), I didn’t think I’d ever be able to improve.

 

To be clear, I’m not blaming anyone but myself for this predicament. I didn’t really know what I was good at professionally, how to develop and apply the natural skills I had, or how I intended to pursue my “great career,” I just knew I wanted one. I did a bunch of random stuff and learned many random skills, but never really discovered an occupation that made me tick and captured my mind. It took time (years, actually) to realize that my path to success had been in front of me all along — all I needed to do was “follow my feet,” or walk down the path I always returned to, regardless of what my role actually was at the time.

My “ah ha!” moment came when I decided to follow this path instead of forcibly walking down another one because it was what I was “supposed to do;” consequences be damned.

Suddenly things were different for me. I was inspired every day. I looked forward to my working hours and the things I delivered brought me actual joy. I pushed myself to make up the time I’d lost floundering around in middle-nowhere and worked on as many relevant projects as I possibly could without collapsing. I found that because I was working on things I loved and were inspiring to me in my free time, I could deliver far more than I ever expected and actually found ways to incorporate my new experience into my “day job” and add value with them as well, which lead to more and more of what I loved doing being incorporated into my day job. I realized that who I am, what I was good at, and what the world/my employer needed from me were 100% aligned with each other. To me, the overlap of these three things is success.

In many ways, I consider the quote above to be Einstein against the world.

 

Even though work-life alignment has been proven to create happier, more fulfilled and loyal people, the common practice we continue to follow is a classic corporate path, the traditional “pay your dues” mentality. Do stuff you may or may not be good at to get the privilege of perhaps one day calling the shots on your own career. Rinse and repeat for the next set of kids out of college or vocational school. I draw issue with this approach. I believe there are ways to accelerate your professional growth in a meaningful way and buck the traditional path. I absolutely believe in paying dues, but I believe in paying the right dues.

I also believe everyone has something unique at which they can be amazing, given the right tools and motivations to get there. Einstein was a subpar student, but when exposed to a way of learning that suited him, he blossomed into one of the most brilliant minds to exist. Einstein is correct that any fish being judged by how well they climb will feel stupid; we must begin judging fish by how well they can swim and aligning natural talents with work.

If you don’t feel fulfilled and aligned in your work, or you feel like you are being judged for the things you simply doinstead of the things you do best, I challenge you: throw it off! Buck the old system and give a new way a try. I’ve found that websites like Idealist.org and Craigslist are invaluable for finding experience in the industries in which I want to work without needing to commit full-time; giving the flexibility necessary to experiment, fail fast, and apply new knowledge quickly.

To help, I’d like to share with you my own personal “am I on the right track?” thought exercise. It’s helped me identify some really interesting insights about myself and what I truly want to be doing professionally.

A quick exercise:

Introspection:

 

When you were a child, what things did you excel at? Were you good at math? Art? Do you still work in those major areas today?What do you do in your free time?What is the defining characteristic of your life? If you could choose 1 word to encompass the greatest pieces of your life, what would it be? (Example: my word is communication)How do you define success?What would you spend 40 hours a week doing for free for the next 5 years?

Extrospection:

At your current job, what is your favorite responsibility? Why is it your favorite?Do you find fulfillment in your current role? If not, what could push that needle for you?Do you feel empowered to pursue new areas of interest or focus in your current role?Do  you feel in control of your working environment? Do you feel like you are moving toward an end goal?Do you actually care about what your company is doing in the world? Does it fall in line with your own values?
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Empoderamiento de la mujer. - Mujeres Construyendo

Empoderamiento de la mujer. - Mujeres Construyendo | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Ahora sí van a pensar que el 2013 me emocionó y empecé a escribir sobre  feminismo.  No es así, lo que pasa es que ese tema me tiene piense y piense y decidí escribir un poco de cómo la imagen de la mujer y lo que proyecta, puede influenciar en el poder que puede tener profesionalmente.

Recientemente un cliente me dijo que su empresa está apoyando a las mujeres que trabajan y están armando un proyecto para apoyarlas y que no dejen el trabajo por temas familiares.  En eso leí un artículo sobre un libro que se llama  “Politcial skill at work”de Ferris Gerald R. entre otros autores. En una parte del libro, mencionan que en la mayoría de las ocasiones las mujeres tenemos menos habilidades políticas para hacer buenas relaciones y pretendemos que la gente nos valore por nuestra capacidad y experiencia por lo que nos cuesta más trabajo ser políticas en lo profesional

Via Ricard Lloria, Sonia C. Alonso
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Cómo tener varias cuentas de Skype en un solo ordenador

Cómo tener varias cuentas de Skype en un solo ordenador | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

Skype se ha convertido en el servicio de mensajería y videoconferencia más popular del mundo, uniendo familiares y amigos de forma rápida e intuitiva. Sin embargo, uno de los puntos negativos es la incapacidad de tener varias cuentas simultaneas en el mismo ordenador, por lo que si tenemos una que utilizamos de forma laboral y otra familiar, debemos elegir bien cual utilizar...


Via evangelina chavez
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evangelina chavez's curator insight, January 10, 2013 10:48 AM

Por eso existe una solución llamada Skype Launcher, un programa renovado que mantiene su interfaz original y cuenta con respaldo para Windows XP, Vista y 7 tanto en sus versiones de 32 como de 64 bits. También cuenta con compatibilidad para versiones viejas de Skype, llegando a la 6 y anteriores...

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Diez tendencias que marcarán el mundo freelance en 2013

Diez tendencias que marcarán el mundo freelance en 2013 | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

La crisis económica pero también la mayor iniciativa de los españoles que se decantan por montar su propio negocio, pueden provocar en este 2013 un auge del fenómeno freelance. El recorte de plantillas está llevando a muchas empresas a externalizar cada vez más, buena parte de sus servicios y es aquí donde el freelance tiene mucho terreno que recorrer. ¿Cómo se presenta entonces este 2013 que acaba de empezar? Aunque en lo sustancial no va a haber grandes cambios con respecto a 2012, si hacemos caso a las predicciones que nos hacen desde Freelancer tenemos que:

 

Vía @nataliapiernas


Via MyKLogica
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Para todos los que somos freelossss! 

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Un sueño de Navidad de empresa …

Un sueño de Navidad de empresa … | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

La diferencia entre un negocio y una empresa, es que el primero ha olvidado sus inicios y su función social. Ha perdido el recuerdo de lo que le llevó a ser y se piensa que es por sí (en esto da igual el tamaño, en lo que sí importa es en que en grandes empresas los impactos de decisiones tomadas de tal forma, suelen afectar en negativo al conjunto de la sociedad).


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Diversity in Advertising - the film

'Diversity in Advertising' asks the men and women behind some of the best adverts in the world why there's a dearth of black and ethnic minorities working in the…...

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YouTube's 20 Most-Watched Ads of 2012 • Highsnobiety

YouTube's 20 Most-Watched Ads of 2012 • Highsnobiety | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

1. Nike Football: My Time is Now
2. Pepsi Max & Kyrie Irving Present: “Uncle Drew”
3. The Bark Side: 2012 Volkswagen Game Day Commercial Teaser
4. The Next Big Thing is Already Here – Samsung Galaxy S III
5. Official 2012 Honda CR-V Game Day Commercial – “Matthews…”
6. The Dog Strikes Back: 2012 Volkswagen Game Day Commercial Teaser
7. GoPro HERO3: Black Edition – Smaller, Lighter and 2X More…
8. Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commerical
9. Nike Football: Mercurial Vapor VII: Christiano Ronaldo vs Rafa…
10. Audi 2012 Game Day Commercial – Vampire Party
11. Chevrolet Super Bowl XLVI Ads – Chevy Silverado “2012″
12. Pocket Like It’s Hot – Snoop, DeStorm, & Andy Milonakis
13. Old Spice | Blown Mind
14. Old Spice | Bounce
15. Sauza Tequila – Make it with a Fireman
16. Toyota Camry 2012 Big Game :60 Commercial – It’s Reinvented
17. Hot Wheels World Record: Corkscrew Jump
18. FIAT 500 Abarth Commercial – Charlie Sheen “House Arrest”
19. Old Spice | Bed
20. Old Spice | Vending Machine


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PKM: the basic unit of social business | Harold Jarche

PKM: the basic unit of social business | Harold Jarche | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Marta Torán's insight:

Para Harold Jarche el trabajo del siglo 21 debe contar más que con "los equipos" con la Gestión del Conocimiento Personal dentro y fuera de las organizaciones.


Via Marta Torán
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Marta Torán's curator insight, December 19, 2012 2:03 PM

Para Harold Jarche el trabajo del siglo 21 debe contar más que con "los equipos" con la Gestión del Conocimiento Personal dentro y fuera de las organizaciones.

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Videoconferencing Tools Compared: Seven Low-Cost Solutions

Videoconferencing Tools Compared: Seven Low-Cost Solutions | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it

 

 


Via Robin Good
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Jim Lerman's curator insight, December 20, 2012 11:08 PM

When it comes to tools, Robin Good is one of the best sources of information.

LLatipi's curator insight, December 21, 2012 1:55 AM

Great tools for real-time online communication.

Kathie Nelson's curator insight, February 27, 2013 8:34 AM

The world of online meetings is changing. Get the latest review of the top 7 tools here. Thanks, @Barbara Saunders

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50 Shades of SEO: White Hat Link Building

50 Shades of SEO: White Hat Link Building | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
Often, the get-rich-quick type of schemes only leads to a complicated mess of seemingly good intentions. This stems from the idea: If there is an easier, faster way to get on top, why not take advantage of it?
Via Level343
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Level343's curator insight, December 16, 2012 2:15 PM

Google’s Panda and Penguin algorithm updates provide the perfect example. They were created to crack down on the plethora of businesses using shortcuts – unethical search engine optimization techniques known as Black Hat SEO.

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Why Content Marketing is the New Branding | Copyblogger

Why Content Marketing is the New Branding | Copyblogger | Gabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

 

When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.


A brand is a promise. It’s an expectation of an experience.


The company and tag line and logo and brand colors only exist to call that experience to mind.


Brands can meet that expectation, exceed that expectation … or in the worst cases, fall short of that expectation...


Via siobhan-o-flynn
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