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Martin (Marty) Smith's curator insight,
April 21, 9:42 AM
Email The Register Of Ecommerce
Email As Mobile Life Curator * Create responsive email (email must look great on all devices). * Use PERSONAS and SEGMENTS together. * Tell STORIES over TIME. * Curate User Generated Content INTO your email marketing. * Count and trend unopens as a NO. * Create & Trend new KPIs such as $ / sent, $ / opens. * Keep emails OFF your website (dupe content and hurt heuristics).
This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.
Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. Delete the scoop?
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Susan Daniels's comment,
May 22, 2:36 AM
I need to get busy and start creating infographics. They are all over social media. The only piece I don't like about them is they are usually so loooooonnnngggg. :) Warmly, Susan
Monica S Mcfeeters's curator insight,
May 24, 12:07 PM
I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.
Susan Daniels's comment,
May 25, 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
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Filipe MS Bento's curator insight,
April 18, 10:30 AM
Excelent infografic (as graphic as you can get!): Delete the scoop?
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