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How to market your business with social media, PR and more!
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"Would you like to see this years Budweiser Super Bowl Commercial" Here it is! Puppy Love!

"Would you like to see this years Budweiser Super Bowl Commercial"  Here it is!  Puppy Love! | How to Market Your Small Business | Scoop.it
Well, now there is officially no reason to watch the Super Bowl this year. We know who is going t...
Randi Thompson's insight:

I love how Budweiser creates commercials that touch our hearts.  We can all learn something from them about how to promote our business.  What do you think of "Puppy Love?"

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10 Simple Marketing Ideas For Small Business Owners

10 Simple Marketing Ideas For Small Business Owners | How to Market Your Small Business | Scoop.it
As the owner of a small business, you might think it is too hard for you get the word out about what you have to offer, but that’s not a solid excuse. You don’t need to throw in big bucks or use gimmicks to gain a market presence.

Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Which marketing idea are you going to try?

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The Seven Deadly Sins of Social Media (INFOGRAPHIC)

The Seven Deadly Sins of Social Media (INFOGRAPHIC) | How to Market Your Small Business | Scoop.it
Avoid these seven deadly sins of social media to ensure you keep increasing your engagement and conversion rates (The 7 deadly sins of social media marketing!

Via Rami Kantari
Randi Thompson's insight:

We have all experienced each one of these.  Which one do you think is the most important?

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The Habits of Successful People: They Start Before They Feel Ready!

The Habits of Successful People: They Start Before They Feel Ready! | How to Market Your Small Business | Scoop.it
What are the habits of successful people? Surely they are just like you and me! Not quite, the habits of successful people can be broken down very concisely like this:
Randi Thompson's insight:

Would you like to know how successful people get to where they are?

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The size of your audience is irrelevant on social media

The size of your audience is irrelevant on social media | How to Market Your Small Business | Scoop.it
In his excellent post titled Social Media “Experts”: Please stop ruining social media, Chris Jenkins echoes what I have been preaching for years: There is no value in big followership based on bogus claims.

Via Cendrine Marrouat - www.socialmediaslant.com
Randi Thompson's insight:

What do you think?  Does size matter?

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 16, 7:43 PM


Ramblings triggered by recent conversations about audience sizes...

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Why We Fail to Create and What You Can Do to Fix It

Why We Fail to Create and What You Can Do to Fix It | How to Market Your Small Business | Scoop.it
Have you got a great idea on your to-do list, but it’s been there for a while? Is there a podcast, article or video you’d love to create, but for some reason you haven’t? If so, you aren’t alone.
Randi Thompson's insight:

We all have our dreams, but... do we take the steps to make them come true?  

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How To Market Your Horse Business – Google+ - "Winter Freeze Special Sale!" It's cold outside and the…

How To Market Your Horse Business – Google+ - "Winter Freeze Special Sale!" It's cold outside and the… | How to Market Your Small Business | Scoop.it
"Winter Freeze Special Sale!"

It's cold outside and the perfect time to update how you are marketing your business. It's time for a Virtual Online…
Randi Thompson's insight:

It's cold outside and the perfect time to update how you are marketing your business. It's time for a Virtual Online Marketing Sale! I will review your website, social media network, or marketing program and give you valuable feedback on how to step forward into your success for the new year. Regular price is $125. Now only $75. Save $50!

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Why Facebook Users Are Valuable to Marketers [INFOGRAPHIC]

Why Facebook Users Are Valuable to Marketers [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it
As the social network where users spend the most time each month, Facebook is incredibly valuable to marketers.

Via Steven Hughes
Randi Thompson's insight:

This makes sense.  What do you think?  

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Smart Marketing Optimization: When Social Media Meets SEO

Smart Marketing Optimization: When Social Media Meets SEO | How to Market Your Small Business | Scoop.it

"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.

Now, it appears social media and seo are coming together.

 

I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".


Read more at: http://www.business2community.com/seo/social-media-meets-seo-2014-0730099#!rltWS


Via Antonino Militello
Randi Thompson's insight:

This is so true.  Social media is making a huge difference in how we are being seen.  However, if no one is interacting on your posts....  you will still be invisible.

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Yield Technology's curator insight, January 10, 12:19 PM
@yieldtech can help you optimize your marketing dollars
Deanna Toribio's curator insight, January 11, 11:52 AM

#seo

Warner Carter's curator insight, January 17, 10:49 PM

as the Internet changes we need to adjust tactics

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | How to Market Your Small Business | Scoop.it

“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
Randi Thompson's insight:

So, you want tio market your business with social media?  You are here at the right time!  What do you need to do that will save you lots of time and $$$?

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Perrine Clobus's curator insight, January 6, 4:24 AM

Little infographics! 

Michelle Gilstrap's curator insight, January 15, 11:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.

Harkrisyati Kamil's curator insight, January 18, 8:47 PM

the use of infographic in library works will increase library perception and attract more people to visit and use library.

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Top 10 PR Blunders of 2013

Top 10 PR Blunders of 2013 | How to Market Your Small Business | Scoop.it

Power going out at the Super Bowl; Maker's Mark announcing its plans to dilute its whiskey; the woman who hid under her desk to avoid a TV reporter; Manti Te'o's fake girlfriend and a Canadian mayor's crack-laced meltdown. Welcome back, my friends, to the show that never ends. Time once again to take a couple of minutes and enjoy the wacky world of public relations blunders, bloopers and boners of 2013.


Via Jeff Domansky
Randi Thompson's insight:

We can all learn from their mistakes.  Which one is your favorite?  

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pulau seribu wisata's curator insight, January 1, 11:28 PM

i like this scoop.it

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Experiment in Social Media Visibility [Surprising Results]

Experiment in Social Media Visibility [Surprising Results] | How to Market Your Small Business | Scoop.it
Maybe you've heard the frustrating news that Facebook Pages are going to drop in Organic Reach with the latest change in Facebook's algorithm.  Very irritating and I'll have more information on what to do about it in another post.
Randi Thompson's insight:

I also did this experiment.  Guess which social media network we were seen on the most? (or should I say that the most people responded to)  

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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | How to Market Your Small Business | Scoop.it

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.

 

Read More: http://www.quicksprout.com/2013/12/11/how-to-analyze-your-competition-in-less-than-60-seconds/#more-15134


Via Antonino Militello
Randi Thompson's insight:

How cool is this?  This is a free tool that you can use to see how your website, blog or social network is doing in the SEO results.  Add your URL today and see what results you are getting!

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wanderingsalsero's curator insight, December 16, 2013 9:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 4:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 9:40 PM

website marketing tools  ~ be interesting to see

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How to Create Your Own Promo Video for Under $100

How to Create Your Own Promo Video for Under $100 | How to Market Your Small Business | Scoop.it

If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget.... In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...


Via Jeff Domansky
Randi Thompson's insight:

Video marketing is HOT!  Now you can create a short, yet effective video for your business.  

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Jeff Domansky's curator insight, January 25, 9:59 AM

KissMetrics explains the popularity and value of "Explainer" videos Recommended reading.

Wendy Eagleson's curator insight, January 26, 12:37 PM

"Visuality" reigns supreme!

 

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6 Simple Photo Tools for Creating Social Media Visuals

6 Simple Photo Tools for Creating Social Media Visuals | How to Market Your Small Business | Scoop.it
Are you including images in your social media content? Looking for easy-to-use tools to help you create images for your content strategy?
Randi Thompson's insight:

Now you can make  some of your own graphics!   

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Randi Thompson's curator insight, January 22, 12:50 PM

Creating the right graphics can be very expensive...  either in $$$ or in the time it takes to learn how to make them.  Check out these tools and see if maybe, you can really do it yourself.

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21 Steps to Create an Awesome LinkedIn Profile - Jeffbullas's Blog

21 Steps to Create an Awesome LinkedIn Profile - Jeffbullas's Blog | How to Market Your Small Business | Scoop.it

LinkedIn has re-defined the resume. So a well organised LinkedIn profile is now essential. Here are 21 key steps to create an awesome LinkedIn profile from Jeff Bullas' blog....


Via Jeff Domansky, Rami Kantari
Randi Thompson's insight:

Are you on LinkedIn yet?  How can you make your profile stand out?

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Jeff Domansky's curator insight, January 21, 1:40 AM

Jeff Bullas shares LinkedIn profile improvement tips from Melanie Dodaro..

dan's curator insight, January 22, 11:39 AM

Are You Linked in

  ;~)

gustavo salazar's curator insight, January 22, 2:40 PM

trucos para crear un perfil impactante en linkedin

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The Habits of Successful People: They Start Before They Feel Ready

The Habits of Successful People: They Start Before They Feel Ready | How to Market Your Small Business | Scoop.it
What are the habits of successful people? Surely they are just like you and me! Not quite, the habits of successful people can be broken down very concisely like this:
Randi Thompson's insight:

What about  you?  

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Four Steps to Achieving Your Social Media Goals

Four Steps to Achieving Your Social Media Goals | How to Market Your Small Business | Scoop.it
Are you wondering how you'll achieve your social media goals this year? Do you feel as if you're spending lots of time on social media with little direction and few results?
Randi Thompson's insight:

What are your social media goals for this year?

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No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads

No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads | How to Market Your Small Business | Scoop.it
Facebook is eliminating Sponsored Stories from its ad options effective April 9. But several other changes are coming, too. Here are the details...
Randi Thompson's insight:

More Facebook changes.  What do you think of these?

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How much it costs to design a professional website and selecting the right web design company

How much it costs to design a professional website and selecting the right web design company | How to Market Your Small Business | Scoop.it
How much it costs to design a professional website and selecting the right web design company If you are a business or organization looking to make a logical cost decision about creating or improving your website, this article is for you.
Randi Thompson's insight:

Websites are so important to our business!  I have gone through several and even made a few myself.  However, having a good designer and webmaster create one is so much better and more effective.

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21 Responses for Handling {Awkward!} Client Conversations with POISE

21 Responses for Handling {Awkward!} Client Conversations with POISE | How to Market Your Small Business | Scoop.it
Last week, I gave you three must-have client scripts to gracefully navigate the holidays. But why stop there? Awkward client conversations will always happen,
Randi Thompson's insight:

We all have to deal with situations that are a little awkward in our business. Check out these responses. In fact, you might want to save them....

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Randi Thompson's curator insight, January 8, 10:53 AM

Many of us are in the business of horses and need to deal with all kinds of situations with people.  Here are some responses that you can use.

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6 Ways Social Media Will Change In 2014

6 Ways Social Media Will Change In 2014 | How to Market Your Small Business | Scoop.it

posted by Kati Lepi

 

"Social Media in 2014

Social media is not an option – it is a must!Mobile is growing – users will expect websites and tools that work mobile as well as desktop.You need to pay attention to Google+ – so far, it has been Facebook, Twitter, and Instagram, but you can’t ignore Google!Images, images, images – Images will be the top content and furthest reaching in social media.Video – Vine, Instagram, Google + hangouts, and YouTube will be popular media for getting messages across.Podcasts will continue to grow."


Via Jim Lerman, Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Are you ready?

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Peinture Deco's curator insight, January 5, 1:16 PM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
The Planetary Archives™ 's curator insight, January 5, 6:13 PM

What's wrong with email?

- The Grinch

F Vapillon Burlet's curator insight, January 6, 3:25 AM

To be taken into account for both internal and external communications.

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25 Creative Ways to Use Facebook Cover Photos

25 Creative Ways to Use Facebook Cover Photos | How to Market Your Small Business | Scoop.it
Discover different ways to use your Facebook cover image to generate leads, promote products and reward your fans.

Via Debra Askanase
Randi Thompson's insight:

Banners are important for most of our social media networks.  How can you use yours to attract the attention of those who are looking for what you have to offer?

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Debra Askanase's curator insight, December 26, 2013 5:42 PM

Showcase campaigns, products or programs, promote your hashtag, celebrate a milestone, and more ideas in this article.

fetchprofits's curator insight, January 1, 7:34 AM

How do you use your Facebook Cover Photo? 

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No Regrets! 80 Year Old Mother of Seven Auditions - You are going to like this one!

No Regrets!  80 Year Old Mother of Seven Auditions - You are going to like this one! | How to Market Your Small Business | Scoop.it
Just because Janey Cutler is 80 doesn't mean she is without some spark! When she marched out onto the stage, no one expected THIS voice to come out of her. Just, wow. Such talent.
Randi Thompson's insight:

No Regets. What an amazing lady and song.  Are you ready to be inspired for this new year?

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Some of my favorite commericals. This one is the Cowboy Cat Herders

EDS, an HP Company 'Cat Herders'
Randi Thompson's insight:

Sometimes, when we market, it is the unexpect ads or marketing that we do that gets the most results. This feel good video is a perfect example of how that works. Enjoy!

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