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How to market your business with social media, PR and more!
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4 Marketing Ideas to Increase Your Site Traffic

4 Marketing Ideas to Increase Your Site Traffic | How to Market Your Small Business | Scoop.it
Use these four marketing tips to attract customers to your site—and keep them coming back for more.
Randi Thompson's insight:

How are you getting people to come to your website, and keep coming back for more?

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | How to Market Your Small Business | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Are you ready for 2013?  Here it comes.  We went through so many changes in 2012....  

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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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What's so great about Google+ Communities?

What's so great about Google+ Communities? | How to Market Your Small Business | Scoop.it

*"What's so Great About Google+ Communities?"*

I love that the communities are like forums with topics!   It will be fun to see how they affect our search engine results also.  Remember to post from your business page and add your links!

http://www.computerworld.com/s/article/9234465/What_s_so_great_about_Google_Communities_

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Content And Social Media Create Powerful Marriages - Business 2 Community

Content And Social Media Create Powerful Marriages - Business 2 Community | How to Market Your Small Business | Scoop.it
Content And Social Media Create Powerful MarriagesBusiness 2 CommunityThe time, effort and reasonable expectations businessmen place into their content would all be for naught without people reading what's said.
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10 Weird Things that Influence Customers Online

10 Weird Things that Influence Customers Online | How to Market Your Small Business | Scoop.it

These are ten strange and bizarre things that can influence customers online. These are things you probably wouldn’t think to test for, but they make a difference.

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Social Media and SEO. How to become visible online.

Social Media and SEO.  How to become visible online. | How to Market Your Small Business | Scoop.it

Combining smart social media marketing with SEO strategy can result in greater marketing success.

 

Since mid-to-late 2010 (or maybe earlier), Google and Bing have been using social media engagement metrics as a ranking signal.

 

Things like mentions, shares, likes, and retweets are used by search engines as a form of “social proof,” much like links.

 

An analogy that I like to use with clients when describing the quantity and quality of links – and now social mentions – to their website is like a “vote.” I know the majority of you are sick of all of the political talk, but think of each link and each social mention as a vote of confidence.

 

The more votes you have, the more likely you are to be seen as an authority on the topic (web page) or as a whole (your site / domain).

 

Logic tells us that the higher the quantity – and more importantly, the quality – of those votes, the higher we will rank for the keyword terms that we’re targeting. 

 

Read More: http://www.socialmediaexplorer.com/search-engine-marketing/make-search-engines-love-you-and-your-social-efforts/


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
sobhifakri's curator insight, January 2, 2013 12:21 PM

social media is good for business branding & reputation

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7 Tips To Avoid High Bounce Rates On Landing Pages

7 Tips To Avoid High Bounce Rates On Landing Pages | How to Market Your Small Business | Scoop.it

Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they’re seeing on landing pages.

Below, I provide seven examples of how to tighten that connection. In today’s fickle world, average online experiences just aren’t good enough.

Before getting started, pages should be in peak form. In general, you want pages to be clear and easily absorb-able so testing and changes are not done in vain. Consider the following about your pages:

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3 Types of Facebook Marketing Content Mistakes to Avoid | Jeffbullas's Blog

3 Types of Facebook Marketing Content Mistakes to Avoid | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
Social Media marketing often requires posting content to a Facebook page and there are many ways to do this. If you do it the wrong way and include content that doesn't engage then you will reduce the effectiveness of your social media marketing.
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Engage, Motivate and Reward Your Best Social Media Fans with Splurgy


Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks.

 

With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels.

 

Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions.

 

Free to use.

 

Key features: http://www.splurgy.com/features/

 

Video tutorials: http://vimeo.com/splurgy/videos/rss

 

More info: http://www.splurgy.com/

 

 


Via Robin Good
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Martin (Marty) Smith's curator insight, November 29, 2012 7:00 AM

Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication. 

Splurgy looks like a great tool allowing segmentation and reward. The other thing we know from the 1:10:89 rule is that very few visitors will actively engage (1% will contribute content, 10% are willing to vote  on the content created by the 1% and 89% ride for free). 


Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away.

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How to Drive Sales Offline With Local Online Calls to Action

How to Drive Sales Offline With Local Online Calls to Action | How to Market Your Small Business | Scoop.it
One of the real underutilized opportunities these days is to use your online presence to drive local offline sales.
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Google Penalties: The Top 17 Mistakes To Avoid That Can Get Your Site De-Indexed

Google Penalties: The Top 17 Mistakes To Avoid That Can Get Your Site De-Indexed | How to Market Your Small Business | Scoop.it

Robin Good: If your site has suddenly disappeared from search engine result pages you may likely have overlooked one of these 17 typical mistakes, that can get your site de-indexed in matter of seconds.

 

Nothing new under the sun in this list, but always a good reminder to look at if you are new to web publishing or if you have been recently penalized and are wondering what you may have done wrong.


From the article intro by Eric Siu: "...unnatural link acquisition isn’t the only way to get banned by Google. There are actually quite a few more. If you are new to SEO, let this be a warning.


If you are a seasoned SEO, let this be a reminder—or a crib sheet you can forward to anyone who is suggesting you do WHATEVER it takes to rank them.


Here’s a list of absolute “don’ts” where ranking is concerned."

 

Good reminder for everyone. 7/10

 

Full article: http://www.searchenginejournal.com/17-ways-to-get-de-indexed/53537/

 

 


Via Robin Good
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8 ways to use Google Analytics beyond keywords

8 ways to use Google Analytics beyond keywords | How to Market Your Small Business | Scoop.it

Excellent blog post from Casie Gillette on how Google Analytics is more than just keywords. Very useful social marketing advice . . .


Via David Blundell, Gerrit Bes
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How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die

How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die | How to Market Your Small Business | Scoop.it
If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with journalists.
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"How to Use Your Social Media Posts to Get Your Fans to Respond, or to Share What You Have to Offer on Other Pages and Groups"

"How to Use Your Social Media Posts to Get Your Fans to Respond, or to Share What You Have to Offer on Other Pages and Groups" | How to Market Your Small Business | Scoop.it
Most of us are marketing on social media. To do this, we use our posts (the content we share) in our own communities, or in other groups or business pages. What do your posts tell people about you?
Randi Thompson's insight:

"Do you feel all alone on your favorite social media networks?"

You are not alone. Maybe it is because you are not sure how to use your posts to get people interested in you. This report took over a year to create. We practiced the techniques on How to Market Your Horse Business on Facebook. They WORK! These tips will also work here on Google +. If you want people to respond to you, you might need to reach out to them first. The good news is that we can all start practicing here!


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"Social Media for Small Business - NEW Google+ Community

"Social Media for Small Business - NEW Google+ Community | How to Market Your Small Business | Scoop.it

"Social Media for Small Business" - NEW Google+ Community

Come on in and introduce yourself!  Check out the topics on the left side of the page. 

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Tricks for defusing an angry customer who is on a social media rampage | SmartBlogs

Tricks for defusing an angry customer who is on a social media rampage | SmartBlogs | How to Market Your Small Business | Scoop.it
I know that many people have different views on how best to handle an angry customer.

Via Rami Kantari
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"Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou

"Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou | How to Market Your Small Business | Scoop.it

"Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou

Lucky us. :)

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8 Ways to find Your Leads (people who would be interested in what you offer)

8 Ways to find Your Leads (people who would be interested in what you offer) | How to Market Your Small Business | Scoop.it
Marketing Strategy - As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
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4 Cures for Chronic Procrastination

4 Cures for Chronic Procrastination | How to Market Your Small Business | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, December 7, 2012 7:13 AM


Time is a finite resource, and small business owners and managers know that because every hour of every day counts, they cannot afford to be procrastinators.


A small degree of procrastination may not necessarily be a bad thing, but chronic procrastination in the area of getting things done and staying focussed on activities that matter, can have a serious effect on business productivity.


This good article, identifies that about 20 percent of the population are chronic procrastinators, and it offers four tips to help anyone afflicted with this condition to overcome it.

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4 Pillars of being Successfully Social Online

4 Pillars of being Successfully Social Online | How to Market Your Small Business | Scoop.it
Your time is important, and you want to make the most of it and be efficient. Stick with these 4 pillars and you'll be on your way to a fruitful and successful social online experience Be Active: If you don’t show up, how can you be social?

Via Steven Hughes
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5 Essential WordPress Tips for Beginners

5 Essential WordPress Tips for Beginners | How to Market Your Small Business | Scoop.it
We’re going to cover five great lesser-known WordPress features and hope you have that "Ah-ha!" moment.
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Building a Video SEO Strategy

Building a Video SEO Strategy | How to Market Your Small Business | Scoop.it

The core tactics of technical Video SEO are pretty easy to pick up.

 

You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.

 

While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend. 

 

Find Out More: http://www.seomoz.org/blog/building-a-video-seo-strategy


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:18 AM
http://www.outlettimberland.biz/
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10 ½ Ways to Take Advantage of "Social SEO"

10 ½ Ways to Take Advantage of "Social SEO" | How to Market Your Small Business | Scoop.it

As Search Engines evolve and continue to look for legitimate ways to determine rankings, social media continues to become a more important factor.

 

“Social Media will have two main benefits for companies,” says Benjamin Ard, Director of Social Media for Utah-based internet marketing firm Leadgenix.

 

“First is the obvious interaction that comes when companies are in direct contact with their customers. Benefit number two is the Social SEO aspect where social media links and interaction will count for a lot in SEO rankings.”

 

How can businesses leverage the emerging advantages of Social SEO?

 

Here are 10 (and ½!) Social SEO ideas every business can implement: http://www.forbes.com/sites/cherylsnappconner/2012/12/02/10-%C2%BD-ways-to-take-advantage-of-social-seo/


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:18 AM
http://www.outlettimberland.biz/
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Merging Google+ Business and Google+ Local Pages | HigherVisibility

Merging Google+ Business and Google+ Local Pages | HigherVisibility | How to Market Your Small Business | Scoop.it
You are now able to merge your Google+ Business page with your Google+ Local Page. Here is a breakdown of the steps you need to take to accomplish this.

Via Jaana Nyström, Gerrit Bes
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SEO: It's moving fast, keep your eyes on Google

SEO: It's moving fast, keep your eyes on Google | How to Market Your Small Business | Scoop.it
It's become imperative for both business and individual site owners to stay on top of fast moving SEO environment.The world of SEO has become a rather dynamic animal. It’s become imperative for both business and individual site owners to stay on top of a fast moving SEO environment. If you don’t, your website could quickly end up on the side of the road.
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