HR Analytics and Big Data @ Work
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HR Analytics and Big Data @ Work
Articles, research and reports on HR Analytics, Big Data and related topics
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Scooped by Tony Brugman (Bright & Company)
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How Location Analytics Will Transform Retail

How Location Analytics Will Transform Retail | HR Analytics and Big Data @ Work | Scoop.it
In order to survive, firms must embrace customer intimacy — online and off.
Tony Brugman (Bright & Company)'s insight:

The future of Location-based Analytics in Retail is already here... Some nice background stories in this HBR blog with whopping numbers:

 

"Location analytics firm RetailNext currently tracks more than 500 million shoppers per year..."


"Euclid Analytics collects six billion customer measurements each day across thousands of locations..."

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15 Statistics That Should Change The Business World – But Haven't

15 Statistics That Should Change The Business World – But Haven't | HR Analytics and Big Data @ Work | Scoop.it
It still surprises me, even in this day and age, how many people still need convincing that improving the Customer Experience will generate revenue and save costs. As I read this great blog the other
Tony Brugman (Bright & Company)'s insight:

Some nice statistics (from the neighboring field of Marketing and Sales) on Customer Experience and Customer Retention.

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