If your website is the face of your company, then your logo is most certainly the voice. It’s your identity. In those first initial moments when a user lands on your website, your logo has the ability to establish trust, to convey your message, and to present enough visual interest that someone will want to take the time to get to know your company better.
But only if you create that interest through design.
Too often we think of a business logo as just an image or we hold the belief our logo doesn’t truly matter. All aspects of design matter when it comes to conveying your brand message. The logo you create and use to represent your brand online and off will have as much influence on the perception of your company as your website or other marketing materials.
Consumers find social media increasingly trustworthyReutersIn line with ING's ambition to be at the forefront of developments in social media, ING is today presenting the study 'Impact of social media 2012 (#SMING12)' based on a survey among 1,500...
Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.
Building your online reputation is less about logos and brands in the traditional sense and more about authority, reliability, consistency (walk your talk) and relatoshionship building and understanding one key essential thing: your reputation comes from how effective you are in truly helping and supporting the audience you have chosen.
To the point. Helpful for anyone marketing anything online. 8/10
It was in 2008 that a book title caught my eye "The 4 Hour Workweek", which is the story of the learnings and experience of the author Tim Ferriss, where he looks at a new way of solving a very old problem: just how can we work to live and prevent...
It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.
Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.
Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...
6 Email Marketing Campaigns to Send This ChristmasBusiness 2 CommunityEmail marketing provides an amazing opportunity for online marketers to target their existing client base and drive repeat business.
Grow a THRIVING business in 2013! Get a powerful combination of business building strategies PLUS proven social media marketing methodologies PLUS Mari Smith's favorite personal and spiritual growth principles and habits.
Robin Good: PlagSpotter is a free web service which allows you to rapidly identify which specific sentences of your articles have been duplicated elsewhere on the web and at which specific URLs they have been republished.
After analyzing a specific URL, PlagSpotter presents you with a report, that includes a copy of the text published at the URL you have specified, in which the sentences that have been duplicated elsewhere, havebeen highlighted.
By clicking on any of the highlighted sentences you can get a list of the URLs where that specific content has been duplicated.
From the official site: "PlagSpotter is an online duplicate content checker that allows users to put their webpage URLs in to start an Internet duplicate content scanning and detection process.
The user can get a list of sites that duplicate the original source by displaying excerpts of the plagiarized text in a sentence by sentence format."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.