If your company had a personality, what would it be; fun, serious, outgoing, stoic, playful, or professional or would your company scream boring? Whether you realize it or not, every company has a “personality”, you may recognize it by its more commonly used term, a company culture. A company’s culture is a mix of its brand, its vision, its mission, its goals its people, its policies and its procedures. It is the presence that your company sends out into the world, hoping that people will find it appealing, intriguing, and want to strike up a great relationship. The development of a company culture starts the moment you begin putting the pieces together for the business plan. If you aren’t cognizant of what you are building and shaping from the very start, you may see your company grow into something that does not represent the image you wish to project to the world.
So how does a company cultivate a great company culture? It starts with a strong framework. It creates a vision and mission that places the business on a specified track. A vision statement defines the optimal desired future state - the mental picture - of what an organization wants to achieve over time. it also provides guidance and inspiration as to what an organization is focused on achieving in five, ten, or more years;
The mission statement defines the present state or purpose of an organization and answers three questions about why an organization exists -what it does; who it does it for; and how it does what it does. The mission statement is also for a shorter time period than the vision statement and should be something that all the employees are able to recite at any time.
Next a company shapes the behavior of its people and provides the context of how the company operates through its goals, core values and action plans. From all of these statements, policy and procedures are developed to keep the company on the correct track. To keep the momentum going, Human Resources must share the vision, mission and goals with interviewees. Once shared, they should ask the interviewees to articulate how they see themselves in the context of the company’s vision, mission and goals. From their answers, it should be obvious whether or not they “get” what the company is all about.
Among a host of other conditions like establishing work-life balances, making the customer and customer service a top priority and taking the time to have fun at work; a company must also strive for continuous improvement in order to stay the course and grow. While it seems like a “no-brainer” that companies would strive to improve their products, services, and processes. How they strive for continuous improvement is just as important as what they strive for. However, they decide to strive, one thing is very clear, creating the type of personality a business has starts at the beginning and blossoms as it continues to invent itself. What does your company’s personality say?