Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist | Universaliss | Scoop.it
IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country.

 

Eric Jonrosh (and the jig will be up when he shows up on TV and looks a lot like Will Ferrell, who produces the series along with longtime collaborator Adam McKay) is the megalomaniacal author of the book, and his persona has become the avatar of IFC's marketing for the show. "They created a character—well, we don't even like to call him a character," head of marketing Blake Callaway tells AdFreak. "We like to pretend he's real. We've written the fake book reviews. He's committed to literacy, because if you can't read, you can't read Jonrosh."....


Via k3hamilton