As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.
With smartphone penetration now at 50 percent in the U.S., the world of apps is seeing a knock-on effect in their popularity: according to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the average...
"If it can be done on the Web, build it for the Web; if it can’t, build an app." Alex Schleifer, GM of the Media Lab at SAY Media Thanks to Apple's iOS and Google's open source Android OS, smartphone and tablet apps have enjoyed a period of...
The two keynotes at the Google I/O developers' conference presented two divergent approaches to Google's future products - and users inevitably must choose between them. Wednesday's keynote emphasized native Android apps downloaded from Google Play.
Browser or app: Which is a better way to reach readers on mobile platforms like iOS and Android? Publishers and developers haven't been shy about offering their opinions, but what about the people who actually use the devices?
Some are sticking with apps, but many publishers are choosing HTML5-based solutions; students at MIT have solutions for news; and Penguin and Macmillan tell the DOJ they weren't involved in price fixing.
If your mobile site still mostly consists of static pages, maybe it's time for an upgrade. According to new data from Usablenet, adding just a few interactive elements could increase your users' or readers' engagement with your site significantly.
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