How to Market Your Small Business
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How to market your business with social media, PR and more!
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Social media marketing and inbound marketing: Brothers from a different mother?

Social media marketing and inbound marketing: Brothers from a different mother? | How to Market Your Small Business | Scoop.it
If you've been reading this blog, you know the focus has shifted from buying attention to earning it. This is the basis for what some people call inbound m
Randi Thompson's insight:

It's time to connect all the dots with your marketing.  Are you using social media to get people to your website?

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An Experiment: Testing Facebook’s News Feed Filtering Algorithm

An Experiment: Testing Facebook’s News Feed Filtering Algorithm | How to Market Your Small Business | Scoop.it
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.
Randi Thompson's insight:


Jon Loomer Digital Did an experiment to see what is REALLY happening with the new changes on our newsfeeds. Guess what he found out? Check out this article and take a deep breath... 

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Local SEO for Small Business- You Need to Know This

Local SEO for Small Business- You Need to Know This | How to Market Your Small Business | Scoop.it
Local SEO Guide for Small Business helps you understand the maze that Local SEO is. You need to know this for local visibility

Via Rob Metras
Randi Thompson's insight:

If you have a local business...  you will want to read this.

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Rob Metras's curator insight, December 4, 2013 10:03 PM

Useful guide for small business

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Social Signals Can Enhance Your SEO Campaign

Social Signals Can Enhance Your SEO Campaign | How to Market Your Small Business | Scoop.it

"People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.

 

With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.

 

What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media".

 

Read More: http://memeburn.com/2013/11/social-signals-can-enhance-your-seo-campaign-heres-how/


Via Antonino Militello
Randi Thompson's insight:

You might not know this yet, but social media and the posts you are sharing there... is now the best way to get listed on the top of the search results when people are looking for what you have to offer.  

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Ali Anani's curator insight, November 26, 2013 12:24 AM

The flow of social signals has unstoppable impact on businesses and their marketing efforts

R Kidambi Badri's curator insight, November 26, 2013 3:58 AM

Very useful info. Every internet marketer should read.

Two Pens's curator insight, December 2, 2013 3:25 PM

We wrote about this 18 mo. ago, but hey, the news about social signals is still relevant. 

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Playing The Facebook Ratings Game | Social Media Strategy for Nonprofits and Businesses

Playing The Facebook Ratings Game | Social Media Strategy for Nonprofits and Businesses | How to Market Your Small Business | Scoop.it

Facebook has just added reviews and stars onto Facebook Pages - what does it mean? How will this change how Facebook is used?


Via Debra Askanase
Randi Thompson's insight:

Here we go again.....  What are they thinking?

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10 Commandments of Retail Sales

10 Commandments of Retail Sales | How to Market Your Small Business | Scoop.it
Follow these ten simple rules and you'll close more sales almost immediately.
Randi Thompson's insight:

If people are looking, they are ready to buy.  Will they buy from you or someone else? 

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10 Commandments of Email Copywriting [INFOGRAPHIC]

10 Commandments of Email Copywriting [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal.

Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Which tip do you like the best?

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METRICS - 3 Facebook Metrics That Don’t Mean What You Think They Mean

METRICS - 3 Facebook Metrics That Don’t Mean What You Think They Mean | How to Market Your Small Business | Scoop.it
No, that Facebook metric you're obsessing over doesn't actually mean what you think it does. Here's a look at three you're likely messing up!

Via Peg Corwin, massimo facchinetti
Randi Thompson's insight:

What do you think of this?

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Peg Corwin's curator insight, October 14, 2013 1:49 PM

Do you know what these FACEBOOK METRICS mean? Are you sure?


- Total Reach or Organic Reach
- People Talking About This
- Post Clicks


Click to see if you are right.

If you like this scoop, please consider a thumbs up or share.

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21 Timeless Marketing Tips, Part 2

21 Timeless Marketing Tips, Part 2 | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

So many of these tips are right on.  Do you agree?

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Brett.Ashley.Crawford's curator insight, October 8, 2013 2:02 PM

good basic advice

Legno Cases's curator insight, October 9, 2013 7:25 AM

A Smart phone protect although quite common and popular equipment, yet it shows a lot about the characteristics of the individual and their design. The youngsters these days is very design aware and wants the best and also looks for fashionable includes that are wallet friendly and can provide all the features. They need something that speaks about their great design. Apart from outfits having spent in expensive cell phone, they want even this to be dressed so that it looks different and says it all for them. A fashionable protect contributes to the charm and design of the individual holding it. A fashionable includes goes with everything and look awesome with every clothing on both men and women. Moreover you can be sure of customer commitment other than greater earnings and great remember value. A awesome looking modern design on an phones 4 protect or the 3D art types available in phones 5 includes or the phones 4 set turn includes can make a individual look fantastic with a touch of originality.

 

For more details visit

http://www.legnocases.com/

Dan Swanson's curator insight, October 9, 2013 12:59 PM

21 great tips for marketing your business. The last tip is the best...but often gets lost in all of the activities.

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The 5 Things Every (Great) Marketing Story Needs

The 5 Things Every (Great) Marketing Story Needs | How to Market Your Small Business | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi

Via Marylene Delbourg-Delphis
Randi Thompson's insight:

People love to hear stories, especially when you use them to market

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Bad Spoon's curator insight, October 7, 2013 2:51 AM

Les ingrédients essentiels pour un Storytelling de qualité

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Malware Alert: Please Update Your Expired Dropbox Password

Malware Alert: Please Update Your Expired Dropbox Password | How to Market Your Small Business | Scoop.it

Dropbox users are advised to be on the lookout for emails entitled “Please update your Expired Dropbox Password.”

 

Experts warn that cybercriminals are sending out such

 

===> scam notifications in an effort to distribute malware. <===

 


Via Gust MEES
Randi Thompson's insight:

If you use Dropbox and are getting these notifications, they are hackers!   

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Gust MEES's curator insight, October 4, 2013 11:38 AM

 

Learn more:

 

http://gustmees.wordpress.com/2013/06/23/ict-awareness-what-you-should-know/

 

Estelblau's curator insight, October 4, 2013 12:45 PM

Thanks for the advice @knolinfos!

Philip Verghese 'Ariel's curator insight, October 6, 2013 8:32 AM

Dropbox users are advised to be on the lookout for emails entitled “Please update your Expired Dropbox Password.”

 

Experts warn that cybercriminals are sending out such

 

===> scam notifications in an effort to distribute malware. <===

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Organize Your Facebook News Feed With Interest Lists

Organize Your Facebook News Feed With Interest Lists | How to Market Your Small Business | Scoop.it
It's getting harder and harder to see the content you really *want* to see in your Facebook News Feed these days. Make good use of the List feature!
Randi Thompson's insight:

So, you think no one can find you on Facebook?  Maybe it's time to show your fans how to add you to an interest list.  This is also how you will be able to look past all the other garbage on your newsfeeds.

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"How to Create the 'Perfect' Social Media Post [Infographic]"

"How to Create the 'Perfect' Social Media Post [Infographic]" | How to Market Your Small Business | Scoop.it

Do you want to create the ‘perfect’ post on social media? The one that will be the most shared, retweeted, liked, and commented on?

Sorry to burst your bubble, but there really isn’t such ultimate ‘perfection’ in social media marketing. Every brand has a different consumer, and every social site has particular nuances for connecting.

Whether you are using Facebook, Twitter, Pinterest, Google+ or LinkedIn, there are, however, best practises for the sites.


Via The Ayantek Team, massimo facchinetti
Randi Thompson's insight:

Check this interesting article out for tips on what to post, how to post and so much more

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The Ayantek Team's curator insight, September 30, 2013 10:17 AM

This is a great article that gives you insights to what you should be posting many of the popular social media platforms. 

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7 Myths Of Internet Marketing You Probably Believe - Business 2 Community

7 Myths Of Internet Marketing You Probably Believe - Business 2 Community | How to Market Your Small Business | Scoop.it
7 Myths Of Internet Marketing You Probably Believe
Business 2 Community
Internet marketing, as opposed to common speculation, doesn't always work.
Randi Thompson's insight:

We have all heard these myths...  Which ones are real and which ones are not?

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Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook

Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook | How to Market Your Small Business | Scoop.it
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.

Via Debra Askanase
Randi Thompson's insight:

Sigh.  Facebook now admits.  To be seen, you need to purchase ads

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Debra Askanase's curator insight, December 5, 2013 2:52 PM

Competition for the FB newsfeed is driving a new algorith that will emerge, likely driving down organic reach. What does this mean? Probably that paid reach becomes more or a regular part of your strategy.

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Facebook Page or Group: The Definitive Answer - Andrea Vahl

Facebook Page or Group: The Definitive Answer - Andrea Vahl | How to Market Your Small Business | Scoop.it
Should you have a Facebook Page or a Facebook Group for your business? I am asked this question all the time and so I wanted to dive deep into the definitive answer once and for all.
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | How to Market Your Small Business | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

Via Rob Metras
Randi Thompson's insight:

What do you think now?

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Rob Metras's curator insight, November 23, 2013 1:46 AM

Useful social stats. Remember Boom  bust and echo by David Foot.

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10 Social Media Blunders Even the Big Brands Make

10 Social Media Blunders Even the Big Brands Make | How to Market Your Small Business | Scoop.it

Check out these 10 social media mistakes some of the biggest brands around have made and learn how you can ensure you don't make them too. (RT @CJtheDJ: 10 social media blunders even the big brands make.

Randi Thompson's insight:

We have all made mistakes as we learn how to use social media.  now you can see which ones to avoid

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5 Tips for Marketing a Small Business Using Video

5 Tips for Marketing a Small Business Using Video | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

How can video marketing make a difference for your online business?

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BSN's curator insight, November 14, 2013 7:39 AM

Tips for Marketing a Small Business Using Video

malek's curator insight, November 14, 2013 8:01 AM

Practical five tips for marketing  using video to help your small biz.

Timothy Jacquet's curator insight, November 14, 2013 9:52 AM

I will certainly use this recommendation!

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"Google Authorship – Lethal For Low Quality Guest Bloggers"

"Google Authorship – Lethal For Low Quality Guest Bloggers" | How to Market Your Small Business | Scoop.it

Why is everyone praising Google Authorship so much? Sure, there are a few good aspects to the program. The author pictures look really good in SERPs. And successful implementation of authorship increases CTR massively and builds your reputation as an author in the eyes of Google and people. But, it also leaves a fairly easy to notice footprint for those who use Authorship while guest blogging with the aim of building links to their own sites. This is like telling Google, “Hey! The person who wrote that genuinely good post last week on my own blog? I’m also the author of this crappy guest post.” Ask me, how do you know? Because it’s easily predictable.


Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Are you using Google Authorship yet?  

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Twitter Releases Scheduled Tweets Feature

Twitter Releases Scheduled Tweets Feature | How to Market Your Small Business | Scoop.it
Twitter has announced the ability to schedule organic or Promoted Tweets at specific times and dates within a year in advance.

Via Cendrine Marrouat - cendrinemarrouat.com
Randi Thompson's insight:

Check out the NEW scheduled posts for Twitter!   Of course, you need to be using their ads to do this...

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"How to Create the 'Perfect' Social Media Post [Infographic]"

"How to Create the 'Perfect' Social Media Post [Infographic]" | How to Market Your Small Business | Scoop.it
Randi Thompson's insight:

Are people responding to your business posts that you are sharing?  If not... maybe you are a little bit spammy.  What can you do to create interesting posts that people will respond to?

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5 Lessons On Influencer Marketing And Brand Transparency

5 Lessons On Influencer Marketing And Brand Transparency | How to Market Your Small Business | Scoop.it

Influencer marketing is reshaping the way businesses market and sell their products. Find out what three of today's top experts have to say about it....

 

I recently sat down with three respected authorities in the field of influencer marketing. We talked about the state of influencer marketing today, the impact that greater transparency has on the marketplace, and the increasing role that more transparent influencer platforms and tools will play for leaders....


Via Jeff Domansky
Randi Thompson's insight:

Marketing has changed so much!  Now customers want a more unique service and product.  What do you need to know?

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Jeff Domansky's curator insight, October 5, 2013 3:56 PM

How three influencers think about influencer marketing.

Angus Grady's curator insight, October 5, 2013 4:13 PM

Marketing is about relationships and long term influence building

Ali Anani's curator insight, October 6, 2013 1:04 AM

Influence yourself to influence others

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8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People | How to Market Your Small Business | Scoop.it

Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy.

Simply put, the foundation of the marketing communications industry--the consumer’s emotional relationship with products--has never been more fragile.

 

In our experience as product specialists, we have come to identify eight forces that have a profound and lasting impact on a product’s relationship with its audience. Use them sensitively as you create your brand’s marketing communications and you’re building a love affair between a product and its consumers.


Via Russ Merz, Ph.D.
Randi Thompson's insight:

How do you get people more interested in what you have to offer?  Create an emotional connection!

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Russ Merz, Ph.D.'s curator insight, October 2, 2013 8:46 AM

Useful guidelines to help #brands build #emotional connections with customers.

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"How To Keep Your Lower Legs Anchored so Your Horse Stays Connected in the Transitions" #1

This is Trudy Adam on Ani. I asked Trudy what she wanted to focus on, and she said that Ani tends to through her nose up in the air, and disconnect in the transitions. When this happens to riders, it is usually because the rider has disconnected in the transitions. This usually starts in the lower leg. It is easy to see as their heels are higher than their toes. Now you can follow Trudy as she focuses on staying anchored through her lower leg for her transitions in this series..

Randi Thompson's insight:

Most riders legs slip when they are riding transitions.  Now you can see what I do to help this rider become more secure

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