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How to market your business with social media, PR and more!
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How to Edit Video on YouTube

How to Edit Video on YouTube | How to Market Your Small Business | Scoop.it
The YouTube video editor is often overlooked and frustratingly flawed, yet it can be a useful tool at times.

Via Audrey Moreaux, Gerrit Bes
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10 Ways to Grow Your Facebook Following | Social Media Examiner

10 Ways to Grow Your Facebook Following | Social Media Examiner | How to Market Your Small Business | Scoop.it
Facebook Page marketing: Discover how to drive traffic to your Facebook Page with meaningful connections, original content and photos, ads, contests and more.
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | How to Market Your Small Business | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”.


Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers.


When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.


In the digital marketing world it could be buying Google Adwords and commencing a digital marketing campaign that uses key words and phrases that people would use to find your product or service when searching online, it could also be Facebook ads targeting your city and target demographic. At the end of the day it can cost a lot of money to mount a major marketing campaign unless your family is backed by Rupert Murdoch, Bill Gates or a drug baron. The money pit is not a bottomless pile of gold coins produced by the golden goose. You have to get smart and savvy and find cheap or zero cost alternatives or otherwise start robbing banks.


So How do You Get Free Traffic?
So you have to be clever and work out ways to get free traffic that you can convert to leads and sales.


The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.


Continue Reading ... 

 

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The SEO Puzzle 2012

The SEO Puzzle 2012 | How to Market Your Small Business | Scoop.it

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


Via maxOz
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Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
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5 Tips for Using Google+ to Boost Your Marketing | Social Media Examiner

5 Tips for Using Google+ to Boost Your Marketing | Social Media Examiner | How to Market Your Small Business | Scoop.it
Google+: Learn how to boost your Google+ profile and increase your business's online presence.
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How to Use Social Media to Close More Deals without Being a Pushy Salesperson - Infographic | Jeffbullas's Blog

How to Use Social Media to Close More Deals without Being a Pushy Salesperson - Infographic | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
The days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. Here are 3 steps to using social media to win more business without being annoying.
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Answers to Your Top 7 Questions About Mastering LinkedIn Marketing

Answers to Your Top 7 Questions About Mastering LinkedIn Marketing | How to Market Your Small Business | Scoop.it
Get answers to the most frequently asked questions about LinkedIn marketing.

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Where in the World Does Spam Come From? [VIDEO]

Where in the World Does Spam Come From? [VIDEO] | How to Market Your Small Business | Scoop.it
Ever wonder where all that spam you receive in your inbox comes from? Apparently, most of it comes from India.
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How to Make Great Decisions (Most of the Time)

How to Make Great Decisions (Most of the Time) | How to Market Your Small Business | Scoop.it
You make thousands of decisions each day, but struggle when the big ones come along. Here are three key tips to making the right decision when it counts.
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How to Maximize Your New Twitter Profile | Social Media Examiner

How to Maximize Your New Twitter Profile | Social Media Examiner | How to Market Your Small Business | Scoop.it
The new Twitter Profiles: here's everything you need to know about the new Twitter design and how to use it to share your business story with images.
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Secrets to Fascinating Anyone

Secrets to Fascinating Anyone | How to Market Your Small Business | Scoop.it
Sally Hogshead, author of Fascinate: Your Seven Triggers to Persuasion and Captivation explains how to exploit your own personality traits in order to knock anyone's socks off.
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Get Your Customers to Sell for You: 5 Tips

Get Your Customers to Sell for You: 5 Tips | How to Market Your Small Business | Scoop.it
Use your website and social networking to generate easy-to-close referral sales.
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Social Media vs Link Building

Social Media vs Link Building | How to Market Your Small Business | Scoop.it

Well, it looks like social media may be the only good strategy we have now.

 

Bad links, link farms, and many other reasons were made because of the result of this Google update.

 

It seems as though most people don’t want to accept the fact that some of the link building strategies that they are doing are just plain wrong now, and since you can’t beat a dead horse, a change must be made!

 

Is Social Media The Answer?

 

Find Out More: http://emfastincome.com/social-media-link-building/


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Facebook Promoted Posts: The Problem With Spam [Part 1] - JonLoomer.com

Facebook Promoted Posts: The Problem With Spam [Part 1] - JonLoomer.com | How to Market Your Small Business | Scoop.it
Have you noticed a spam problem when you use Facebook Promoted Posts? You're not alone. This is why it happens, even when you target Fans Only...
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10 Powerful Tips to Increase Fan Engagement on Facebook

10 Powerful Tips to Increase Fan Engagement on Facebook | How to Market Your Small Business | Scoop.it

When you post, does anyone respond?  If not, you might want to take a moment to check out this article.  The facts are, if no one is talking to you, you are invisible!   Are you ready to do something about it?

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10 Creative Uses For Audacity

10 Creative Uses For Audacity | How to Market Your Small Business | Scoop.it

You’ve probably heard of Audacity. It’s a free cross-platform application for recording and mixing, which also happens to be incredibly powerful and versatile. Discover 10 creative uses for Audacity that you probably never heard of!


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Ramon Gomes's curator insight, November 22, 2014 6:08 PM

This is definitely the best free software for recording audio. 

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Things To Remember Before Creating an Ad [INFOGRAPHIC]

Things To Remember Before Creating an Ad [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it

Before creating any form of advertisement, you need to remember some essential details in order to make it an effective one. In an infographic by Yume, it shows some of the most details one must remember before creating an ad.

 

Key takeways:

- It’s not the size, it’s how you make use of the space
- Television (still) is the platform where people consumer media the most

 

Source: http://ijustdid.org/2012/10/advertising-elements/


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5 Things That Belong on the Front Page of Your Website

5 Things That Belong on the Front Page of Your Website | How to Market Your Small Business | Scoop.it
Don't turn customers away by missing these critical homepage features.Get the latest blog articles on business ideas and trends from Entrepreneur.com....
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Tips for Handling Negative Comments and Trolls on Social Media

Tips for Handling Negative Comments and Trolls on Social Media | How to Market Your Small Business | Scoop.it
Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board and modify their behavior. Others will turn into an attack dog and bite right back.
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Storytelling and Content Strategy

Storytelling and Content Strategy | How to Market Your Small Business | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | How to Market Your Small Business | Scoop.it

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.

 

1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content

 

Read More At: http://www.jeffbullas.com/2012/10/16/3-digital-marketing-strategies-you-should-not-ignore/


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5 Reasons People Fail (& What to Do Instead)

5 Reasons People Fail (& What to Do Instead) | How to Market Your Small Business | Scoop.it
These barriers to success are easy to overcome, but only when you know they're there.
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | How to Market Your Small Business | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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Grab Your Customer's Attention (& Keep It)

Grab Your Customer's Attention (& Keep It) | How to Market Your Small Business | Scoop.it
Before you can help customers solve their problems, you have to prove that you deserve their attention. Here's how to craft a compelling unique value proposition.
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5 Reasons People Fail (& What to Do Instead)

5 Reasons People Fail (& What to Do Instead) | How to Market Your Small Business | Scoop.it
These barriers to success are easy to overcome, but only when you know they're there.
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