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How to market your business with social media, PR and more!
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Why Facebook Users Are Valuable to Marketers [INFOGRAPHIC]

Why Facebook Users Are Valuable to Marketers [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it
As the social network where users spend the most time each month, Facebook is incredibly valuable to marketers.

Via Steven Hughes
Randi Thompson's insight:

This makes sense.  What do you think?  

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Twitter rolls out threaded conversations

Twitter rolls out threaded conversations | How to Market Your Small Business | Scoop.it
Twitter announced on Wednesday a series of new updates for the iPhone and Android apps and Twitter.com.
Tweets belonging to the same conversation are now connec

Via Cendrine Marrouat - www.socialmediaslant.com
Randi Thompson's insight:

Here we go!  Now Twitter has added threaded conversations. What do you think of that!

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 29, 2013 9:09 PM
This is a mini-roundup. I have also included a quick note on Facebook, Yahoo, and YouTube.
Rescooped by Randi Thompson from Social Media and its influence
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Facebook Launches Multiple Topic-Based Feeds Including Photos, Bigger Images...

Facebook Launches Multiple Topic-Based Feeds Including Photos, Bigger Images... | How to Market Your Small Business | Scoop.it
Today at Facebook HQ, Mark Zuckerberg just unveiled a new look for news feed that uses a "mobile-inspired" consistent design across devices, lets you drill into specific content type feeds, and offers larger images.

Via Gust MEES
Randi Thompson's insight:

Check out the NEW Facebook changes!

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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | How to Market Your Small Business | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | How to Market Your Small Business | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler, Heiko Idensen, Gerrit Bes
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Rescooped by Randi Thompson from Mastering Facebook, Google+, Twitter
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"How to Create the 'Perfect' Social Media Post [Infographic]"

"How to Create the 'Perfect' Social Media Post [Infographic]" | How to Market Your Small Business | Scoop.it

Do you want to create the ‘perfect’ post on social media? The one that will be the most shared, retweeted, liked, and commented on?

Sorry to burst your bubble, but there really isn’t such ultimate ‘perfection’ in social media marketing. Every brand has a different consumer, and every social site has particular nuances for connecting.

Whether you are using Facebook, Twitter, Pinterest, Google+ or LinkedIn, there are, however, best practises for the sites.


Via The Ayantek Team, massimo facchinetti
Randi Thompson's insight:

Check this interesting article out for tips on what to post, how to post and so much more

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The Ayantek Team's curator insight, September 30, 2013 7:17 AM

This is a great article that gives you insights to what you should be posting many of the popular social media platforms. 

Rescooped by Randi Thompson from Social Media and its influence
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‘Spring Clean’ your Facebook account in 3 steps

‘Spring Clean’ your Facebook account in 3 steps | How to Market Your Small Business | Scoop.it

You’ve probably been using for Facebook for years.

Thus your profile has all kinds of likes and apps you probably don’t remember adding.

 

That’s why spring is the perfect time to look at your page and try to make it new again.

 

Here are 3 easy steps that will improve your privacy and your Facebook experience.


Via Gust MEES
Randi Thompson's insight:

It's time to do some spring cleaning with your Facebook account....

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Gust MEES's curator insight, April 15, 2013 8:50 AM

 

Check it out, a MUST!!!

 

Check also:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Privacy

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Privacy

 

 

Dawn Matheson's curator insight, April 16, 2013 7:57 AM

In the mood for a little spring cleaning? Don't forget your social media house cleaning! ~ Terry

DMT Software's curator insight, April 16, 2013 11:33 AM

Not bad advice for any season.

Rescooped by Randi Thompson from Social Media and its influence
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[Infographic] Top Scams on Facebook

[Infographic] Top Scams on Facebook | How to Market Your Small Business | Scoop.it

Via Gust MEES
Randi Thompson's insight:

Top Facebook scams to be aware of

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Gust MEES's curator insight, March 2, 2013 12:45 PM

Check also for more Security Infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

Gust MEES's curator insight, March 2, 2013 12:46 PM

Check also for more Security Infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

Rescooped by Randi Thompson from visualizing social media
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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | How to Market Your Small Business | Scoop.it

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.

Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...


Via Lauren Moss
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | How to Market Your Small Business | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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