Excerpted from article:
"Big businesses are savvy now and they’re throwing more money into production. If you want to be competitive, you’ve got to have some skills.
In order to create videos that are going to be worth your audience’s time, you (or a team) are going to need to have a solid handle on at least these 5 areas:
Without a basic understanding of how to tell a story, there is no way you’re going to make a video that’s worth watching.
Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on it’s own.
Good storytelling is the foundational element that separates the competent videos from everything else.
One thing I can say with the utmost sincerity is good video is more about what’s taken out than what’s left in.
Editing is the most frustrating, most time consuming, most rewarding experience.
It happens in two phases:
The Rule of Thirds is the basic building block for video composition and is an even older component in that visual language we were talking about earlier.
If your video involves complex movement and editing, you need to storyboard to organize your thoughts.
But in my experience, I’ve found that the best networking for showing off your videos happens in person.
5) A Basic Understanding of SEO
Basic SEO deals with the findability of your content, but I put this component last because assumptions are too often made that if your video is findable, then it’s going to convert.
This couldn’t be any further than the truth. If your video is good, it’s going to convert. If it’s findable, that’s just icing on the cake.
So what do we do to make it more findable?
- Keyword Research
- Title Tag Optimization
- Description Optimization
- Video Transcript..."
Each area is analyzed with more information and resources. Read full article here:
Via Giuseppe Mauriello