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How to market your business with social media, PR and more!
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10 Ways to Grow Your Facebook Following | Social Media Examiner

10 Ways to Grow Your Facebook Following | Social Media Examiner | How to Market Your Small Business | Scoop.it
Facebook Page marketing: Discover how to drive traffic to your Facebook Page with meaningful connections, original content and photos, ads, contests and more.
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6 Considerations When Redesigning Your Logo #design #logo

6 Considerations When Redesigning Your Logo #design #logo | How to Market Your Small Business | Scoop.it

6 Considerations When Redesigning Your Logo


If your website is the face of your company, then your logo is most certainly the voice. It’s your identity. In those first initial moments when a user lands on your website, your logo has the ability to establish trust, to convey your message, and to present enough visual interest that someone will want to take the time to get to know your company better.

But only if you create that interest through design.

 

Too often we think of a business logo as just an image or we hold the belief our logo doesn’t truly matter. All aspects of design matter when it comes to conveying your brand message. The logo you create and use to represent your brand online and off will have as much influence on the perception of your company as your website or other marketing materials.


Via Brian Yanish - MarketingHits.com
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Using A Business Email List For Webinars | Business 2 Community

Using A Business Email List For Webinars | Business 2 Community | How to Market Your Small Business | Scoop.it
It is easy to see how a business email list works well with a webinar.
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Emotional Engagement Is The Key To Viral Content Marketing Success | Business 2 Community

Emotional Engagement Is The Key To Viral Content Marketing Success | Business 2 Community | How to Market Your Small Business | Scoop.it
Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly.
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Consumers find social media increasingly trustworthy - Reuters

Consumers find social media increasingly trustworthyReutersIn line with ING's ambition to be at the forefront of developments in social media, ING is today presenting the study 'Impact of social media 2012 (#SMING12)' based on a survey among 1,500...
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How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner

How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner | How to Market Your Small Business | Scoop.it

Do you have a grip on your social traffic?

Measuring your social media impact can be overwhelming.

A tried-and-true favorite social media measurement tool is Google Analytics.

Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.

Here’s how to measure your social media traffic using Google Analytics.


Via Brian Yanish - MarketingHits.com
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Social Media and the Female Holiday Shopper (Infographic) | Business 2 Community

Social Media and the Female Holiday Shopper (Infographic) | Business 2 Community | How to Market Your Small Business | Scoop.it
Retailers are ramping up for the post-Thanksgiving holiday shopping season but what will ultimately drive sales for your business?

Via Rami Kantari
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5 Powerful 'Must Do' Social Media Tips

5 Powerful 'Must Do' Social Media Tips | How to Market Your Small Business | Scoop.it
Let's get started with the basics that apply to any social media network that you may be using. Sometimes even the seasoned social media user forgets these from time to time!

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10 Ways We’re Being Rude in Social Media and Don’t Even Know It

10 Ways We’re Being Rude in Social Media and Don’t Even Know It | How to Market Your Small Business | Scoop.it
We’ve been engaging in these social behaviors so long that we don’t realize how selfish and obnoxious we’ve become.
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Trust and Reputation Online: Ten Tips To Establish Your Credibility On the Web

Trust and Reputation Online: Ten Tips To Establish Your Credibility On the Web | How to Market Your Small Business | Scoop.it

Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.

 

Building your online reputation is less about logos and brands in the traditional sense and more about authority, reliability, consistency (walk your talk) and relatoshionship building and understanding one key essential thing: your reputation comes from how effective you are in truly helping and supporting the audience you have chosen.

 

To the point. Helpful for anyone marketing anything online. 8/10

 

Full article: http://socialmediatoday.com/pammoore/987321/social-trust-factor-10-tips-establish-credibility


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Facebook weeds out fake profiles to prevent misuse of identity ...

Facebook weeds out fake profiles to prevent misuse of identity ... | How to Market Your Small Business | Scoop.it
Social networking giant Facebook is making a huge effort to weed out fake profiles to prevent misuse of such identities, a senior company official has said.
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The 4 Social Media Marketing Secrets Of A New York Times Best Seller | Jeffbullas's Blog

The 4 Social Media Marketing Secrets Of A New York Times Best Seller | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
It was in 2008 that a book title caught my eye "The 4 Hour Workweek", which is the story of the learnings and experience of  the author Tim Ferriss, where he looks at a new way of solving a very old problem: just how can we work to live and prevent...
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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | How to Market Your Small Business | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho
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3 Best Ways to Say ‘No’

3 Best Ways to Say ‘No’ | How to Market Your Small Business | Scoop.it

Time is the scarcest of commodities, and as a busy business owner, you need to be able to keep time thieves at bay as often as possible.

 

One of the easiest ways to protect your time, so that you can focus your attention on your own priorities, is to learn to say no more often.

 

This good short article, suggests that the most powerful of all time management skills is having the ability to say no, and it provides three tips on how to say no without even uttering the word.


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Jenny Ebermann's curator insight, January 29, 2013 2:30 PM

Easyly said but so true!

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Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner

Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner | How to Market Your Small Business | Scoop.it
Social Media Marketing Podcast 011: In this episode Chris Brogan talks about how to use social media to build a platform based on trusted relationships.
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How to Drive Sales Through Social Media

How to Drive Sales Through Social Media | How to Market Your Small Business | Scoop.it
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying...
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2 Unbendable Rules About Creating A Promotional Offer | Business 2 Community

2 Unbendable Rules About Creating A Promotional Offer | Business 2 Community | How to Market Your Small Business | Scoop.it
Back in 2005, White Castle developed a promotion for one of its new products, the Roma Tomato Burger.
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The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community

The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community | How to Market Your Small Business | Scoop.it
The world of social media underwent major changes in 2012.  We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn...
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The Complete Guide to The Use of Skype in Education | Performance Consulting

The Complete Guide to The Use of Skype in Education | Performance Consulting | How to Market Your Small Business | Scoop.it
The Complete Guide to The Use of Skype in Education | @scoopit http://t.co/PEC0NQ7Y...

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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | How to Market Your Small Business | Scoop.it

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.

Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...


Via Lauren Moss
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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | How to Market Your Small Business | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


Via Antonino Militello
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10 personal branding mistakes to avoid on LinkedIn | Articles | Main

10 personal branding mistakes to avoid on LinkedIn | Articles | Main | How to Market Your Small Business | Scoop.it

LinkedIn is a professional network. Does your profile reflect that? Take a look at these guidelines to be sure.

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6 Email Marketing Campaigns to Send This Christmas - Business 2 Community

6 Email Marketing Campaigns to Send This Christmas - Business 2 Community | How to Market Your Small Business | Scoop.it
6 Email Marketing Campaigns to Send This ChristmasBusiness 2 CommunityEmail marketing provides an amazing opportunity for online marketers to target their existing client base and drive repeat business.
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NEW! Business & Beyond Club: Join Mari Smith's one-year coaching program

NEW! Business & Beyond Club: Join Mari Smith's one-year coaching program | How to Market Your Small Business | Scoop.it
Grow a THRIVING business in 2013! Get a powerful combination of business building strategies PLUS proven social media marketing methodologies PLUS Mari Smith's favorite personal and spiritual growth principles and habits.
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Instant Duplicate Content Finder: PlagSpotter

Instant Duplicate Content Finder: PlagSpotter | How to Market Your Small Business | Scoop.it

Robin Good: PlagSpotter is a free web service which allows you to rapidly identify which specific sentences of your articles have been duplicated elsewhere on the web and at which specific URLs they have been republished.

 

After analyzing a specific URL, PlagSpotter presents you with a report, that includes a copy of the text published at the URL you have specified, in which the sentences that have been duplicated elsewhere, havebeen highlighted.

 

By clicking on any of the highlighted sentences you can get a list of the URLs where that specific content has been duplicated.

 

From the official site: "PlagSpotter is an online duplicate content checker that allows users to put their webpage URLs in to start an Internet duplicate content scanning and detection process.

 

The user can get a list of sites that duplicate the original source by displaying excerpts of the plagiarized text in a sentence by sentence format."

 

Free to use.

 

Try it now: http://www.plagspotter.com/

 

 


Via Robin Good
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