How to Market Your Small Business
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How to market your business with social media, PR and more!
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The Secret To A Good Email – Part 1 - Business 2 Community

The Secret To A Good Email – Part 1 - Business 2 Community | How to Market Your Small Business | Scoop.it
The Secret To A Good Email – Part 1Business 2 CommunityIf you are an Internet marketer the difference between success and failure can all too often be down to your emails.
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6 Tips for Using LinkedIn the New Endorsements

6 Tips for Using LinkedIn the New Endorsements | How to Market Your Small Business | Scoop.it
LinkedIn Endorsements: Everything you need to know about this new feature. Learn how to endorse skills and areas of expertise for your LinkedIn connections.
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Where to Find Images (photos and more) online! FREE PDF. You will want to save this! .

This is a report from Nicole Dean on where you can fing images and stock photos  (photos and so on) that you can use.  Do yourself a favor and SAVE this!

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Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine

Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine | How to Market Your Small Business | Scoop.it

New Search Engine, New Ranking Factors.

 

Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.

 

Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.

 

Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc.

 

So, what happens if a big player jumps in the game with a completely different set of ranking factors?

 

What if Facebook launches a killer search engine? What will it look like and how will it work? And more importantly for digital marketers, what will the ranking factors be?

 

Full Article Here: http://www.searchenginejournal.com/facebook-seo-beastrank-ranking-factors-facebook-search-engine/49696/


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The Top 15 Search-Related Terms All Businesses Need to Know - Search Engine Journal

The Top 15 Search-Related Terms All Businesses Need to Know - Search Engine Journal | How to Market Your Small Business | Scoop.it
Search Engine JournalThe Top 15 Search-Related Terms All Businesses Need to KnowSearch Engine JournalIf you find yourself falling behind when it comes to discussing online marketing plans and practices, you'll want to brush up on the following...
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8 Ways to Improve Your 'About Us' Page

8 Ways to Improve Your 'About Us' Page | How to Market Your Small Business | Scoop.it
Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.

 

Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list.

 

That's great--unless you treat your About Us page as an afterthought.

 

After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services. That's why your About Us page is often your website's make or break page.

 

Of course writing about yourself and your business is awkward, so many About Us pages read something like this:

"NextBigThing Technologies is a global solutions provider that redefines enterprise networking and connectivity by providing a unique blend of innovative world-class services and outstanding customer experiences."

 

Sounds impressive, especially if you like buzzwords. But it says nothing.

 

So take a different approach. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you.

 

Continue Reading for 8 Ways to Improve Your 'About Us' Page

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How to Get 50% More Impressions on Your Facebook Page | Jeffbullas's Blog

How to Get 50% More Impressions on Your Facebook Page | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
The social web and social business is about publishing content that is designed to create interaction and engagement.
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Podcasting Renaissance: Is Podcasting Making a Comeback?

Podcasting Renaissance: Is Podcasting Making a Comeback? | How to Market Your Small Business | Scoop.it
Social Media Marketing Podcast 009: In this episode Mitch Joel talks about the resurrection of podcasting and why now is a great time to start a podcast.
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Creating Successful QR Code Ticketing for Events ...

Creating Successful QR Code Ticketing for Events ... | How to Market Your Small Business | Scoop.it
Considerations for Creating QR Code Ticketing Solutions for Your Event Hustles. The holidays are approaching and one of the biggest money makers will be creating social events that require paid attendance.

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The Marketing Tactic that Social Media Marketers Often Forget

The Marketing Tactic that Social Media Marketers Often Forget | How to Market Your Small Business | Scoop.it

"You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.


Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.

 

Yet, there is a danger.

 

That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.

 

 

There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential: SEO".


Via Antonino Militello
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Your Facebook Marketing Focus is Wrong and Here’s Why

Your Facebook Marketing Focus is Wrong and Here’s Why | How to Market Your Small Business | Scoop.it
Facebook Marketing is broken at the very core.  It’s broken because for whatever reason, your focus is wrong.  I’d say at least 90% of Facebook Page owners have one of the following as their #1 goal: get more likes, or convert likes into sales.
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5 Blockbuster Benefits of Email Marketing for Small Business | Business 2 Community

5 Blockbuster Benefits of Email Marketing for Small Business | Business 2 Community | How to Market Your Small Business | Scoop.it
Getting someone to hand over their email address can be a challenge. Getting an email opened, read and then acted upon can be an even greater challenge.
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Facebook makes unannouced change that is significantly affecting the reach of your page. | LL Social

Facebook makes unannouced change that is significantly affecting the reach of your page. | LL Social | How to Market Your Small Business | Scoop.it
Facebook is now making it so when fans share your post, their friends are much less likely to see it. They want 20% of the content to be sponsored.
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Expert tips for using Twitter, Google+ and Quora to improve SEO

Expert tips for using Twitter, Google+ and Quora to improve SEO | How to Market Your Small Business | Scoop.it

"At the moment reputation is largely determined by the quality and ultimately quantity of back links but I believe Google are moving towards assessing whether a site should rank based on the authority of the author, how socially shared it is in addition to how well linked it is.

 

So if you want your website to rank you’ll need to think about how you can make progress in all three of these areas. Unless there’s a dramatic shake up in the relationship between the major social services and Google the best data they have access to is their own network, which I think justifies taking the platform seriously.
But before we get to that stage social is already heavily influencing natural search results".

 

Read More At: http://oursocialtimes.com/index.php/2012/10/the-importance-of-google-and-the-rise-of-social-seo/


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"Be yourself; it's good for business"

"Be yourself; it's good for business" | How to Market Your Small Business | Scoop.it
If you're working harder than ever to build your business and still not making money, it may be because you're trying to be someone you aren't, Michelle Vi...
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Facebook's Crazy Facts and Figures

Facebook's Crazy Facts and Figures | How to Market Your Small Business | Scoop.it
They have 1 billion users, but that's not Facebook's only amazing statistic. There are a lot more, starting with a staggering 1.13 trillion likes. One point thirteen trillion likes, people. It's crazy.
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25 Mobile Marketing Statistics That Will Blow Your Mind

25 Mobile Marketing Statistics That Will Blow Your Mind | How to Market Your Small Business | Scoop.it

If your company has still not implemented a mobile advertising campaign, maybe the following statistics will help change your mind.


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8 Ways to Improve Your 'About Us' Page

8 Ways to Improve Your 'About Us' Page | How to Market Your Small Business | Scoop.it
Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.

 

Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list.

 

That's great--unless you treat your About Us page as an afterthought.

 

After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services. That's why your About Us page is often your website's make or break page.

 

Of course writing about yourself and your business is awkward, so many About Us pages read something like this:

"NextBigThing Technologies is a global solutions provider that redefines enterprise networking and connectivity by providing a unique blend of innovative world-class services and outstanding customer experiences."

 

Sounds impressive, especially if you like buzzwords. But it says nothing.

 

So take a different approach. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you.

 

Continue Reading for 8 Ways to Improve Your 'About Us' Page

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What’s Going On With Your Facebook Page Reach? PostRocket’s Take

What’s Going On With Your Facebook Page Reach? PostRocket’s Take | How to Market Your Small Business | Scoop.it
There’s been a ton of noise and speculation lately surrounding the alleged ‘massive’ change in Facebook’s EdgeRank algorithm on September 20th.
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | How to Market Your Small Business | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


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6 Ways to Keep Your Facebook Contest on the Up and Up (so it Doesn’t Get Shut Down) — Amy Porterfield

6 Ways to Keep Your Facebook Contest on the Up and Up (so it Doesn’t Get Shut Down) — Amy Porterfield | How to Market Your Small Business | Scoop.it

Almost everyone who has hosted a contest or promotion on Facebook has probably had questions — lots of them — about what they can and can’t do. Part of the confusion stems from the fact that while Facebook has very strict rules about what is okay and what isn’t, when it comes to running contests, they leave it up to their users to find the rules and follow them.

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Infographic Resume How Creative!

Infographic Resume How Creative! | How to Market Your Small Business | Scoop.it

Social Media Strategist - Community Manager - Digital Marketer Jonha Ducayag Revesencio is a Social Media Strategist and a Community Builder.

"I really LIKE the idea of this as an alternative to recieving a traditional CV... I'm going to be asking candidates to submit an infographic CV for us going forward and seeing the result we get.

 

I would also be interested to see a traditional CV that a candidate might sent out to companies on spec along side an infographic version. I would like to see what they pick from their text version and add to their infographic. I really think it offers a much more personal insight. Thanks so much to Jonha Revesencio for this first class gift of inspiration." Sadie-Michaela Harris
http://GoMoSoLo.com/Blog ;


Via Sadie-Michaela Harris
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Jonha Richman's comment, September 27, 2012 10:28 AM
Thank you so much for sharing, Sadie :)
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The Death Of SEO, Failed Predictions Over The Years [Infographic ]

The Death Of SEO, Failed Predictions Over The Years [Infographic ] | How to Market Your Small Business | Scoop.it

"SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?

 

1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.

 

The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”

 

 


Via Antonino Militello
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Mike Ellsworth's comment, October 10, 2012 10:48 PM
Don, thanks for the reScoop!
pureconcept's comment, October 16, 2012 1:26 PM
Infographie traduite en français, ici http://www.pureconcept.fr/actualites/23-actualites-seo/57-la-mort-du-seo-traduction-francaise
Mike Ellsworth's comment, October 20, 2012 6:43 PM
Anne, thanks as always for the reScoop!
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17 Survival Tips for Facebook Marketing

17 Survival Tips for Facebook Marketing | How to Market Your Small Business | Scoop.it
This is the second infographic from our weekly series of infographics on Facebook Page Marketing.  Each week, we’ll be publishing a new infographic covering Facebook-related topics.  For last week’s infographic on Facebook EdgeRank, click here.
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10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog

10 Powerful Tips to Increase Fan Engagement on Facebook  | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet.
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