Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
Content And Social Media Create Powerful MarriagesBusiness 2 CommunityThe time, effort and reasonable expectations businessmen place into their content would all be for naught without people reading what's said.
Combining smart social media marketing with SEO strategy can result in greater marketing success.
Since mid-to-late 2010 (or maybe earlier), Google and Bing have been using social media engagement metrics as a ranking signal.
Things like mentions, shares, likes, and retweets are used by search engines as a form of “social proof,” much like links.
An analogy that I like to use with clients when describing the quantity and quality of links – and now social mentions – to their website is like a “vote.” I know the majority of you are sick of all of the political talk, but think of each link and each social mention as a vote of confidence.
The more votes you have, the more likely you are to be seen as an authority on the topic (web page) or as a whole (your site / domain).
Logic tells us that the higher the quantity – and more importantly, the quality – of those votes, the higher we will rank for the keyword terms that we’re targeting.
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they’re seeing on landing pages.
Below, I provide seven examples of how to tighten that connection. In today’s fickle world, average online experiences just aren’t good enough.
Before getting started, pages should be in peak form. In general, you want pages to be clear and easily absorb-able so testing and changes are not done in vain. Consider the following about your pages:
Social Media marketing often requires posting content to a Facebook page and there are many ways to do this. If you do it the wrong way and include content that doesn't engage then you will reduce the effectiveness of your social media marketing.
Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks.
With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels.
Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions.
Robin Good: If your site has suddenly disappeared from search engine result pages you may likely have overlooked one of these 17 typical mistakes, that can get your site de-indexed in matter of seconds.
Nothing new under the sun in this list, but always a good reminder to look at if you are new to web publishing or if you have been recently penalized and are wondering what you may have done wrong.
From the article intro by Eric Siu: "...unnatural link acquisition isn’t the only way to get banned by Google. There are actually quite a few more. If you are new to SEO, let this be a warning.
If you are a seasoned SEO, let this be a reminder—or a crib sheet you can forward to anyone who is suggesting you do WHATEVER it takes to rank them.
Here’s a list of absolute “don’ts” where ranking is concerned."
If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with journalists.
Most of us are marketing on social media. To do this, we use our posts (the content we share) in our own communities, or in other groups or business pages. What do your posts tell people about you?
Randi Thompson's insight:
"Do you feel all alone on your favorite social media networks?"
You are not alone. Maybe it is because you are not sure how to use your posts to get people interested in you. This report took over a year to create. We practiced the techniques on How to Market Your Horse Business on Facebook. They WORK! These tips will also work here on Google +. If you want people to respond to you, you might need to reach out to them first. The good news is that we can all start practicing here!
Your time is important, and you want to make the most of it and be efficient. Stick with these 4 pillars and you'll be on your way to a fruitful and successful social online experience Be Active: If you don’t show up, how can you be social?
The core tactics of technical Video SEO are pretty easy to pick up.
You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.
While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend.
As Search Engines evolve and continue to look for legitimate ways to determine rankings, social media continues to become a more important factor.
“Social Media will have two main benefits for companies,” says Benjamin Ard, Director of Social Media for Utah-based internet marketing firm Leadgenix.
“First is the obvious interaction that comes when companies are in direct contact with their customers. Benefit number two is the Social SEO aspect where social media links and interaction will count for a lot in SEO rankings.”
How can businesses leverage the emerging advantages of Social SEO?
It's become imperative for both business and individual site owners to stay on top of fast moving SEO environment.The world of SEO has become a rather dynamic animal. It’s become imperative for both business and individual site owners to stay on top of a fast moving SEO environment. If you don’t, your website could quickly end up on the side of the road.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.