"2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.
The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to".
Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.
It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
We live in an era of accelerating change. Technology is changing and innovating faster than most of us can keep up. And at the same time, it's easy to get so caught up in shiny visions of the future, and not notice the astounding things that are happening in science and technology today. So the next time people ask you where the future went, tell them it's already here.
Here are nine underrated or overlooked technologies that could transform the world before you know it. Check these out...
During a MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter.
The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.
It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid. Read on to learn the worst way to talk about pricing, the structure that strangles your copy, and four other copywriting mistakes that can damage your conversion rate.
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.
Lesson #1 - Don't Ignore SEO Recommendations
Lesson #2 - Solve CMS Issues
Lesson #3 - Do Your Keyword Research (and Better Understand Your Users)
Lesson #4 - Have a Strong Content Strategy
Lesson #5 - Integrate Social Media With SEO
Lesson #6 - Develop a Consistent Link Acquisition Strategy
Lesson #7 - Create a Solid Analytics Platform that Allows Understanding of User Behavior
Lesson #8 - Always be Testing
Lesson #9 - Integrate Paid & Organic Search
Lesson #10 - Develop a Strong Training and Communication Structure
"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.
As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.
Here are three things you must understand to make it work for you today and to be ready for what lies ahead".
The Gartner Hype Cycle graphic has been used since 1995 to highlight the common pattern of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation. The Hype Cycle Special Report is released annually to track 'emerging' technologies along this cycle and provide guidance on when organizations should adopt them for maximum impact and value. 3D Printing has been steadily climbing to the peak of 'Inflated Expectations' over the past few years and now sits on top, poised for the drop into the 'Trough of Disillusionment, or is it.