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How to market your business with social media, PR and more!
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Randi Thompson
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Rescooped by Randi Thompson from Equine Health onto How to Market Your Small Business |
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Randi Thompson's insight:
Just say YES!
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An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.
Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content. Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826 Via Antonino Militello
Randi Thompson's insight:
What are you doing so that people can find you online? If you are not doing anything... they will find your competitors instead. 
2DiFore Marketing Solutions's curator insight,
May 22, 8:11 AM
Great read on why its important to post relevant information that can be shared by many who follow your brand in the social media world! 
Buy Followers's comment,
May 23, 6:12 AM
This is the best online source to find out the people through social sites. http://www.buyfollowers.net/
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Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience. Via Baochi
Randi Thompson's insight:
Are you using Google+ yet? If you have a local based based business this is very important! (at least to have a local business page)
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Via Daniel Watson
Randi Thompson's insight:
Tips for your small business. Which ones are you going to use? 
crystal rosa's curator insight,
May 18, 5:54 AM
Find all Health And Medical Centers businesses in Los Angeles, CA, California with their business address, contact and other information. Delete the scoop?
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The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
Via Antonino Militello
Randi Thompson's insight:
SEO has changed. Have you? 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:26 PM
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships. 
Athena Catedral's curator insight,
May 13, 5:50 AM
Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads Delete the scoop?
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One of the things I learned early on was that a post with a photo always looked nicer than one with just text. So I looked at what other people were doing for pictures.
Randi Thompson's insight:
You really need to know... Delete the scoop?
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Whether it's writer's block or a roadblock, there are many "blocks" in life, and they aren't always easy to overcome.
Randi Thompson's insight:
Which of these blocks have you encountered in your life or business? Delete the scoop?
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Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large.
Via Antonino Militello
Randi Thompson's insight:
How has Search Engine Optimization changed? Have you changed with it? 
David Pangione's comment,
May 11, 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment,
May 11, 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:27 PM
Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. Delete the scoop?
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Did you know that 50% of the nation's small businesses close up shop shop within their first year? Via DashBurst, Steven Hughes
Randi Thompson's insight:
Do you have a small business? Check out these statistics. Delete the scoop?
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You’d think that after attending a digital public relations summit, I’d have lots of new goodies to share about PR, social media or content. Surprisingly,
Randi Thompson's insight:
What happens when you look at a website? Have you thought about what your potential customers are seeing? Delete the scoop?
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Jonathan Martin's curator insight,
April 25, 5:05 AM
This is what I am talking about Branding is the way to go. IF you don't brand yourself, where are you going to be in 10 or even 5 years time, how will people differ you from someone else selling the same product 
Aaron Doucette's comment,
April 26, 11:22 AM
The majority of small businesses I've worked with didn't develop any strategy going into their marketing. Tends to be more a hodge-podge of tactics that have worked over the years. I will often approach a business who is doing a lot of non-cohesive marketing; this is a customer that sees the advantage of marketing and probably knows it can be done better.
Jason HJH.'s curator insight,
April 28, 10:05 PM
Be cautious with point 5 because it gives you excuses to be lazy and not update your site on your own. Otherwise this is a very good and actionable list. Delete the scoop?
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Do you often update your Facebook business Page with new photos? Do you have a particular posting strategy or just publish random pictures from time to time?
Randi Thompson's insight:
What are you doing to get people to respond to your photos that you share? 
David Jeffery's comment,
April 21, 5:23 PM
if you throw enough cr__p on the wall; something will stick.
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You’ve probably been using for Facebook for years. Thus your profile has all kinds of likes and apps you probably don’t remember adding.
That’s why spring is the perfect time to look at your page and try to make it new again.
Here are 3 easy steps that will improve your privacy and your Facebook experience. Via Gust MEES
Randi Thompson's insight:
It's time to do some spring cleaning with your Facebook account.... 
Gust MEES's curator insight,
April 15, 11:50 AM
Check it out, a MUST!!!
Check also:
- http://www.scoop.it/t/securite-pc-et-internet?tag=Privacy
- http://www.scoop.it/t/social-media-and-its-influence?tag=Privacy
Dawn Matheson's curator insight,
April 16, 10:57 AM
In the mood for a little spring cleaning? Don't forget your social media house cleaning! ~ Terry Delete the scoop?
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Randi Thompson's insight:
What could you be doing that drives other people crazy with how you are marketing your business? Delete the scoop?
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As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
Read More: http://socialmediatoday.com/peter-visser/1477866/do-social-signals-work-seo Via Antonino Militello
Randi Thompson's insight:
Search Engine Optimization is how people find you when they search online... How does it work with social media? 
Abdul Rahman Seo's comment,
May 20, 6:59 AM
its really Excellent succinct article. thanks for sharing
AdriM's curator insight,
May 21, 12:46 AM
For those who want to see social media having a directi influence on SEO. You can even follow instructions to conduct your own experiment! 
Gail Monique Mallo's comment,
May 21, 3:03 AM
This is so true. I don't think people out of this industry fully embrace the importance of social signals nor do they understand what social signal is. I guess that's what social media managers are here for!
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Have you ever wondered what you should be tweeting on Twitter to increase your engagement? Depending on your unique goals and target audience, certain types of tweets have proven to be extremely effective. Via Steven Hughes
Randi Thompson's insight:
What can you do to get people more interested in you on Twitter? Delete the scoop?
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When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.
For years SEOs and Search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective.
Via Antonino Militello
Randi Thompson's insight:
What do people find when the do a search for what you have to offer? Are they finding you, or a competitor?
AdriM's curator insight,
May 14, 11:21 AM
Check out these tools that will help you choose the perfect name for your website: http://smallbusiness-domain.com/resources/ten_tools_for_picking_right_domain_name Delete the scoop?
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Google is the only search engine that doesn’t need any presentation. Used in whopping percentages all around the world, this engine receives several hundred million searches on a daily basis. Besides awesome marketing ideas, Google’s success is based on an intelligent algorithm named Page Rank, which basically ranks web pages that match a given word.
Google was launched thirteen years ago and since then a lot of different techniques and features were implemented by its developers. Unfortunately, not many people know that Google can interpret a wide range of searching tricks to improve results and that there’s more to searching than simply inserting words. How can you search Google better? There is a wide range of things you can do with Google and with our help, you will be able to use them and improve every search. The following search tips can be applied for every instance of the famous search engine, meaning every country and every language.
Punctuation doesn’t matter.Uppercase and lowercase letters are the same for Google.The limit is set to ten words and everything after that is truncated and ignored.Word order matters to Google.Small words such as “the”, “and”, “or”, etc. will be ignored unless they are specific operators and, capitalized. Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:
How are you searching for information on Google? Would you like to know some of the secrets? Delete the scoop?
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You won't succeed in business if nobody believes in you. Here's how to make certain they do.
Randi Thompson's insight:
What can you do that makes you stand out as the go to person in your field? Delete the scoop?
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Social media engagement: learn how to get more people-to-people interaction and begin a real conversation with your audience on social media.
Randi Thompson's insight:
If no one is responding to your the posts you are sharing...you are not using social media right. What can you do to attract the people who can make a difference in your business? Delete the scoop?
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Collecting Facebook likes and Twitter followers is important for building a social media fan base. But business owners who want tangible results from their social media efforts are looking deeper i...
Randi Thompson's insight:
Are you making any $$$ on social media yet? If not, what are you using it for? Delete the scoop?
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The social web makes it more cost-effective than ever to get the word out about your business, no matter what industry you're in. We spoke to the experts for their cost-cutting ...
Randi Thompson's insight:
Yes, you can promote your local business without high costs! Check out this article to see how. Delete the scoop?
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This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss, Brian Yanish - MarketingHits.com
Randi Thompson's insight:
This is great information! Check it out. 
Martin (Marty) Smith's comment,
May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty 
Coralie D.'s curator insight,
May 3, 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;) 
Joe Wise's curator insight,
May 21, 5:31 PM
Any of you SEO gurus out there care to confirm any of this? Delete the scoop?
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Business cards have been used to share contact details and other business-related information for centuries, but today—as more of our business lives have become entangled with the web—using your business cards to link to your business online has...
Randi Thompson's insight:
Social Media has changed the way we do do business. Are you keeping up with the times? Delete the scoop?
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Your new year's resolution shouldn't be to get more traffic, it should be to earn more traffic. There's lots of ways to earn more traffic, here's
Randi Thompson's insight:
What are you doing to get more traffic (targeted potential customers) to your website, blog or social media network? Delete the scoop?
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Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
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Occasionally I donate my services and the effect is has on the equine client and thier human is amazing. Have you volunteered and how did it make you feel?