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Scooped by Randi Thompson onto How to Market Your Small Business |
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When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search. SEOlanding pages, on the other hand, don't get as much press, which is odd considering they’re twice as hard to master.
You see, unlike PPC landing pages where the lone objective is to convert, SEO landing pages must serve two masters:
Persuade users to take a desired action (i.e., convert).Rank well and drive organic traffic.
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The biggest news on social media marketing this week was the introduction of hashtags by Facebook. What does this development mean and how does it affect your marketing efforts? Most importantly, h... Via Peg Corwin, Brian Yanish - MarketingHits.com
Randi Thompson's insight:
Hashtags are now on Facebook, they are also on Google+ and Twitter. Are you using them yet? 
Peg Corwin's curator insight,
June 19, 8:52 AM
Here's how you use hashtags on Facebook, the post says:
Comment - a comprehensive post on what hashtags are, where to find common ones, how to use them, what to avoid. Delete the scoop?
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Randi Thompson's insight:
What does it mean when people talk about riding through their core? This is really connecting to the horse through our riding position. Delete the scoop?
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Having product reviews on a website can provide a dramatic boost in sales. Think about these facts for a second: According to iPerceptions, 63% of customers are more likely to make a purchase from a site that has user reviews.A study from the online video-review site EXPO found that reviews from consumers are trusted nearly 12 times more than descriptions that come from the manufacturer.50 or more reviews for a product can provide a 4.6% increase in conversion rates according to Reevoo stats.Visitors who read consumer reviews have a 6% higher average order value than visitors who did not read reviews according to Bazaarvoice.ForeSee Results CEO Larry Freed says if a customer “leaves your site to look for reviews, they most likely won’t come back.”
It should be fairly easy for business owners to put themselves in the customer’s shoes because we’re all consumers too. When making a purchase, potential customers want to know what other consumers think about a business or product, and that’s exactly what makes reviews such a powerful tool. Sites like Yelp and Angie’s List were founded entirely due to the demand of people to find an unbiased review to products or services in which they are interested. Via Brian Yanish - MarketingHits.com
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Are you using your customer reviews and testimonals to attract more customers yet? Delete the scoop?
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Facebook announced that it is rolling out hashtags on its social network, in an effort to play a greater role in real-time public conversations dominated by rival Twitter.
Randi Thompson's insight:
Not that they are working yet..... Do you ever use them? Delete the scoop?
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To discover the most powerful positioning area for your brand, you need to consider your customer, the competitive market and your own brand. In the second of 3 posts this week, we look at how to define these three building blocks of your brand positioning. Via Brian Yanish - MarketingHits.com
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What are you doing to get the attention of potential customers? Delete the scoop?
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Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. Via Steven Hughes
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Are you looking for free e-learning images, photos, cliparts or illustrations? In this post I will present you The Ultimate list of Free Stock Photos Sites for eLearning.
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Tia Ribary's curator insight,
June 6, 12:24 AM
This article is good for the business owner interested in becoming a better, more productive leader. Decision making can be challenging, and as #6 in the article points out, especially if you do not have a clear set of goals. Being clear on your goals, and looking to them as the basis for your decision making, is sure to make everything easier...and more efficient!
Give this a quick read, and more importantly, some serious thought. What two points could you incorporate to make your business more successful? Delete the scoop?
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How to use LinkedIn... 10 Secrets the LinkedIn Experts Don't Share: Geoff De Weaver: Amazon.com: Kindle Store (RT @geoff_deweaver: 'How to use LinkedIn... Via Rami Kantari
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Are you using Linked In? Check out these secrets! Delete the scoop?
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An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.
Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content. Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826 Via Antonino Militello
Randi Thompson's insight:
What are you doing so that people can find you online? If you are not doing anything... they will find your competitors instead. 
Buy Followers's comment,
May 23, 6:12 AM
This is the best online source to find out the people through social sites. http://www.buyfollowers.net/
Veronique Delannoy's curator insight,
May 24, 9:44 AM
Un article pour tenter de comprendre la sacro sainte SEO!!! Delete the scoop?
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Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience. Via Baochi
Randi Thompson's insight:
Are you using Google+ yet? If you have a local based based business this is very important! (at least to have a local business page)
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Via Daniel Watson
Randi Thompson's insight:
Tips for your small business. Which ones are you going to use? 
crystal rosa's curator insight,
May 18, 5:54 AM
Find all Health And Medical Centers businesses in Los Angeles, CA, California with their business address, contact and other information. Delete the scoop?
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To facilitate Social Media SEO optimization… Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication. Read more at: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641 Via Antonino Militello
Randi Thompson's insight:
Search engine optimization (SEO) has changed. What do you need to know so people can find you when they are searching online? 
Bill Morgan's curator insight,
June 19, 8:17 AM
Being seen is essential. Here's how to optimize search engines 
umesh choudhary's curator insight,
June 19, 2:08 PM
want to earn lots of money through online business then visit http://www.netmarketingstores.com
Katie Campbell's curator insight,
June 19, 5:06 PM
Think like your audience to improve #SEO. #SocialMedia #Marketing Delete the scoop?
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First things first: Confidence is not bravado, or swagger, or an overt pretense of bravery. Confidence is not some bold or brash air of self-belief directed at others.Confidence is quiet: It’s Via Steven Hughes
Randi Thompson's insight:
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Business 2 Community
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Are you using newsletter to promote your business? How can Facebook make a difference for you? Delete the scoop?
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A few years ago I was invited by a friend of mine, who was a crop dusting pilot, to visit them on their farm.
Randi Thompson's insight:
So many people feel the need to get as many likes, followers or whatever as they can. What they do not know, it that will not bring them the success they are looking for. Delete the scoop?
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Facebook has begun highlighting most engaging posts in the page admin panel. Last updated in March, the page admin panel now marks highly engaged posts in yellow with a star where the post type (photo, link or text) is ...
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I love social media. I can connect with others and quickly find out what they're doing.
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How does your social media etiquette stand up? Delete the scoop?
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Mari Smith on How Small Businesses Can Use the 80/20 Rule in Facebook
Randi Thompson's insight:
Mari Smith is a leader in marketing with Facebook. What can you learn from her? Do you know what the 80/20 rule is? Delete the scoop?
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Memeburn
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Put Your Social Strategy on a Rocket Ship Google+ is actually pretty cool. I never thought I’d say that, especially considering that less than a year ago I See on www.business2community.com Via Gerrit Bes
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Are you using Google+ yet? If you are a local based business you really need to be there.... Delete the scoop?
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If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using
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As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
Read More: http://socialmediatoday.com/peter-visser/1477866/do-social-signals-work-seo Via Antonino Militello
Randi Thompson's insight:
Search Engine Optimization is how people find you when they search online... How does it work with social media? 
AdriM's curator insight,
May 21, 12:46 AM
For those who want to see social media having a directi influence on SEO. You can even follow instructions to conduct your own experiment! 
Gail Monique Mallo's comment,
May 21, 3:03 AM
This is so true. I don't think people out of this industry fully embrace the importance of social signals nor do they understand what social signal is. I guess that's what social media managers are here for!
Daniel Imbellino's comment,
May 24, 6:48 AM
They're what drives my websites today. Search engines are leaving the prospect of figuring which content is good or bad up to the users themselves. When you +1 something you are effectively "recommending" that content to all your followers on G+, in which those in your circles could see the content you +1'd in search results.
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Have you ever wondered what you should be tweeting on Twitter to increase your engagement? Depending on your unique goals and target audience, certain types of tweets have proven to be extremely effective. Via Steven Hughes
Randi Thompson's insight:
What can you do to get people more interested in you on Twitter? Delete the scoop?
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How can you get people to purchase who come to your website, blog or where ever place you have set up to share what you have to offer for sale on?