How to Market Your Small Business
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How to market your business with social media, PR and more!
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Storytelling for Business : Your Most Powerful Marketing Asset

Storytelling for Business : Your Most Powerful Marketing Asset | How to Market Your Small Business | Scoop.it

The story of your business – how it came to be and why you are in business today – is a mountain of personal connections and powerful marketing that you can build on. Until you build your brand on your own stories, you’re not building the social capital that you need to market yourself in the internet age. And until you realize the power of storytelling in all styles and formats then you may be missing out on an opportunity to create powerful community.

We (as leaders of companies and organizations) spend so much time, effort and money trying to find the best tool to market our product or services. We do this because we see the successes of other companies and brands that invest in robust ad campaigns, glossy print inserts, radio spots and big budget TV ad buys.

What many of us are missing however is that it is not just the medium that is the secret to success, it’s the content that the medium is presenting that creates and engages community, which in turn can birth successful outcomes. The most effective content that brands can use to attract audiences that convert to customers is the content based on authentic, personal storytelling.

Your Story Cuts Through Noise to Your Niche


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Brian Yanish - MarketingHits.com's comment, November 1, 2012 1:32 AM
Thanks Michelle for sharing my post.
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Email Hour By Hour

Email Hour By Hour | How to Market Your Small Business | Scoop.it

What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.

This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:

Open time Click-through time Recipients’ top engagement time

The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).

This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:

Emails reach the best results within 1 hour after landing in the inbox. If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest. If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones

 

Source. http://bit.ly/Tr6aq8


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Facebook Advertising: The Fundamentals for Small-Business Owners

Facebook Advertising: The Fundamentals for Small-Business Owners | How to Market Your Small Business | Scoop.it
Before you kick off your campaign, learn the basics of advertising on the social network.
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Why FB's Algo Changes Are a Good Thing for Brands

Why FB's Algo Changes Are a Good Thing for Brands | How to Market Your Small Business | Scoop.it
Like most things that seem, at first, a bit peculiar, historical context usually helps to lend some calm to the situation. When it comes to the recent changes Facebook has made to its fan page edge rank algorithms, this holds true.

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8 Tips for Using Facebook Scheduled Posts | Social Media Examiner

8 Tips for Using Facebook Scheduled Posts | Social Media Examiner | How to Market Your Small Business | Scoop.it
Randi Thompson of How to Market Your Horse Business (and an active member of our Social Networking Clubs) tried an experiment where she upped the number of posts by using scheduled posts on two of her pages.
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How to Create a Successful Visual Social Media Marketing Campaign: Case Study | Jeffbullas's Blog

How to Create a Successful Visual Social Media Marketing Campaign: Case Study | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign.The social networks included in the marketing campaign included Facebook, Twitter, Storify and Pinterest.
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5 Better Ways to Network on Twitter and LinkedIn @MediaNovak | InspireFirst

5 Better Ways to Network on Twitter and LinkedIn @MediaNovak | InspireFirst | How to Market Your Small Business | Scoop.it

5 Better Ways to Network on Twitter and LinkedIn @MediaNovak http://t.co/4jivZ0Tr...

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4 Tips to Effectively Optimize Your Social Media Internet Marketing Plan

4 Tips to Effectively Optimize Your Social Media Internet Marketing Plan | How to Market Your Small Business | Scoop.it
Use these 4 tips to effectively optimize your social media marketing plan.
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Tackk - Creatively Share your Message… One Tackk at a Time.

Tackk - Creatively Share your Message… One Tackk at a Time. | How to Market Your Small Business | Scoop.it
A free service that makes publishing content on the web as easy as writing an email. Create and share your Tackk now!

 

I think this might turn out to be useful at some point.  Bookmark it.


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How to add a Facebook page to a list

How to add a page you like on Facebook to a list so you see all the updates.
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How to Make Your Online Branding Brilliant - Business 2 Community

How to Make Your Online Branding Brilliant - Business 2 Community | How to Market Your Small Business | Scoop.it
How to Make Your Online Branding BrilliantBusiness 2 CommunityFor many small or local businesses it's not always easy to stand out from the crowd, particularly when almost any company you can think of already has a Facebook page, or a Twitter feed.
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What is stress? What can we do about it?

What is stress? What can we do about it? | How to Market Your Small Business | Scoop.it
That nagging feeling in your stomach might just be stress telling you to change a few things in your life.
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Are you a Social Media Zombie?

Are you a Social Media Zombie? | How to Market Your Small Business | Scoop.it

I have certainly been bitten by several of these – most notably the Check-In Zombie and the Inner-Dialogue Zombie.


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How to attract Facebook friends without sending a single friend request | SmartBlogs

How to attract Facebook friends without sending a single friend request | SmartBlogs | How to Market Your Small Business | Scoop.it
If you're looking to build your friends list on Facebook, you know how awkward it can feel sending a friend request to someone you don't actually know.
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43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC]

43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it
Infographic from VerticalResponse that highlights how small businesses are using social media.
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Fourteen Social Media Policy Must Haves | Spin Sucks

Fourteen Social Media Policy Must Haves | Spin Sucks | How to Market Your Small Business | Scoop.it

While not a totally complete list, there are 14 must haves in your social media policy. Read the comments for additions.

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The Three “I”s of Visual Social Media - Supermarket News (blog)

The Three “I”s of Visual Social Media - Supermarket News (blog) | How to Market Your Small Business | Scoop.it
The Three “I”s of Visual Social MediaSupermarket News (blog)Content visualization — visual representations through photos, videos or infographics that often prompt sharing on social media — allows retailers to entice customers with attractive images.
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How to Be an Entrepreneur at Your Day Job

How to Be an Entrepreneur at Your Day Job | How to Market Your Small Business | Scoop.it

3 tips to keep your motivation to start your own business alive while working to making ends meet.

As an entrepreneur, two things are probably true at some point in your career trajectory.

First, thinking like an entrepreneur is nearly impossible to turn off. If you're driven to be a self-starter and creator, odds are that you're constantly thinking and planning. Secondly, there will come a time -- barring any unforeseen angel investors or trust funds -- that you'll need to take a job before fully branching out on your own.

Although startup costs vary, launching your own vision does come as some price, which means many budding entrepreneurs find themselves working a day job -- planning for their dreams while feeling chained to a desk.

Rather than letting this temporary set-up squelch your ambition, use these three tips to fully leverage every step on your way to professional independence.


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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | How to Market Your Small Business | Scoop.it

10 Creative Secrets for Social Media Marketing an Infographic


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If we do not change our direction, we end up where we are headed.

If we do not change our direction, we end up where we are headed. | How to Market Your Small Business | Scoop.it

There are many paths to the top of the mountain, but the view is always the same. 

 

Insanity is doing the same thing in the same way and expecting a different outcome.

 

Learning is a treasure that will follow its owner everywhere. Chinese Proverbs


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Snoop on Competitors’ Online Deals With This App

Snoop on Competitors’ Online Deals With This App | How to Market Your Small Business | Scoop.it
Market researchers everywhere can breathe a sigh of relief.
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What is stress? What can we do about it?

What is stress? What can we do about it? | How to Market Your Small Business | Scoop.it
That nagging feeling in your stomach might just be stress telling you to change a few things in your life.
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6 Free Mobile Apps to Enhance Your Social Media Marketing | Social Media Examiner

6 Free Mobile Apps to Enhance Your Social Media Marketing | Social Media Examiner | How to Market Your Small Business | Scoop.it
Mobile Marketing: 6 Smartphone apps to help you manage your social media activities.
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The Power Of A Twitter Hashtag [Infographic]

The Power Of A Twitter Hashtag [Infographic] | How to Market Your Small Business | Scoop.it
Do you know the power of a good Twitter hashtag? This infographic and story should infuse you with new confidence that Twitter is the right tool to use.

 

Read more, a MUST:

http://www.bitrebels.com/social/twitter-hashtag-power-infographic/

 


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