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How to market your business with social media, PR and more!
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Would you like to have some fun? Analyze your Facebook page | Likealyzer

Would you like to have some fun?  Analyze your Facebook page | Likealyzer | How to Market Your Small Business | Scoop.it

LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Now you can see how your FB page ranks and get some ideas on how to improve it!


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Randi Thompson's insight:

Check this cute tool out and see how your Facebook page is doing today!

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SEO 101: Video Marketing Strategy - Search Engine Journal

SEO 101: Video Marketing Strategy - Search Engine Journal | How to Market Your Small Business | Scoop.it
Search Engine Journal SEO 101: Video Marketing Strategy Search Engine Journal SEO Video 101 There's no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand's awareness and your company's overall website...

Via Rami Kantari
Randi Thompson's insight:

Video marketing is HOT!  How can you use it to make a difference in your buisness?

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How to Use Google Search More Effectively [INFOGRAPHIC]

How to Use Google Search More Effectively [INFOGRAPHIC] | How to Market Your Small Business | Scoop.it
Among certain circles (my family, some of my coworkers, etc.) I'm known for my Googling skills. I can find anything, anywhere, in no time flat. My Google-fu is a helpful skill, ...

Via Joyce Valenza
Randi Thompson's insight:

What can you do to get the results you want when searching on Google?

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Heather Hersey's curator insight, January 15, 2013 3:42 PM

Google tips and beyond!

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"How to Use Your Comments to Get Your Fans to Respond, or to Share What You Have to Offer on Other Pages and Groups"

"How to Use Your Comments to Get Your Fans to Respond, or to Share What You Have to Offer on Other Pages and Groups" | How to Market Your Small Business | Scoop.it
Most of us are marketing on social media. To do this, we use our comments in our own communities, or in other groups or business pages. What do your comments tell people about you?
Randi Thompson's insight:

If you are using social media for business, you will be selling through your comments.  What should you do that will make a difference?

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10 Things Really Effective Leaders Do

10 Things Really Effective Leaders Do | How to Market Your Small Business | Scoop.it
When you’re constantly fighting fires, endlessly bombarded with emails, and double-booked in meetings for 60 or 70 hours a week, it’s hard to get ahead and easy to lose perspective on what really matters.

Via Susan Bainbridge
Randi Thompson's insight:

What can you learn from effective leaders?  What do they do?

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Helena Gonçalves's curator insight, January 11, 2013 4:19 AM

This is for my coachees, today!

Think about it, we're going to share some thoughts on this.

Do you agree with everything written?

John Wade: Coach; consultant; mentor's comment, January 20, 2013 8:48 AM
It's easy to be overwhelmed by the noise of business management. Focusing on what is really important is more likely to get things done. What this article neatly does is give you some thoughts on how and why that focus can be attained and maintained. Read it, though - you'll be surprised at some of the suggestions...
Natalie Savage's curator insight, February 14, 2013 12:44 PM

Strategies to consider

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20 Ideas for Content that People Love to Share on Social Media

20 Ideas for Content that People Love to Share on Social Media | How to Market Your Small Business | Scoop.it
Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more.
This is one of the biggest challenges if you want to do social at scale.
Randi Thompson's insight:

What can you share on social media that people will be interested in?  Even more important, that they will respond to....

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Misconceptions about Google Search Algorithm Updates and the ...

Misconceptions about Google Search Algorithm Updates and the ... | How to Market Your Small Business | Scoop.it
In 2012, Google released significant search algorithm updates that have changed SEO practices forever. Many websites have been penalized by different algor.

Via Joyce Valenza
Randi Thompson's insight:

What do you need to know about the Google Search updates?

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11 Creative Ways to Drive Traffic to Your Website - Or Any Other URL

11 Creative Ways to Drive Traffic to Your Website - Or Any Other URL | How to Market Your Small Business | Scoop.it
Randi Thompson's insight:


What are you doing to monetize your website?  (Make $$$$ with it)

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JoAnne Funch's curator insight, January 8, 2013 9:39 AM


What are you doing to monetize your website?  (Make $$$$ with it)

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Top 10 Ways to Speed Up and Beef Up Your Google Searches

Top 10 Ways to Speed Up and Beef Up Your Google Searches | How to Market Your Small Business | Scoop.it
For all the time you spend online, you probably spend most of it searching for stuff. So why settle for the most basic Google experience? Here are 10 ways to beef up and speed up your Google searches and find stuff easier.

Via Ana Cristina Pratas
Randi Thompson's insight:

We all seach online for the information we want to find. What can you do to make your searches more productive?

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"How to 'Tag' or Make A 'Hyperlink' That People Can Click On That Takes Them to Your FB Business Page, website or Blog"

"How to 'Tag' or Make A 'Hyperlink' That People Can Click On That Takes Them to Your FB Business Page, website or Blog" | How to Market Your Small Business | Scoop.it
Have you noticed those blue words in posts? When you click on them, you will be magically transported to that FB page (tagging) or a website or blog or other URL.
How can you “tag” your posts or...
Randi Thompson's insight:

"How to ‘Tag’ or Make A ‘Hyperlink’ That People Can Click On That Takes Them to Your FB Business Page, website or Blog”

Have you noticed those blue words in posts? When you click on them, you will be magically transported to that FB page ...(tagging) or a website or blog or other URL.

How can you “tag” your posts or create “hyperlinks” that take people to the URLs you would like them to go to when you are posting on other FB pages, or your own?

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LexFord's comment, July 3, 2013 12:25 PM
Hi,

It's simple just follow this steps:
Open the document where you want to add a hyperlink.
Open a Web page and right-click the item that you want to link to on the Web page.
Drag the item to the task bar and rest over the document icon to which you want to add a hyperlink.
Release the right mouse button where you want the hyperlink to appear on the page, and then click Create Hyperlink Here .
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Ten Resolutions The Most Successful People Make And Then Keep - Forbes

Ten Resolutions The Most Successful People Make And Then Keep - Forbes | How to Market Your Small Business | Scoop.it
Well, it’s that time again—time to start rolling out the New Year’s resolutions. Some of us will vow to eat less, exercise more, live in the moment, be more grateful.
Randi Thompson's insight:

This time of year is a great time to start making—and keeping—business resolutions, too. But sadly, like our personal goals, we often make them (year after year) with sincere intent only to see them quickly fall by the wayside, as we revert to (bad) habits that we have vowed to break.

But what about the most successful people and their resolutions? Have you noticed how the most accomplished people just seem to identify important things and consistently get them done?

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"Your Posts on Social Media Are Conversations. Is Anybody Talking with You?"

"Your Posts on Social Media Are Conversations. Is Anybody Talking with You?" | How to Market Your Small Business | Scoop.it
Do your posts encouage people to talk to you. If not, no one will read them.
If you were talking to a friend by having them listen to you read your post out loud , how would they respond to you? Are...
Randi Thompson's insight:

Do your posts encouage people to talk to you. If not, no one will read them.
 

If you were talking to a friend by having them listen to you read your post out loud , how would they respond to you? Are you making statements that are boring and do not offer them a chance to respond? Your goal is to get people to talk to you on your posts.

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5 Marketing Lessons Learned from the Top 10 Facebook Pages of 2012. | iStrategy Blog

Facebook marketing is easy for those who understand the nitty-gritty of what makes a great page. Here are some lessons we can learn from the top Facebook pages of 2012.
Randi Thompson's insight:

This year, How to Market Your Horse Business (Facebook) made some big strides forward.  We won the Social Media Examiners Top 10 Facebook Small Business Page Award.  As a result, we were featured by many of those in the world of social media.

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Randi Thompson's curator insight, January 1, 2013 9:27 PM

What can you learn from the Top 10 Facebook pages of 2012?  Check them out and see!

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How to Guarantee "When You Build it, Customers Will Come"

How to Guarantee "When You Build it, Customers Will Come" | How to Market Your Small Business | Scoop.it
You can come up with the greatest business idea of all time, but if customers don't know about it, you'll never succeed.
Randi Thompson's insight:

You might have built it, but now, how to you get the customers to come to you?

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"What can you post that will get people to read your posts? 20 Ideas for content that people love share on social media

"What can you post that will get people to read your posts? 20 Ideas for content that people love share on social media | How to Market Your Small Business | Scoop.it
Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.
Randi Thompson's insight:

Check out this great article by Jeff Bullas on ways you can use your posts to get people interested

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Should You Use Twitter? This Flowchart Has The Answer

Should You Use Twitter? This Flowchart Has The Answer | How to Market Your Small Business | Scoop.it
We're all already using Twitter it seems. But should we? This flowchart answers the big question: should you use Twitter?

Via Gust MEES
Randi Thompson's insight:

What you want to know about Twitter.

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Gust MEES's curator insight, January 14, 2013 12:59 PM

Great Infographic...

 

Gust MEES's curator insight, January 14, 2013 1:02 PM

Great Infographic, FlowChart...

 

Ed Bonhaus's curator insight, January 14, 2013 1:43 PM

After following this flow chart, I've discovered that I should continue using Twitter.

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The Best Success Quotes - 1 to 10

Our visitors rank the best Success Quotes
Randi Thompson's insight:

Do success quotes inspire or motivate  you?  Check these out.

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7 Ways to Use Humor in Your Online Marketing to Stand Out

7 Ways to Use Humor in Your Online Marketing to Stand Out | How to Market Your Small Business | Scoop.it
From videos to social, brands are capturing audience attention by being funny.
Randi Thompson's insight:

Do you like to laugh? Guess what: so do your customers. And because these people face a constant barrage of Facebook posts, tweets, YouTube videos and emails every day, making your marketing fun can go a long way towards capturing their attention.

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When you meet prospective clients what do you say to them? Do you have an 'elevator speech' prepared?

When you meet prospective clients what do you say to them?  Do you have an 'elevator speech' prepared? | How to Market Your Small Business | Scoop.it
Guest Post
(Editor’s note: Eric Tsai is a web strategist at Designdamage. He submitted this story to VentureBeat.)
Have you ever tried to tell someone about your online business or your idea for a...
Randi Thompson's insight:

"Most of us are now doing business both online and offline.  When you are talking to someone about what you do, how do you say it in a quick and informative way?"

This is what the business world calls and "Elevator speech".  Check out this article to see how you can create the perfect one for your business.

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How to Use Contests and Giveaways to Get User-Generated Content

How to Use Contests and Giveaways to Get User-Generated Content | How to Market Your Small Business | Scoop.it
Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications channel.
Randi Thompson's insight:

How can you use your contests better?

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Social Media Etiquette: Saying Thank You without Saying “Thank You”

Social Media Etiquette: Saying Thank You without Saying “Thank You” | How to Market Your Small Business | Scoop.it
The majority of us were undoubtedly raised to say “Thank You” when someone did anything for us.  We can never seem to say it enough.  The Social Media landscape entails an abundance of giving.

Via Steven Hughes
Randi Thompson's insight:

When was the last time you thanked you fans on social media?  The people who we now have around us that have lifted us to new heights of success and happiness.  Thank you everyone for being a part of my journey!

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13 Things Overachievers Do

13 Things Overachievers Do | How to Market Your Small Business | Scoop.it
1. They laugh -- at themselves. And with others. 2. "They steal stuff." I have to come clean right here. This post is completely inspired by Penelope Trunk and her blog post: 15 Things Overachievers Do.

Via Ana Cristina Pratas
Randi Thompson's insight:

So many of us are overachievers.... What do you think about that now?

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Measuring online influence: Does being on Klout, Peer Index, really matter?

Measuring online influence: Does being on Klout, Peer Index, really matter? | How to Market Your Small Business | Scoop.it
Online influence is a controversial subject. We've looked at it a few times but always urge for marketers to view the bigger picture. (@darrenwhitelaw what do you think of influencer scores like Klout Darren?

Via Rami Kantari
Randi Thompson's insight:

Does Klout, or other reputation based platforms really make a difference for your business?

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Pedro Barbosa's curator insight, January 4, 2013 9:34 AM

The thing is : online influence is not yet mature. But it is certainly better then no measure...

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Emocean Club's comment, January 4, 2013 10:44 AM
No difference for my business! And the influence measured on these tools might be totally unrelated to my target market. Who cares that I am influential with people around the world if I am trying to communicate to people around Montreal - for instance? I see these tools are 'games' just like 'Empire Avenue'... Maybe a tiny bit more than a game, but not much.
Pedro Barbosa's comment, January 4, 2013 10:50 AM
Well, the algorithms are yet not divided by theme. For my trendseeking business it is very very relevant.

The scoring is yet not divided by theme, but if i could talk to all klout+65 in energy, that would be awesome, and had a lot of value.

Still, it has some value today already.
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5 Tips To Build Your Personal Brand With Social Media | Jeffbullas's Blog

5 Tips To Build Your Personal Brand With Social Media | Jeffbullas's Blog | How to Market Your Small Business | Scoop.it
I am contemplating obtaining and securing domain names for my teenage children. Are they starting a business?....No. Have they a great idea and they want to encapsulate that intellectual property with an online  name?

Via Rami Kantari
Randi Thompson's insight:

How can you build your personal brand with social media?

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"How to Get More Social Media Friends, Fans, Followers and "Buzz""

"How to Get More Social Media Friends, Fans, Followers and "Buzz"" | How to Market Your Small Business | Scoop.it
By now, you're practicing solid techniques and beginning to feel comfortable with your consistent social media routine.
Randi Thompson's insight:


What can you do to attract those who are looking for what you have to offer?
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