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How to market your business with social media, PR and more!
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6 Reasons Sales Campaigns Fail

6 Reasons Sales Campaigns Fail | How to Market Your Small Business | Scoop.it

Via The Fish Firm, Daniel Watson
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Angelo Lo's comment, December 25, 2012 10:45 PM
creative work
Angelo Lo's comment, December 25, 2012 10:45 PM
creative work
ben bernard's comment, January 9, 2013 8:43 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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How to Keep Your Customers by Thinking Ahead of Them

How to Keep Your Customers by Thinking Ahead of Them | How to Market Your Small Business | Scoop.it
At certain predictable points, customers start thinking about leaving you for someone else. How to find those points and intervene.

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Jumpstart Your Local Search Consulting Business + List of Leading SMB Forums

Jumpstart Your Local Search Consulting Business + List of Leading SMB Forums | How to Market Your Small Business | Scoop.it
If you want to catch LOCAL fish, you need to go where the LOCAL fish are biting! Tired of chasing customers, cold calling and prospecting headaches?
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Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo | Webcopyplus Web Copywriter Blog

Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo | Webcopyplus Web Copywriter Blog | How to Market Your Small Business | Scoop.it
Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws.
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The Science Behind Facebook Page Calls-to-Actions( Likes, shares,comments.... [InfoGraphic]

The Science Behind Facebook Page Calls-to-Actions( Likes, shares,comments.... [InfoGraphic] | How to Market Your Small Business | Scoop.it

The Science Behind Facebook Page Calls-to-Actions( Likes, shares,comments.... [InfoGraphic]

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Top 10 Google Docs Annoyances (and How to Fix Them) | PCWorld

Top 10 Google Docs Annoyances (and How to Fix Them)  | PCWorld | How to Market Your Small Business | Scoop.it
Google Docs helps you collaborate easily with people across the globe, but is infuriatingly reliant on Google for most fixes and enhancements. Here are some workarounds that can quell your angst.

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4 Critical Online Marketing Mistakes

Learn about 4 mistakes that many companies make while running an online marketing campaign.
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24 Must-Have Social Media Marketing Tools | Social Media Examiner

24 Must-Have Social Media Marketing Tools  | Social Media Examiner | How to Market Your Small Business | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.
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8 Skills You Need When Running Your Own Business

8 Skills You Need When Running Your Own Business | How to Market Your Small Business | Scoop.it

Business owners everywhere, struggle to come to grips with what skills or attributes they need to have, in order to make a success of their particular enterprise.

 

In general, it is a rare business owner who has all the skills needed, and even rarer for a business owner to possess all of the attributes of the perfect, highly successful and widely admired business owner.

 

This good article, recognising how hard it can be for those in the early stages of their entrepreneurial career, suggests eight skills and attributes that should be acquired or developed by business owners seeking long term success for their venture.


Via Daniel Watson
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Megan-Nicole Lye Shuen Chi's curator insight, June 17, 2013 6:24 AM

I feel that this article is very useful to aspiring entrepreneurs as this article enlightens them on the hardships ahead of them as well as what they must be prepared for. There are many people who like to talk about their dreams and goals but never get around to working towards it. This article is written by a person who has been through the process of starting work from scratch to reach where she is right now, and readers will find that many of the skills stated are what they commonly lack in and thus this article helps aspiring entrepreneurs to work towards their goal. I also wonder about how much time it took for them to become accomplished entrepreneurs and how much support they needed from their friends and families to make their business work.

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3 Tips for Public Social Networking Success To Make Money

3 Tips for Public Social Networking Success To Make Money | How to Market Your Small Business | Scoop.it
Hang out in the right locations. Save yourself work. Discuss content like a buddy. Expand your existence with super speed. Enhance your social abilities to create highly effective relationships.

Via R C Organo Junior
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9 Tips for Integrating Your Facebook Page With Your Facebook Profile | Social Media Examiner

9 Tips for Integrating Your Facebook Page With Your Facebook Profile | Social Media Examiner | How to Market Your Small Business | Scoop.it
Everything you need to know about the differences between your personal profile on Facebook and your Facebook Page and how to navigate between them.
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LinkedIn Endorsements - The Stove Top Stuffing Version Of Recommendations - Forbes

LinkedIn Endorsements - The Stove Top Stuffing Version Of Recommendations - Forbes | How to Market Your Small Business | Scoop.it
Flickr Photo by mariosundar By Eve Mayer (previously Orsburn) Recently LinkedIn rolled out a new feature called endorsements.

Via Rami Kantari
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Your Guide To The New Pinterest Business Pages

Your Guide To The New Pinterest Business Pages | How to Market Your Small Business | Scoop.it

Follow the rules

Up until now, Pinterest has been a relatively rule-free place for brands. Brands have been able to use the site in pretty much any way they want to with little to no limitations on promotions or running competitions. But with the new business profiles, Pinterest has launched a new set of guidelines that brands have to follow. The business terms of use can be found here and feature important rules such as:

 

Owning your content
As is the way with Facebook, Pinterest’s terms for brands state that any content you upload onto your profile essentially remains the property of Pinterest, even after you delete your account. They state specifically that “Pinterest and its users may retain and continue to use, store, display, reproduce, re-pin, modify, create derivative works, perform, and distribute any of your User Content that other users have stored or shared through Pinterest.” The inclusion of users here is quite vague as it doesn’t cover whether this use or modification of your works extends beyond the Pinterest platform, which may cause concern for many brands.

 

Use of information
Pinterest’s business terms now state that if you incorporate Pinterest features onto your site or app that “Pinterest may collect and use information from you and your users as described in our Privacy Policy”. This is a fairly standard practice for web services now, particularly given the importance of data generation as a currency for social networks to trade with among advertisers.

 


Via Brian Yanish - MarketingHits.com
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Blogging Success: How to Create Content People Love | Social Media Examiner

Blogging Success: How to Create Content People Love | Social Media Examiner | How to Market Your Small Business | Scoop.it
Social Media Marketing Podcast 17: In this episode Michael Hyatt shares how to create content that people will love.
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How To Integrate and Publish Curated RSS Feeds On Your WordPress Blog

How To Integrate and Publish Curated RSS Feeds On Your WordPress Blog | How to Market Your Small Business | Scoop.it

Robin Good: For content curators who own or manage a WordPress-based website here is a great tutorial on how RSS feeds can be integrated and published directly (parsed) on any given web page. 

 

Authored by Vladislav Davidzon this excellent tutorial requires some basic technical knowledge on how to operate WordPress variables and functions and it provides precise guidance on how to:

 

- Utilize the Built-in Parsing Function to Pull RSS Feeds in and Turn their XML code into Content

 

- Divide Content into the Right Number of Columns for your Website’s Design

 

- Create a Friendly Display of RSS Content Using WordPress Loop Variables

 

From the tutorial: "Included only since version 2.7 of the WordPress software, the ability to parse RSS feeds as content and include that information into a template file is relatively new and its parameters are largely unknown even among the more advanced members of the WordPress development community at large.

 

Luckily, these parameters are easy to learn and customize, and they can turn a simple RSS feed into a great source of extra content and discussion on already-busy WordPress blogs.

 

Not only can RSS feeds be parsed by WordPress, but they can also be split up into columns and tabs.

 

This allows for feeds to actually be used as the primary source of content on some WordPress blogs, especially those that consider themselves a mere aggregator of outside content rather than a producer of unique news, reviews, or commentary on any topic."

 

 

Very useful. 9/10

 

Full tutorial: http://speckyboy.com/2012/11/28/parse-rss-feeds-as-content-in-wordpress

 

 


Via Robin Good, Gerrit Bes
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Teresa Levy's curator insight, December 16, 2012 4:49 PM

essential pactical information about the presentation of content

Susan Kay Daniels's comment, January 8, 2013 11:49 PM
I have been looking for this information. Thank you so much for curating this! :)
Susan Kay Daniels's curator insight, January 8, 2013 11:53 PM

If you have been wondering how to combine rss feeds for curating purposes on your WordPress site - information on how RSS feeds can be parsed by WordPress but also split up into columns and tabs...here it is! I've been looking for this and I am so please to be able to pass this along to my readers. This is very useful information.

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11 Biggest Social Media Disasters of 2012

11 Biggest Social Media Disasters of 2012 | How to Market Your Small Business | Scoop.it

A look back at the biggest blunders brands made on social media this year.

 

The calendar year wouldn’t be complete without a few social media fails.

 

In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald’s, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub’s and KitchenAid’s Twitter accounts mistakenly send out shocking tweets.

 

If there’s one lesson to take away from this year’s fails, it’s that brands need to be particularly careful when it comes to tying a promotion or post to a big, public event. Several of the businesses on our list were heavily criticized for posts relating to the presidential election and Hurricane Sandy, for example.

 

We’ve dug up 11 of the most memorable social media mistakes from this year. 

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Sales and Marketing Advice: 5 Myths That Need To Be Recognized

Sales and Marketing Advice: 5 Myths That Need To Be Recognized | How to Market Your Small Business | Scoop.it

Anyone who is in business is in the business of sales, yet many business owners don't do enough to market their businesses, and others market well but have limited sales success because they try to apply outdated sales techniques to the leads generated.

 

It is reality that today, businesses and consumers are overwhelmed with the information available to them, and the multiplicity of choices they face everytime they need to make a decision, and as such the well known myths surrounding sales and marketing success need to be dispelled.

 

This excellent article, acknowledges the importance of generating quality leads and converting prospects into customers, and it provides five new approaches to sales and marketing that you can implement to deliver better sales outcomes for your business.


Via Daniel Watson
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Facebook Audit-You will NEVER see this Price Again!"

Facebook Audit-You will NEVER see this Price Again!" | How to Market Your Small Business | Scoop.it


Facebook Audit-You will NEVER see this Price Again!"

Would you like a Facebook page that works? Maybe you would like to understand it better? Never fear, I am here to show you what works.

Did you have anyone show you "the ropes" when you started your business on Facebook?

https://www.facebook.com/photo.php?fbid=10151302385865804&set=a.416069785803.211478.311547865803&type=1

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Five Important Local Business Review Marketing Tips | Business 2 Community

Five Important Local Business Review Marketing Tips | Business 2 Community | How to Market Your Small Business | Scoop.it
Having your business stand out over and above your competition in an increasingly competitive market place can be tricky.

Via Rami Kantari
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26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | How to Market Your Small Business | Scoop.it
Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.
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Last-Minute Tips to Drive Holiday Sales

Last-Minute Tips to Drive Holiday Sales | How to Market Your Small Business | Scoop.it

Time is running tight for entrepreneurs, startups and small business owners alike to rack up holiday sales, and tie a nice bow around that Q4 balance sheet.

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The Crazy Mixed up Confusing World of Google+ Local

The Crazy Mixed up Confusing World of Google+ Local | How to Market Your Small Business | Scoop.it

WOW! Did someone at StreetFight just reach inside my brain and pen all my Google Local frustrations? He summed up SO many of the complicated Google+ Local issues, that plague consultants and business owners alike.

 

See full article, but Google Places CARTOON above says it all!

 

Head over to the "Local Search Forum" for the link to the VERY comprehensive article about all the Google+ Local complications and confusion and please weigh in with your thoughts.


Via Linda Buquet :: Catalyst eMarketing
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | How to Market Your Small Business | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Content Marketing Is The New Search Engine Optimization | Business 2 Community

Content Marketing Is The New Search Engine Optimization | Business 2 Community | How to Market Your Small Business | Scoop.it
Instead of chasing search engine algorithms that are impossible to predict and ever changing, you should focus on ranking the right way.
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CHART OF THE DAY: As Brands Get More Facebook Fans, They Reach A Smaller Percentage Of Their Base

CHART OF THE DAY: As Brands Get More Facebook Fans, They Reach A Smaller Percentage Of Their Base | How to Market Your Small Business | Scoop.it
PageLever, a Facebook analytics company, which...
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