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Getting some step by step info is great and makes it easier to implement plus...there is always something more or new to know about
A great compilation of links and insights for boosting online sales
Un bon reccueil de techniques et stratégies à connaitre pour augmenter ses ventes. Certaines sont à creuser, voire implémenter dans votre entreprise.
Are you using a sales funnel yet? If not, maybe you should think about what you are doing in your marketing...
Most small business owners would have a certain level of awareness of the sales funnel as portrayed in the image above, but may not be aware that for the last 100 years or more, most marketing activities of small business owners have been directed at moving potential customers further down the funnel, to the point where they eventually take action and purchase something.
Most current marketing by small businesses still tends to be designed with this particular sales funnel in mind, but like everything else, what was relevant 100 years ago, may be less relevant in today's vastly different consumer environment.
This excellent article, suggests that this widely accepted model is now flawed and it provides a new sales funnel model that all business owners should seriously consider, before they commit resources to future marketing endeavours.
Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!
How can you add on to your sales?
Business video is the future not only for 'cross-selling' but online & offline advertising, optimization, CTR's, content and sales conversion.
Good advice to small businesses - the danger is we become to busy to stay aware of opportunities!