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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | How to Market Your Small Business | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, Brian Yanish - MarketingHits.com
Randi Thompson's insight:

This is great information!  Check it out.

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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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7 Tips To Avoid High Bounce Rates On Landing Pages

7 Tips To Avoid High Bounce Rates On Landing Pages | How to Market Your Small Business | Scoop.it

Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they’re seeing on landing pages.

Below, I provide seven examples of how to tighten that connection. In today’s fickle world, average online experiences just aren’t good enough.

Before getting started, pages should be in peak form. In general, you want pages to be clear and easily absorb-able so testing and changes are not done in vain. Consider the following about your pages:

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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | How to Market Your Small Business | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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How to Craft Phenomenal SEO Landing Pages That Rank & Convert

How to Craft Phenomenal SEO Landing Pages That Rank & Convert | How to Market Your Small Business | Scoop.it

When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search. SEOlanding pages, on the other hand, don't get as much press, which is odd considering they’re twice as hard to master.

 

You see, unlike PPC landing pages where the lone objective is to convert, SEO landing pages must serve two masters:

Persuade users to take a desired action (i.e., convert).Rank well and drive organic traffic.

Randi Thompson's insight:

How can you get people to purchase who come to your website, blog or where ever place you have set up to share what you have to offer for sale on?

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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | How to Market Your Small Business | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho