There is a lot to take in visually in this post, so I’ll keep things short and sweet. The new Brighton Dome logo sets the tone for both its identity and that of the Festival’s.
These two entities have been given a new, cohesive identity by London-based johnsonbanks.
The previous Festival logos have all been typographic and leaning towards the weirdo. Nothing wrong with that, just, well, not all have been necessarily pleasant. Taking a cue from the big “D”, the Festival employs a big “F” whose big bold slab serifs can be bitten into with different motifs like steps, triangles, and the “D“‘s own scalloping. The results vary in efficacy and pleasantness. The simpler, the better. Within the “F” we have another vintage font, Lubalin Graph, set sideways. I’m not completely a fan but I guess it works, mostly by complementing the “F” in the same way that Mrs Eaves complements the “D”.