Business owners everywhere, struggle to come to grips with what skills or attributes they need to have, in order to make a success of their particular enterprise.
In general, it is a rare business owner who has all the skills needed, and even rarer for a business owner to possess all of the attributes of the perfect, highly successful and widely admired business owner.
This good article, recognising how hard it can be for those in the early stages of their entrepreneurial career, suggests eight skills and attributes that should be acquired or developed by business owners seeking long term success for their venture.
Owning your content As is the way with Facebook, Pinterest’s terms for brands state that any content you upload onto your profile essentially remains the property of Pinterest, even after you delete your account. They state specifically that “Pinterest and its users may retain and continue to use, store, display, reproduce, re-pin, modify, create derivative works, perform, and distribute any of your User Content that other users have stored or shared through Pinterest.” The inclusion of users here is quite vague as it doesn’t cover whether this use or modification of your works extends beyond the Pinterest platform, which may cause concern for many brands.
Robin Good: For content curators who own or manage a WordPress-based website here is a great tutorial on how RSS feeds can be integrated and published directly (parsed) on any given web page.
Authored by Vladislav Davidzon this excellent tutorial requires some basic technical knowledge on how to operate WordPress variables and functions and it provides precise guidance on how to:
- Utilize the Built-in Parsing Function to Pull RSS Feeds in and Turn their XML code into Content
- Divide Content into the Right Number of Columns for your Website’s Design
- Create a Friendly Display of RSS Content Using WordPress Loop Variables
From the tutorial: "Included only since version 2.7 of the WordPress software, the ability to parse RSS feeds as content and include that information into a template file is relatively new and its parameters are largely unknown even among the more advanced members of the WordPress development community at large.
Luckily, these parameters are easy to learn and customize, and they can turn a simple RSS feed into a great source of extra content and discussion on already-busy WordPress blogs.
Not only can RSS feeds be parsed by WordPress, but they can also be split up into columns and tabs.
This allows for feeds to actually be used as the primary source of content on some WordPress blogs, especially those that consider themselves a mere aggregator of outside content rather than a producer of unique news, reviews, or commentary on any topic."
A look back at the biggest blunders brands made on social media this year.
The calendar year wouldn’t be complete without a few social media fails.
In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald’s, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub’s and KitchenAid’s Twitter accounts mistakenly send out shocking tweets.
If there’s one lesson to take away from this year’s fails, it’s that brands need to be particularly careful when it comes to tying a promotion or post to a big, public event. Several of the businesses on our list were heavily criticized for posts relating to the presidential election and Hurricane Sandy, for example.
We’ve dug up 11 of the most memorable social media mistakes from this year.
Anyone who is in business is in the business of sales, yet many business owners don't do enough to market their businesses, and others market well but have limited sales success because they try to apply outdated sales techniques to the leads generated.
It is reality that today, businesses and consumers are overwhelmed with the information available to them, and the multiplicity of choices they face everytime they need to make a decision, and as such the well known myths surrounding sales and marketing success need to be dispelled.
This excellent article, acknowledges the importance of generating quality leads and converting prospects into customers, and it provides five new approaches to sales and marketing that you can implement to deliver better sales outcomes for your business.
WOW! Did someone at StreetFight just reach inside my brain and pen all my Google Local frustrations? He summed up SO many of the complicated Google+ Local issues, that plague consultants and business owners alike.
See full article, but Google Places CARTOON above says it all!
Head over to the "Local Search Forum" for the link to the VERY comprehensive article about all the Google+ Local complications and confusion and please weigh in with your thoughts.
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.
So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow. By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.
Learn more about online branding and more tips for business development through social media at the article link...