How to Market Your Small Business
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How to market your business with social media, PR and more!
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5 Critical Mistakes Businesses Make with Social Media | Social Media Today

5 Critical Mistakes Businesses Make with Social Media | Social Media Today | How to Market Your Small Business | Scoop.it
The top five mistakes businesses make when promoting their products and services through social media:1: We know you are a business, but please don't remind usThe biggest mistake businesses make with social media is constantly posting about their...
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Optimizing Facebook Engagement – The Effect Of Post Length | Social Media Today

Optimizing Facebook Engagement – The Effect Of Post Length | Social Media Today | How to Market Your Small Business | Scoop.it
Size matters when it comes to Facebook Engagement.People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands.
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Would you like to have some fun? Analyze your Facebook page | Likealyzer

Would you like to have some fun?  Analyze your Facebook page | Likealyzer | How to Market Your Small Business | Scoop.it

LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Now you can see how your FB page ranks and get some ideas on how to improve it!

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Randi Thompson's curator insight, January 17, 2013 8:38 AM

Check this cute tool out and see how your Facebook page is doing today!

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How to Outrank Your Competition in Google

How to Outrank Your Competition in Google | How to Market Your Small Business | Scoop.it

Interview with Lee Odden, who is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.

 

In this interview, Lee talks about ranking high in Google, the best way to optimize your online presence, how SEO (search engine optimization) is changing, and more.

 

Read More: http://www.forbes.com/sites/danschawbel/2012/08/14/how-to-outrank-your-competition-in-google/


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10 Essential Design Tools for Social Media Pros

10 Essential Design Tools for Social Media Pros | How to Market Your Small Business | Scoop.it
We've talked to the experts about what they use for inspiration, collaboration, and getting down to the business of design in a social media world. Here are some of the suggestions they offered up.
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Facebook finally deletes the deleted | CNET Update - CNET News

Facebook finally deletes the deleted | CNET Update - CNET News | How to Market Your Small Business | Scoop.it
Facebook finds a fix for erasing the past, Google makes app updating easier, and Instagram maps out your photos. Read this blog post by Bridget Carey on CNET Update.
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3 Ways to Use Facebook Groups to Attract and Keep Customers

3 Ways to Use Facebook Groups to Attract and Keep Customers | How to Market Your Small Business | Scoop.it
Follow these tips to create different types of groups tailored to specific customers. (Great post by Amy Porterfield on Entrepreneur Magazine!
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Yellow Barn Media thanks Randi of How To Market Your Horse Business

Jamie Clark talks about how Randi has been influential and is a great example of a business leaderyoutube.com...
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"Facebook. How to Use Your Comments to Get Your Fans to Respond, or to Share What You Have to Offer on Other Pages and Groups"

"Facebook. How to Use Your Comments to Get Your Fans to Respond, or  to Share What You Have to Offer on Other Pages and Groups" | How to Market Your Small Business | Scoop.it
Most of us are marketing on social media. To do this, we use our comments in our own communities, or in other groups or business pages. What do your comments tell people about you?
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Randi Thompson's curator insight, April 1, 2013 8:38 AM

Is anyone responding to the posts you share?  What can you do to get them involved?

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Five Things More Important than Facebook Page Engagement ...

Five Things More Important than Facebook Page Engagement ... | How to Market Your Small Business | Scoop.it
There's a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in ...
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7 Goals of Successful Community Management Strategy | Social Media Today

Most people involved in social media or community management have experienced this many times.

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8 Steps to Global Business Success Powered by Social Media | Jeffbullas's Blog

8 Steps to Global Business Success Powered by Social Media | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it

Are you visible?  What can you do so that those who are looking for what you have can find your business?  Businesses are built on knowledge, expertise, talent and know how. Every business is in the knowledge business.Social media can help you display that knowledge,expertise and talent to the world and facilitate the spread of your brand.

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Why Time Is of the Essence When Responding to Facebook Fans | Social Media Today

Why Time Is of the Essence When Responding to Facebook Fans | Social Media Today | How to Market Your Small Business | Scoop.it
This was one of the questions asked during a conversocial survey, facilitated through the New York University and its Assistant Professor Liel Leibovitz, Assistant Professor of Communications.
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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | How to Market Your Small Business | Scoop.it

From The Article: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

 

But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.

 

The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.

 

This means that a brand can no longer rely on a well-optimized website to earn Google's attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.

 

Smart brands are doing this by fully leveraging each social channels particular properties".

 

Full Article Here: http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it


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Building a Social Media Army -

Building a Social Media Army - | How to Market Your Small Business | Scoop.it
ar·my : noun -a body of persons organized to advance a cause When I decided to write this post I actually Google'd: "how to start an Army", and to (Building a #SocialMedia Army #TChat http://t.co/qMdthWCn...
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"How to Get More Social Media Friends, Fans, Followers and "Buzz""

"How to Get More Social Media Friends, Fans, Followers and "Buzz"" | How to Market Your Small Business | Scoop.it
By now, you're practicing solid techniques and beginning to feel comfortable with your consistent social media routine.
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How to Share Posts and Photos to Your Pages, Groups, Timelines and Messages

Would you like to know how you can share posts (yours or any others) and photos to your pages, groups, Ttimelines (yours or someone else) and ...youtube.com...
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Video –> Derek Halpern critiques Amy Porterfield’s website. | deekbriggs.com

Video –> Derek Halpern critiques Amy Porterfield’s website. | deekbriggs.com | How to Market Your Small Business | Scoop.it
Check out this video-->Derek Halpern critiques Amy Porterfield's blog!
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Google Business Photos & Marketing your Business

An overview of Google's New Business Photos program.
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Social Media Campaigns Don't Match When Consumers are Online ...

Social Media Campaigns Don't Match When Consumers are Online ... | How to Market Your Small Business | Scoop.it
Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks?
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Randi Thompson's curator insight, March 9, 2013 8:11 AM

If you are using social media to promote your business...or just to connect, there are ways to be more effective.

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Google+ Events: This Week in Social Media | Social Media Examiner

Google+ Events: This Week in Social Media | Social Media Examiner | How to Market Your Small Business | Scoop.it
Social media news and new developments making social media marketing easier.
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