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How to market your business with social media, PR and more!
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The Art of Powerful Testimonials: Tips to Help Grow Your Business

The Art of Powerful Testimonials: Tips to Help Grow Your Business | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

When was the last time you took the time to get feedback from your customers and clients?  Do you realize how important this is to your business?

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Daniel Watson's curator insight, September 25, 2013 11:41 PM

 

Glowing testimonials from satisfied customers or clients, are the cornerstone that holds together all other aspects of marketing, especially for business owners striving to stand out from their competition and build successful and sustainable businesses.

 

Successful business owners, understand that customers and clients are often held back from acting on an offer by fear of making the wrong decision, and these business owners ensure that they include the human touch provided by testimonials in all of their marketing.

 

This excellent article, stresses the power of testimonials in gaining business, and it discusses how to get them, how to write them, and how to effectively use them.

Joanne Brooks's curator insight, October 15, 2013 6:50 AM

So you remembered to ask for the testimonial, what do you do with it to the best advantage of your business?

Some great tips in this article.

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50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]

50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download] | How to Market Your Small Business | Scoop.it
Grab some free, customizable templates that'll help you easily design your own calls-to-action in PowerPoint or Photoshop.

Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Check out these free examples of calls to action that you can use!  

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Rescooped by Randi Thompson from Mastering Facebook, Google+, Twitter
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10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan | How to Market Your Small Business | Scoop.it

What you need to know when crafting an effective social strategy for your startup.Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan."If your social-media plan is to just wing it, your fans and potential customers are going to know," says Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013). Worse, it could turn them off of your brand and on to your competitors.To attract and engage social-media fans and followers -- and ideally convert them into customers -- you'll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company's social-marketing plan....


Via Jeff Domansky, massimo facchinetti
Randi Thompson's insight:

Do you have a plan for how you are using social media to promote your business?  

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Suzanne Axt's curator insight, September 17, 2013 9:47 AM

You probably know some of these already, but here they are in a bunch and tied with a bow for you!

Jeff Domansky's curator insight, September 17, 2013 1:28 PM

What you need to know when crafting an effective social strategy for your startup.

Cindy Navarro's curator insight, September 17, 2013 6:49 PM

Got a social media strategy plan?  Good planning is vital; you can always be a bit flexible as needed.

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13 Tips For Getting The Most Out of a Business Group ( or any group or page) on Social Media

13 Tips For Getting The Most Out of a Business Group ( or any group or page) on Social Media | How to Market Your Small Business | Scoop.it
Many small business owners are unfamiliar with Facebook groups for businesses. As a result they do not know how to use them effectively. 13 tips to do it better
Randi Thompson's insight:

These tips work for ANY social media network.  Which one is your favorite?

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Utilizing Social Media Marketing To Your Advantage

Utilizing Social Media Marketing To Your Advantage | How to Market Your Small Business | Scoop.it

Social media has quickly made its way into everyday lives. They check their favorite sites as soon as they wake up and keep doing so all day or sometimes multiple times per day. How can you reach t...


Via GrupoNeo
Randi Thompson's insight:

Social media marketing.  How is it working for you?

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3 Steps to Creating Your Branding MessageThrough the Posts Your Are Sharing

3 Steps to Creating Your Branding MessageThrough the Posts Your Are Sharing | How to Market Your Small Business | Scoop.it

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.


Via Baochi
Randi Thompson's insight:

What are doing to make what you are doing with the posts you are sharing so that you are better able to promote your product or service?  Are you getting into your potential clients heads or missing a possible connection with them?

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The Anatomy of a Perfect Google+ Post | Dustn.tv

The Anatomy of a Perfect Google+ Post | Dustn.tv | How to Market Your Small Business | Scoop.it
These seven components that make up the anatomy of a perfect Google+ post are sure to get more engagement and more followers on Google+.

Via Cendrine Marrouat - www.socialmediaslant.com
Randi Thompson's insight:

How can you improve the quality of your posts... anywhere!  So people will actually take the time to look at them.

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 2, 2013 3:26 AM

Unlike Facebook, Google+ is an “equal opportunity” platform. Everyone can shine and be recognized for their hard work.

 

With that said, there are 359 million monthly active users, so competition is fierce…

 

…Unless you follow the advice of a pro like Dustin W. Stout. He recently published an epic article that will help you craft the perfect Google+ post and increase your credibility. From title to image and commentary, he covers everything!

Jose Gonzalez's curator insight, September 2, 2013 8:15 PM

Very good !

Thanks

Jose Gonzalez's comment, September 2, 2013 8:56 PM
Got it !
Rescooped by Randi Thompson from visualizing social media
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Infographic: Twitter Sizes and Dimensions Cheat Sheet 2013

Infographic: Twitter Sizes and Dimensions Cheat Sheet 2013 | How to Market Your Small Business | Scoop.it
The folks at Online Circle Digital team have created The Ultimate Social Media Cheat Sheet Series: The Twitter Sizes and Dimensions Cheat Sheet 2013.

Via Lauren Moss
Randi Thompson's insight:

Now you have all the current sizes for Twitter!  

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Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Loving some of the new changes to Twitter.

Andy Birkitt's curator insight, August 30, 2013 5:52 AM

These are always handy to have and are well worth keeping somewhere ready for use.

Bart van Maanen's curator insight, August 30, 2013 4:13 PM

Handig, even de formaten en max. karakters voor je Twitter profiel op een rijtje.

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Simple Strategies For Growing A Social Media Audience [Infographic]

Simple Strategies For Growing A Social Media Audience [Infographic] | How to Market Your Small Business | Scoop.it

Building a social media audience might seem simple when you can just buy followers and fans.

This infographic aims to help you create a genuine following.


Via Lauren Moss
Randi Thompson's insight:

What are you doing to build a following on social media?  Do you have any secrets you can share with us?  

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Treathyl Fox's comment, August 27, 2013 10:24 AM
Excellent advice. The very first tip is the one that separates the men from the boys. :)
Jose Cabanas's curator insight, August 28, 2013 3:56 AM

In my opinion, engagement is the key concept. Rest will come by itself

I Can Do Things's curator insight, August 28, 2013 7:45 AM

Simple yet straight to the point infographic. Few advices that that every social media activist should stick to.

 

Go ahead have a look and lets hear your opinion... 

Rescooped by Randi Thompson from Digital & Social Marketing
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Social Media Profile Picture Dos and Don'ts. What Does Your Photo Say About You?

Social Media Profile Picture Dos and Don'ts.  What Does Your Photo Say About You? | How to Market Your Small Business | Scoop.it

Social Media Profile Picture Dos and Don'ts http://t.co/RYZm34RPbz via @somedsatisfied


Via Baochi
Randi Thompson's insight:

Or social media photos do make a difference. They are often how people make their first impressions about us, or our business.  How does your look to those who see it?

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Rescooped by Randi Thompson from Mastering Facebook, Google+, Twitter
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Connecting With Consumers on Facebook with Localized Content

In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with cons

Via Stefano Principato, massimo facchinetti
Randi Thompson's insight:

How can you attract local clients who are looking for what you have to offer.  Check this out and see how!

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Stefano Principato's curator insight, August 21, 2013 2:19 AM

Local pages are an opportunity to be more relevant through hyper-local content

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10 Powerful New Twitter Stats to Help You Reach More Followers

10 Powerful New Twitter Stats to Help You Reach More Followers | How to Market Your Small Business | Scoop.it
These new Twitter stats can help you reach your followers with better wording, better timing and more engaging content.

Via Level343
Randi Thompson's insight:

What can you do with your Tweets to attract the people you are trying to reach?

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Level343's curator insight, August 19, 2013 6:58 PM

Check out #4. Twitter’s fastest growing demographic is 55–64 year-olds

 

If you’re looking at growing your audience, you might want to look at new Twitter users, which aremost likely in the older age brackets. As Twitter’s user base grows, you’ll have a wider variety of users to target, supposing they’re all part of your market.

James Rukas's curator insight, August 19, 2013 9:41 PM

https://twitter.com/JimRukas

 

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How to Show Your Customers How to Write Great Testimonials

How to Show Your Customers How to Write Great Testimonials | How to Market Your Small Business | Scoop.it
Imagine this: Your life is great. Everything is moving along beautifully. Then, out of nowhere something unexpected happens and the result is that you need serious help.
Randi Thompson's insight:

Getting testimonials from your customers is so important.  Yet, it is often hard for them to be able to write them. Check out this article to see what you can do to help your customers give you testimonals that will make a difference!

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The Most Important Aspects of a Google + (or anywhere else...) Marketing Strategy

The Most Important Aspects of a Google + (or anywhere else...) Marketing Strategy | How to Market Your Small Business | Scoop.it

Your Google Plus marketing strategy is important in social media.


Via Baochi
Randi Thompson's insight:

If you are marketing on Google +, or really anywhere on social media, you will want to check out this article on how to use your posts in ways that will actually work for you.  Social media is all about being social.  How do people respond to seeing your posts? 

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7 Simple Tips For Documenting Your Important Business Procedures

7 Simple Tips For Documenting Your Important Business Procedures | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

Having the right documentation does matter for our business.  Do you use any of these ideas now.

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Iron Dane Richards's comment, September 19, 2013 10:36 AM
This is exactly what we teach as a Business Coach and in our seminars! www.ironsolutionsgroup.com
Sigrid de Kaste's curator insight, September 22, 2013 1:20 AM

One of the most important aspects of your business...documentation of processes and procedures...great tips here

Suchitra Mishra's curator insight, October 3, 2013 1:14 AM

Cannot stress more the importance of well designed documentation in business operations..

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The 5 Stages of Writing Irresistible Landing Page Copy

The 5 Stages of Writing Irresistible Landing Page Copy | How to Market Your Small Business | Scoop.it

Excerpt from article on Copyblogger:
"Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.
Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.

1. Make the promise:
When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.

2. Take your promise to the next level:
As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade.
At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.

3. Lead with mechanism, promise second:
In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.

4. Take the mechanism to another level:
It’s time to elaborate and enlarge on the mechanism.
Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.

5. Identify with the consumer:
At this stage the market is glutted.
The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.


You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."

Read full original article:
http://www.copyblogger.com/landing-page-stages/

 


Via Giuseppe Mauriello, Gerrit Bes
Randi Thompson's insight:

The words you write are so important!  Especially the ones that take people to your sales pages.  Check out this article to see what you can do to make yours better.

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BSN's curator insight, September 15, 2013 11:18 AM

The 5 Stages of Writing Irresistible Landing Page Copy

 

#seo #internetnarketing http://goo.gl/tCP5xW

 

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"14 Social Media Tools Used by Marketing Pros"

"14 Social Media Tools Used by Marketing Pros" | How to Market Your Small Business | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.

Via Baochi
Randi Thompson's insight:

Sometimes, being on social media is very overwhelming.  What tools are the pros using to make it easier? Do you use any of these?

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Social Media Now Is the Most Important Search Ranking Factor

Social Media Now Is the Most Important Search Ranking Factor | How to Market Your Small Business | Scoop.it
In a recent in-depth study, seven of the top eight factors associated with high search rankings are social. So, is your content optimized for search and social?

Via Neil Ferree, Rob Metras
Randi Thompson's insight:

Have you heard?  Your social media posts will now get you higher in the search engine results than almost anything!  

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Neil Ferree's curator insight, September 7, 2013 1:46 PM

Is Social Shares the New SEO? Is sure seems so!


http://bit.ly/IsSocialSharesTheNewSEO

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"Contest Ideas That You Can Now Use on Facebook! "

"Contest Ideas That You Can Now Use on Facebook! " | How to Market Your Small Business | Scoop.it
In this post, we share five awesome Facebook Timeline contest ideas, along with some best practices and answers to questions we've seen since this announcement.
Randi Thompson's insight:

Now that we can do contests without apps on Facebook.  Have you thought of one you would like to do?  Check these out today!  

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Rescooped by Randi Thompson from Business in a Social Media World
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Twitter rolls out threaded conversations

Twitter rolls out threaded conversations | How to Market Your Small Business | Scoop.it
Twitter announced on Wednesday a series of new updates for the iPhone and Android apps and Twitter.com.
Tweets belonging to the same conversation are now connec

Via Cendrine Marrouat - www.socialmediaslant.com
Randi Thompson's insight:

Here we go!  Now Twitter has added threaded conversations. What do you think of that!

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 30, 2013 12:09 AM
This is a mini-roundup. I have also included a quick note on Facebook, Yahoo, and YouTube.
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"5 Clever Ways to Leverage PR for SEO Success" More Than Just A Press Release!"

"5 Clever Ways to Leverage PR for SEO Success"  More Than Just  A Press Release!" | How to Market Your Small Business | Scoop.it
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.

Via Kat Ford
Randi Thompson's insight:

There are more ways for your to get PR for your business than a press release. Check out the ideas in this article today and see what you can do.

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"8 Things Remarkably Successful People Do, That Can Make a Difference For Your Business"

"8 Things Remarkably Successful People Do, That Can Make a Difference For Your Business" | How to Market Your Small Business | Scoop.it
The most successful people in business work differently. See what they do--and why it works.
Randi Thompson's insight:

There is so much we can learn from those who have found success!  Even the way they do business is different.  Check out this article and see how those who have found success do things.

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10 tips from entrepreneurs who made their own luck

10 tips from entrepreneurs who made their own luck | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

Those who are successful, are often looked at as being lucky.  :) Most people do not realize that they really made their own luck by taking action and doing what needed to get done...

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harish magan's comment, August 30, 2013 10:19 AM
Not many, Entrepreneurship should be in blood otherwise the chances of failure is much more.
Gerald Hynes's curator insight, January 30, 1:34 AM

Really enjoyed this article. A nice summary of p[eople who work hard and then people say they are lucky.

Baillie Lumber's curator insight, July 28, 9:56 AM

Lead by example, take risks, and celebrate.  All good tips for aspiring

entrepreneurs from people who have had success doing it.

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8 Ideas to Maximize Use of Facebook’s Updated Cover Image Rules

8 Ideas to Maximize Use of Facebook’s Updated Cover Image Rules | How to Market Your Small Business | Scoop.it
Facebook moved quietly away with the 20% max text rule on Facebook Page Cover images as of July 1, 2013! This is an important change for marketers as it gives much greater opportunity to use the Timeline Cover image for targeted marketing.
Randi Thompson's insight:

Now that Facebook has updated its cover image rules, what can you add to your cover images?

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Rescooped by Randi Thompson from Public Relations & Social Media Insight
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Take a Look at YouTube’s New Toolbox!

Take a Look at YouTube’s New Toolbox! | How to Market Your Small Business | Scoop.it

YouTube gets fresh...YouTube has added some new tools to its service that aim at helping users grow their channels.The new features are for accounts in “good standing”, according to the Official YouTube Partners and Creators Blog. The features include live streaming, custom thumbnails, external annotations and series playlists. For example, all channels in good standing with at least 100 subscribers will be able to live stream within the next few weeks. Users simply need to check their Account Features page for an “Enable” button in order to use the feature. In addition, users can now select custom thumbnails for their videos. Thumbnails should be chosen to be representative of the video’s content, but can also be leveraged to make videos stand out....


Via Jeff Domansky
Randi Thompson's insight:

Youtube is one of my favorite social media networks simply  for the great SEO results. Those videos always are at the top of the searches!  Now they have a new tool box for us to play with.  Are you are Youtuber?

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dan's curator insight, August 18, 2013 1:52 PM

Yes,New Toolbox For Youtube!

Jeff Domansky's curator insight, August 19, 2013 10:32 PM

YouTube gets fresh...