An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.
Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.
Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
Have you ever wondered what you should be tweeting on Twitter to increase your engagement? Depending on your unique goals and target audience, certain types of tweets have proven to be extremely effective.
When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.
For years SEOs and Search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective.
Google is the only search engine that doesn’t need any presentation. Used in whopping percentages all around the world, this engine receives several hundred million searches on a daily basis. Besides awesome marketing ideas, Google’s success is based on an intelligent algorithm named Page Rank, which basically ranks web pages that match a given word.
Google was launched thirteen years ago and since then a lot of different techniques and features were implemented by its developers. Unfortunately, not many people know that Google can interpret a wide range of searching tricks to improve results and that there’s more to searching than simply inserting words.
How can you search Google better?
There is a wide range of things you can do with Google and with our help, you will be able to use them and improve every search. The following search tips can be applied for every instance of the famous search engine, meaning every country and every language. In the beginning, I want to point some different facts that are important to be known before you go Googling:
Punctuation doesn’t matter.Uppercase and lowercase letters are the same for Google.The limit is set to ten words and everything after that is truncated and ignored.Word order matters to Google.Small words such as “the”, “and”, “or”, etc. will be ignored unless they are specific operators and, capitalized.
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
Business cards have been used to share contact details and other business-related information for centuries, but today—as more of our business lives have become entangled with the web—using your business cards to link to your business online has...
Randi Thompson's insight:
Social Media has changed the way we do do business. Are you keeping up with the times?
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
Randi Thompson's insight:
Why do people choose who they are going to buy from? Check out this short article to see why.