How to Market Your Small Business
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How to market your business with social media, PR and more!
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9 Things Businesses Shouldn't Do On Social Media - Forbes

9 Things Businesses Shouldn't Do On Social Media - Forbes | How to Market Your Small Business | Scoop.it
Randi Thompson's insight:

It is a New Year!  Time to re think what you are doing to market your product or service on social media.  These are 9 Things that Businesses should NOT do!

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Randi Thompson's curator insight, December 31, 2012 9:30 AM

It is a New Year!  Time to re think what you are doing to market your product or service on social media.  These are 9 Things that Businesses should NOT do!

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Finding Inspiration In Life: Are You A Dreamer Who Takes Action?

Finding Inspiration In Life: Are You A Dreamer Who Takes Action? | How to Market Your Small Business | Scoop.it
How to find what inspires you and use it to take action.
Randi Thompson's insight:

We can dream all we want, but until we take action... we are only dreaming.

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Top 20 Social Media Marketing Articles From 2012

Top 20 Social Media Marketing Articles From 2012 | How to Market Your Small Business | Scoop.it
Have you kept up to date with the best social media marketing practices? Are you looking for actionable tips you can apply to your business? Here are our
Randi Thompson's insight:

If you are in social media, you have heard of the Social Media Examiner.  These are their top 20 articles from 2012

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12 Step Foolproof Sales Letter Template

12 Step Foolproof Sales Letter Template | How to Market Your Small Business | Scoop.it
Randi Thompson's insight:

This is GREAT information.  If you are selling online, you are doing it through words. Check out this sales letter template!

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Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile | How to Market Your Small Business | Scoop.it
These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.

Via Rami Kantari
Randi Thompson's insight:

Its time to create your companys linked in profile.  Are you ready?

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Deb Nystrom, REVELN's comment, January 7, 2013 7:17 PM
Good plan, per Randi and Mrs. Washington. Company profiles make sense for many of us.
Philippe Trebaul's curator insight, March 2, 2013 4:00 AM
Création de votre entreprise LinkedIn Profil

"Ces mini-sites Web d'améliorer votre visibilité et vous permettent de connecter plus directement avec les clients actuels et potentiels".

Creating Your Company's LinkedIn Profile via @Ramikantari via @LUXWorldwide http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 2013 8:11 AM
Création de votre entreprise LinkedIn Profil

"Ces mini-sites Web d'améliorer votre visibilité et vous permettent de connecter plus directement avec les clients actuels et potentiels".

Creating Your Company's LinkedIn Profile via @Ramikantari via @LUXWorldwide http://sco.lt/...


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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | How to Market Your Small Business | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello
Randi Thompson's insight:

All these studies about the length of content we share.  Are they true?  Check out this study.

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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

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"Happy Holidays!" Animated Card From Randi Thompson

"Happy Holidays!"  Animated Card From Randi Thompson | How to Market Your Small Business | Scoop.it
How To Market Your Horse Business a écrit : "Happy Holidays! From Randi Thompson... Inscrivez-vous sur Facebook pour communiquer avec How To Market Your Horse Business et d’autres personnes que vous pourriez connaître.
Randi Thompson's insight:
Happy Holidays! From Randi Thompson

Enjoy this animated video card!

Do you like this card? Click like.... Happy Holidays everyone! 
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"Would You Like More Fans and Prospective Clients? Post on Other Business Pages and Groups!"

"Would You Like More Fans and Prospective Clients? Post on Other Business Pages and Groups!" | How to Market Your Small Business | Scoop.it
You will gain more fans, and connect with prospective clients when you take the time to become part of the community of other FB business pages and groups.
Of course, you need to follow some basic...
Randi Thompson's insight:

You will gain more fans, and connect with prospective clients when you take the time to become part of the community of other business pages and groups.

Of course, you need to follow some basic rules when visiting or sharing what you have to offer on other businesses and groups. When you are posting on another page or group, are you a welcome guest? Or do people ignore you? What can you do to get that community to know like and trust you?

The question to ask yourself as you are posting is simple. How do your posts effect those who are a part of that community? 

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Facebook Fun and Facts with Apps!

Facebook Fun and Facts with Apps! | How to Market Your Small Business | Scoop.it
Great examples of Facebook pages courtesy of Andrea Vahl and Social Media Examiner (http://t.co/70YkJ0iX Great examples of Facebook pages courtesy of Andrea Vahl and Social Media Examiner)...
Randi Thompson's insight:

There are so many ways we can use Facebook Apps. Check out what these people have done to get their communities excited!

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7 Key Ways to Optimize Facebook Fan Page SEO

7 Key Ways to Optimize Facebook Fan Page SEO | How to Market Your Small Business | Scoop.it
There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO.

Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

Find Out More: http://www.seomoz.org/blog/7-key-ways-to-optimize-facebook-fan-page-seo
Via Antonino Militello
Randi Thompson's insight:

Social Media marketing is based on what is done in internet marketing.  This means that SEO (search engine optimization) is the foundation for your success. What do YOU need to know?

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ibs's curator insight, December 18, 2012 7:35 AM

Great Article on optimisation strategies for your facebook page. 

Bill Chen's comment, December 22, 2012 9:16 AM
http://www.fr-airmaxpascher.net/
dharmeshvaidya's comment, February 2, 2013 1:40 AM
Excellent write-up. I absolutely appreciate this website. Continue the good work! http://vaidyadharmesh.blogspot.com
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How Google+ Can Get You Top Organic Ranking For High Traffic Keywords

How Google+ Can Get You Top Organic Ranking For High Traffic Keywords | How to Market Your Small Business | Scoop.it
Since Google+ is a part of Google, there is no doubt that Google+ can help improve your Google search engine ranking. But, the question is HOW??

Via Gerrit Bes
Randi Thompson's insight:

Google + has all of us scratching our heads.  Yet, how can we ignore the SEO value and how deep Google has all it's mighty layers woven through out the internet.  We really cannot.  I try to post there at least once a day as a result.  What about you?

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Successful Strategies for Holiday Mobile App Marketing | Visual.ly

Successful Strategies for Holiday Mobile App Marketing | Visual.ly | How to Market Your Small Business | Scoop.it
The holiday season screams opportunity for mobile app marketers. It may indeed be “the most wonderful time of the year,” but it's also the most.

Via Rami Kantari
Randi Thompson's insight:

Tis the season to market on mobile!   Are you ready for the next step into the future of marketing?

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6 seller secrets to building a killer branded website

6 seller secrets to building a killer branded website | How to Market Your Small Business | Scoop.it
Brands that don't sell online can learn a lot from the people who make a living by getting us to "buy now." All marketers would do well to heed this advice
Randi Thompson's insight:

Is your website working for you?  How does it promote your brand and what you have to offer?  Do people come back?  What can you do to make a difference in your website?

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"Stuck in a rut? How to Fast Forward Your Goals"

"Stuck in a rut? How to Fast Forward Your Goals" | How to Market Your Small Business | Scoop.it
Is your life going sideways? Former Yahoo executive Tim Sanders shares his personal advice on escaping the rut and how confidence can fast-track your career.
Randi Thompson's insight:

"Are You Stuck in a Rut? How To Fast Forward Your Goals"

 So many of us have experienced life's "Ruts" where we feel like we are going nowhere. What can you do to get motivated so that you can move forward with confidence once again? Life will always have those ups and downs...how long you choose to stay down is your choice. Here are time tested ways that you can bring yourself up, once again. 

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The Top Small Business Facebook Pages for 2012 - Michael Newman Consulting Blog

The Top Small Business Facebook Pages for 2012 - Michael Newman Consulting Blog | How to Market Your Small Business | Scoop.it
Randi Thompson's insight:

Which Small business Facebook pages stood out in 2012?  What are they doing?

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Randi Thompson's curator insight, January 1, 2013 12:51 PM

The top Small Business Facebook Pages for 2012.  What can you learn from them?

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What's In Your 2013 SEO Playbook?

What's In Your 2013 SEO Playbook? | How to Market Your Small Business | Scoop.it

Do not confuse Social Media for SEO with Social media for conversions. They can overlap, yes, but often they don’t.

 

You want to identify and foster an audience that will follow, like, share, retweet, etc.

 

If the people who make buying decisions do not congregate together online, you need to find an audience that does, one you can engage. This is often the case in B2B.

 

If your social media program does not create search engine ranking authority, you need a separate social media for SEO campaign.

 

Read More Here: http://searchengineland.com/2013-seo-playbook-143224

 


Via Antonino Militello
Randi Thompson's insight:

How are you using SEO for social media?  It is so important and will make a difference in how you are marketing.

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Bill Chen's comment, December 28, 2012 8:26 PM
http://www.freenikes.org/
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10 Ways to Grow Your Facebook Following

10 Ways to Grow Your Facebook Following | How to Market Your Small Business | Scoop.it
Has your Facebook Page growth stalled? Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community.
Randi Thompson's insight:
10 Ways to Grow Your Facebook Following"

What are you doing to get more followers on Facebook?
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YOURVirtualServiceGroup's curator insight, December 31, 2012 10:05 PM

The beginning of the year is a great time to examine what worked last year and what needs to be tweeked. Here are 10 great tips. 

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Targeted Marketing Emails During the Holidays – Naughty or Nice?

Targeted Marketing Emails During the Holidays – Naughty or Nice? | How to Market Your Small Business | Scoop.it
For the emails that you voluntarily opt-in to, you expect to see an increase during the high season for particular products and services. (So for the
Randi Thompson's insight:

Why not?  Tis the season for people to be looking for what they want to gice as gifts or ???  It is the perfect time to promote what you have to offer to your fans and followers.  As long as you do not over do it.....  

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Facebook updates cover photo and News Feed ad policy, limits text to 20% of image

Facebook updates cover photo and News Feed ad policy, limits text to 20% of image | How to Market Your Small Business | Scoop.it
Randi Thompson's insight:

Here we go!  Now Facebook has another change for Timeline covers.  Only 20% can be words.   Plus the usual... NO website addys.  No call to actions.  No Phone numbers. 

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The new single column Facebook Timeline is coming! Do you have it yet on your personal profile?

The new single column Facebook Timeline is coming! Do you have it yet on your personal profile? | How to Market Your Small Business | Scoop.it
Mari Smith wrote: The new single column Facebook Timeline... Join Facebook to connect with Mari Smith and others you may know.
Randi Thompson's insight:
The new single column Facebook Timeline is coming! Do you have it yet on your personal profile?

The cover image is the same size, but now your name will appear in white ON the cover image with a gray gradient. :( Hmm! See this blog post with a marked up screenshot for all the changes... please share with your friends and fans.
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Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy

Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy | How to Market Your Small Business | Scoop.it
Google Hangouts and Hangouts on Air may be the best kept secret in social media. Yes, they’ve been around for awhile and yes the Obama campaign has used them.
Randi Thompson's insight:

"Why Google Hangouts on Air may be the best kept secret in social media"

Are you using them yet?

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Let’s Talk Geo Targeting Social Media Success

Let’s Talk Geo Targeting Social Media Success | How to Market Your Small Business | Scoop.it
With over 2 billion Internet users worldwide, it’s difficult for any person, business or blogger to have their voice heard. You are, in essence, competing with the world to gain attention of your target market.
Randi Thompson's insight:

If you have a local based business, you can target people in your area who are looking for what you have to offer when they search online?  Will they find you or your competitors?

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Randi Thompson's curator insight, December 17, 2012 7:50 PM

If you have a local based business, you can target people in your area who are looking for what you have to offer when they search online?  Will they find you or your competitors?

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This Is Your Brain On Social Media [INFOGRAPHIC] - AllTwitter

This Is Your Brain On Social Media [INFOGRAPHIC] - AllTwitter | How to Market Your Small Business | Scoop.it
This Is Your Brain On Social Media [INFOGRAPHIC] (“@alltwtr: This Is Your Brain On #Social Media [INFOGRAPHIC] http://t.co/8emgg5WF”;)...

Via Rami Kantari
Randi Thompson's insight:

LOL. Oh, yah.  I can see this is so true!

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Esposito Christelle's curator insight, December 16, 2012 3:48 PM

Excellent, It's really funny :) ...

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"Oh, what fun it is to have NEW profile images! Are you ready to update yours? Check out my new Facebook cover images.

"Oh, what fun it is to have NEW profile images!   Are you ready to update yours?  Check out my new Facebook cover images. | How to Market Your Small Business | Scoop.it
Horse and Rider Awareness on Facebook has been created for the fans, friends, and lurkers of it's...
Randi Thompson's insight:
Oh, what fun it is to have...NEW FB Cover Images!" When was the last time you changed yours?

Check them out! How To Market Your Horse Business and Horse And Rider Awareness-Randi Thompson Special thanks to Carolynne Smith of PixelGraphix

When was the last time you changed yours?

Special thanks to Carolynne Smith of  www.pixelgraphixdesign.com   for creating our award winning designs!
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Facebook to improve privacy controls - The Guardian

Facebook to improve privacy controls - The Guardian | How to Market Your Small Business | Scoop.it
The GuardianFacebook to improve privacy controlsThe GuardianAnother tool will let people review every publicly available picture on Facebook that includes them, with suggestions on how to ask for them to be removed.
Randi Thompson's insight:

Here we go again.  Facebook is changing the privacy controls.  What do you think about them now?

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