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How to market your business with social media, PR and more!
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Amy Porterfield’s 4 Favorite Facebook Tools | Business 2 Community

Amy Porterfield’s 4 Favorite Facebook Tools | Business 2 Community | How to Market Your Small Business | Scoop.it
Amy Porterfield is a social media strategist and a co-author of Facebook Marketing All-In-One for dummies.
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Toastmasters International - 10 Biggest Public Speaking Mistakes

Toastmasters International - 10 Biggest Public Speaking Mistakes | How to Market Your Small Business | Scoop.it

Top executives often fall flat on their faces as speakers. How come intelligent, business-savvy people end up boring their audiences? They fail to recognize that public speaking is an acquired skill that improves with practice and honest feedback.


Via Eric Van Camp
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The Bid Coach's curator insight, May 29, 2013 6:06 AM

Where Toastmaster go so do we as professional business presenters. We should be aware of the same "opportunities" to mistakes!

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What Spending $66,372.09 On Paid Advertising Taught Me

What Spending $66,372.09 On Paid Advertising Taught Me | How to Market Your Small Business | Scoop.it

Here is a great article from Neil Patel on the marketing he did for his website.

 

In the article he covers a number of areas in marketing including LinkedIn, Google Adwords, Retargeter, Perfect Audience and StumbleUpon Ads.

 

For each company he has a Lesson Learned ...


Via Brian Yanish - MarketingHits.com
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4 Awesome Types of Successful Twitter Contests | Jeffbullas's Blog

4 Awesome Types of Successful Twitter Contests | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
A Twitter contest is not only a great way to build buzz and increase brand engagement with social media marketing, but it also generates new followers and grows your brand presence.
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Fourteen Social Media Policy Must Haves | Spin Sucks

Fourteen Social Media Policy Must Haves | Spin Sucks | How to Market Your Small Business | Scoop.it
While not a totally complete list, there are 14 must haves in your social media policy. Read the comments for additions.
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11 Social Media Mistakes You Don't Even Know You're Making - Huffington Post

11 Social Media Mistakes You Don't Even Know You're Making - Huffington Post | How to Market Your Small Business | Scoop.it
PR Web11 Social Media Mistakes You Don't Even Know You're MakingHuffington PostSpotting the mistakes of others is easy: The cringe-inducing Facebook status message. The ill-advised "after hours" tweet.
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Now You Can Add Interactive Images to Your Tweets

Now You Can Add Interactive Images to Your Tweets | How to Market Your Small Business | Scoop.it
You can now view interactive ThingLink images -- which include embedded content -- in Twitter, opening a whole new set of possibilities for the platform.

 


Via Gust MEES
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19+ Facebook Timeline Features and Resources You Should Know! | Social @ Blogging Tracker

19+ Facebook Timeline Features and Resources You Should Know! | Social @ Blogging Tracker | How to Market Your Small Business | Scoop.it
Think you know everything about Facebook Timeline? Check the list and equip yourself with more than 19+ handy tips and resources to rock your profile and pages.
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The Original Ronald McDonald, c.1963 - Retronaut

The Original Ronald McDonald, c.1963 - Retronaut | How to Market Your Small Business | Scoop.it

run for your life ..no wonder people are afraid of clowns


Via k3hamilton
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US Election | Social Media's Top 10 Comedy Moments - Brisbane Times

US Election | Social Media's Top 10 Comedy Moments - Brisbane Times | How to Market Your Small Business | Scoop.it
NDTVUS Election | Social Media's Top 10 Comedy MomentsBrisbane TimesSocial media's top 10 comedy moments of the US election. Date: November 6, 2012 - 8:18AM. Read later. Marianne Barriaux. Tweet · Pin It · Email article · Print.
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Five Reasons Why Facebook Marketing Seems So Impossible

Five Reasons Why Facebook Marketing Seems So Impossible | How to Market Your Small Business | Scoop.it
Most brands and nonprofits are still trying to get their head around what works and what doesn't work in this enigmatic thing we call Facebook.
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How Not to Pitch Your Business in Social Media

How Not to Pitch Your Business in Social Media | How to Market Your Small Business | Scoop.it
It's amazing how bad some pitches can be. Don't make these mistakes.
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30 Short Quotes to Keep You Motivated [INFOGRAPHIC]

30 Short Quotes to Keep You Motivated [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it
Short Yet Powerful and Motivational Quotes Start your day with some dose of inspirational quotes.

Via Ana Cristina Pratas
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7 Reasons Why Companies Should Blog | Jeffbullas's Blog

7 Reasons Why Companies Should Blog | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
I have this discussion with clients all the time.. " Why should we have a blog? ".

It's a good question and most customers eyes glaze over.

I don't have the time..
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How to Protect Your Online Reputation [INFOGRAPHIC]

How to Protect Your Online Reputation [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it

How often do you Google yourself? Are you aware of the online reputation that you or your business have?  Do you keep tabs on all the web properties that people could find?


Via Barb Jemmott
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How To Setup Friend Lists On Facebook - Business Insider

How To Setup Friend Lists On Facebook - Business Insider | How to Market Your Small Business | Scoop.it
Sometimes do you want to just send an update to a specific group of people? Perhaps, instead of browsing through your news feed you would like to jump to only the updates from your closest friends or just your work friends?
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216 Social Media and Internet Statistics (September 2012) | The Social Skinny

216 Social Media and Internet Statistics (September 2012) | The Social Skinny | How to Market Your Small Business | Scoop.it
Your one-stop-shop for all social media and Internet statistics in 2012.
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5 Easy Ways to Rekindle the Passion for Your Business

5 Easy Ways to Rekindle the Passion for Your Business | How to Market Your Small Business | Scoop.it

It is a rare business owner who goes through their business life without suffering a small or critical loss of passion for what they do, and as a consequence, most owners find the need to do something to rekindle their passion at one time or another.

 

Rekindling the fire that provided the lift of for a newly created business, can be confronting and challenging, but it needs to be done if your business is to survive and prosper in future.

 

This excellent article, acknowledges the fact that passion often fades due to the reality that business does tend to suck the life out of you if you let it, and it suggests five easy ways for you to rekindle the passion you once had for your business.

 


Via Daniel Watson
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | How to Market Your Small Business | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler, Heiko Idensen, Gerrit Bes
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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | How to Market Your Small Business | Scoop.it
Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects.

Nearly 1 billion potential customers are using it, so why participate on any other social network?
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Help Customers Find You: How to Use Keywords on Your Social Networks

Help Customers Find You: How to Use Keywords on Your Social Networks | How to Market Your Small Business | Scoop.it
In this article, we are going to show you, step by step, some of the places and different ways you can use keywords on your social media pages.

Via Hotsocialbuzz
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Three Ways to Convert Web Visitors Into Buyers

Three Ways to Convert Web Visitors Into Buyers | How to Market Your Small Business | Scoop.it
Companies often focus too much on Web traffic and forget to work on turning that traffic into revenue.
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Defining Digital Citizenship

Defining Digital Citizenship | How to Market Your Small Business | Scoop.it

What we discovered was that there are a lot of parallels between face to face citizenship and digital citizenship, though the biggest differences are based upon the tools we use to communicate.

 

Read more, very interesting...:

http://mbteach.com/?p=906

 


Via Gust MEES
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When Social Media Marketing Doesn't Work for You

When Social Media Marketing Doesn't Work for You | How to Market Your Small Business | Scoop.it
Like a lot of business owners, John Lacher, a private investigator, has struggled getting started with social media. Is he doing something wrong?
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The Reputation Economy Is Coming: Here's What You Need To Know To Start Preparing For It

The Reputation Economy Is Coming: Here's What You Need To Know To Start Preparing For It | How to Market Your Small Business | Scoop.it


Robin Good: If you are interested in learning what the "reputation economy" is all about and why it will trump traditional approaches to marketing in the next few years, I highly recommend reading this Wired feature article.

 

In it you will find not only lots of good information on what measuring reputation really means, and how reputation may be used in the near future, but you will also get a shortlist of the key companies moving in this space and a simple ten-step reputation plan that you can use to start steering in the right direction.

 

Here a few excerpts from it:

 

"When asked for the sources upon which a user's trustworthiness is based, reputation startups list the usual suspects -- LinkedIn, Facebook, Twitter -- but refuse to go further, saying that the algorithm is proprietary.


For these trust-validation services to become credible they're going to need to differentiate their products from those offered by companies such as PeerIndex, Kred and Klout, which collect digital information from different social-media sources.


Their metrics -- who I "follow", who "follows" me, who I know professionally, where I check in, what I chat about -- are measuring social influence, not reputation.


"Influence measures your ability to drag someone into action," says Joe Fernandez, cofounder of San Francisco-based Klout (wired 08.12). "Reputation is an indicator of whether a person is good or bad and, ultimately, are they trustworthy?"

 

 

 

"...reputation is largely contextual, so it's tricky to transport it to other situations. Sure, you might be an impeccable Airbnb host, but does that mean I would trust you with my car?"

 

 

"...Many of the ventures starting to make strides in the reputation economy are measuring different dimensions of reputation.


On Stack Overflow, for instance, reputation is a measure of knowledge; on Airbnb it's a measure of trust; on Wonga it's a measure of propensity to pay; on Klout and PeerIndex it's a measure of influence."

 

 

"The most basic level is verification of your true identity -- is this person a real person? Are they are who they say they are?


It's also foreseeable that data giving a good indicator of character, such as reliability and helpfulness, in one marketplace is a baseline of how you will behave in another marketplace.


Do we do what we say we are going to do? How well do we respect another person's property? Can we be trusted to pay on time?"

 

 

Valuable read. Recommended. 9/10

 

Full article: http://www.wired.co.uk/magazine/archive/2012/09/features/welcome-to-the-new-reputation-economy?page=all

 

 


Via Robin Good, Brian Yanish - MarketingHits.com
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